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Drupal CMS With Marketing Automation Tools

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http://www.magiclogix.com/ …

http://www.magiclogix.com/
Hassan Bawab, the CEO of Magic Logix, recently spoke at Dallas Drupal Days. His talk covers Drupal CMS with Marketing Automation Tools. It summarizes the key benefits of marketing automation tools and what they can do for your website. It additionally covers how marketers can utilize this for maximizing sales leads, how companies can measure the impact and more. The workflow is also shown, as is integration with Marketo and Eloqua.

Utilizing your Drupal CMS with marketing automation tools can result in higher rates of reporting, can combine customer interactions, provides real time & intuitive personalization, improves demand generation, provides instant intelligence on leads and increases efficiency.

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  • 1. Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  • 2. Drupal CMS with Marketing Automation Tools Hassan Bawab CEO & Founder @ Magic Logix hbawab@magiclogix.com www.magiclogix.com Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  • 3. Introduction T E S T I M O N I A L:Marketing Automation has a focus on moving leads from “Magic Logix built this large and complexthe top of the marketing funnel through to becoming sales- website for us in timescales most agenciesready leads at the bottom of the funnel. Prospects are would have considered impossible, saidscored, based on their activities, and then presented drip Ketan. The website was a critical part ofcampaign messaging via email and social channels, thus our launch and they delivered a top notchnurturing them from first interest through to sale. Commonly service with a dedication and passion forused in business-to-business (B2B), business-to- perfection. We would not have beengovernment (B2G), or longer sales cycle business-to- successful without them!.”consumer (B2C) sales cycles. - Ketan Karia, CMO, Actian Corporation www.actian.com Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  • 4. Key Benefits+ Marketers nurture, score and deliver greater numbers ofqualified sales leads+ Sales reps see online behaviors to identify the hottestleads and opportunities+ Companies measure and predict the impact eachprogram will have on revenue+ Marketers deliver more successful campaigns, higherconversion rates and better qualified leads+ Marketing and sales work together in entirely new waysto achieve unprecedented performance+ Analyzing your social media activities by connectingthem to your revenue stream Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  • 5. Drupal IntegrationDrupal works very easily andeffectively with MarketingAutomation Tools such as: Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  • 6. Workflow Drupal Website MarketingAutomation PPC Analytics Tool CRM Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  • 7. Integration with Marketohttp://drupal.org/project/marketo_munchkinMarketo Munchkin is a very simple module to output theMarketo Munchkin tracking code obtainedfrom marketo.com. Marketo Munchkin can also use theMarketo Munchkin API to allow Lead data submissionfrom your sites forms to your account athttp://www.marketo.com/.Version 2 defines an API for Drupal developers to usefor submitting Lead data from their sites forms using theMarketo Munchkin API. There are several hooksdevelopers can use to modify Lead data prior tosubmission:• Create a list of data to be associated with every Lead submission.• Create a list of data to be associated with Leads using a specific form.• Alter the list of data being associated with Leads using a specific form. Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  • 8. Integration with Eloqua http://drupal.org/project/eloquaThis module integrates webforms with eloqua, anautomated marketing and demand generation softwarebuilt to improve the quality and quantity of customerssales leads and streamline their sales processes.This module allows you to build webforms that directlyparallel forms in eloqua, and can thereby be posted intoeloqua. The eloqua module depends on the webformmodule (at present) and requires a working eloquaaccount. Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  • 9. Built-in Module to Replace 3rd Partieshttp://drupal.org/project/marketingThe module serves as a locally hosted replacement for3rd party services like Genius, Marketo or Eloqua,allowing you to track individual user paths through yoursite and assign rules for marketing automation in theform of drip campaigns triggered from user interaction.What this module does:1. Creates a unique cookie for individual users2. Tracks all page visits, file downloads, and form submissions on your site.3. Assigns points(configurable amount) to pages, forms and files.4. Shows prospect interactions in admin view5. Creates useful reports6. Allows use of 3rd party email sending or built in Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  • 10. Conclusion• Higher Rates of Reporting• Combining Customer Interactions• Real-time & Intuitive Personalization• Improving Demand Generation• Instant Intelligence on Leads• Increasing Efficiency Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com

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