One of ancient Indian art forms is embroidery, which is now become synonymous with all traditional Indian garments, primarily for occasion wear. VarEesha is an online store offering exquisitely embroidered occasion wear for women. Beautiful designer pieces with fusion of regional thread work and modern shades to suit today’s women  are available at very affordable rates.

1. The past decade has witnessed tremendous growth in the ethnic wear market in
India. The rise in retail sales is particularly evident in the women’s ethnic wear
section that constitutes a huge portion of the total ethnic wear section. The coming
decade is expected to see a steady growth in this area. Women’s ethnic wear
contributes to almost 90% of the ethnic retail sector. Techno peak Analysis also
shows that this trend is repeated amongst the kids section where the demand for
ethnic wear of girls is more than twice that of ethnic wear of boys.
The huge potential of the ethnic wear retail segment is tapped by apparel retailers,
including Shoppers Stop, Future group's Pantaloon, Westside of Tata's retail arm
Trent and W stores, which are also aggressively expanding into Tier II and III cities.
The upcoming online retail store VarEesha.com, also caters to this sector amongst
others. The team behind believes that the ethnic garments sector provides a range
of options from ready to stitch suits, to mix and match options, to high end fashion
garments. Despite the influence of western wear on the Indian middle class, women
continue to prefer ethnic wear for women, particularly in formal settings and
festivals. “The western influence is infact enhancing the cuts and styles of ethnic
wear, adding to both style and comfort of the traditional Indian garments”, they
add.
Keeping in line with the fast paced lives of working women in not just metropolitans,
but also in Tier II and Tier III cities, the online retail sector has grown tremendously.
The traditional notion of “touch and feel” has been replaced by “see and buy”,
where women rely more on brands for assurance of quality rather than spending
time in visiting markets. It is trust on the brand name that encourages buyers to
revisit websites, however one must realize that some of the local designers have
equal or more talent and are using other avenues than the giants and established
names which are slowly gaining users’ confidence.
The variety and uniqueness of designs in festive wear on VarEesha are not the only
things that make it different from other similar sector sites, but the simple fact that
they are relatively affordable and one can also find accessories like handbags to go
with the traditional look. That site also has a number of options for home
furnishings, décor and furniture as well.
Get a collection of ethnic wear for women, clothing online shopping at vareesha.com. We
assure you to give the best quality and unique collection at best price.