Hassan Bawab, the CEO of Magic Logix, recently spoke at Dallas Drupal Days. His talk covers Drupal CMS with Marketing Automation Tools. It summarizes the key benefits of marketing automation tools and what they can do for your website. It additionally covers how marketers can utilize this for maximizing sales leads, how companies can measure the impact and more. The workflow is also shown, as is integration with Marketo and Eloqua.
Utilizing your Drupal CMS with marketing automation tools can result in higher rates of reporting, can combine customer interactions, provides real time & intuitive personalization, improves demand generation, provides instant intelligence on leads and increases efficiency.