1. QUESTIONS 4&5
Who would be the audience for your media product?
And how would you tract/address your audience?
2. WHO WOULD BE THE AUDIENCE FOR YOUR
MEDIA PRODUCT? Q4
Our film’s target audience is predominantly 15-24
year old males. Our film’s high level of suspense is
something which seemed to appeal to this age
range when we carried out our target audience
research. Although we believe that both genders
will enjoy our film, it is likely that a higher
percentage of males would like it compared to
females due to the Hitman theme.
3. TARGET AUDIENCE MOODBOARD
As you can see my moodboard
represents many of the interests of
our target audience of 15-24 year old
males. This moodboard presents the
general interests of a typical male in
our intended age group.
Football, console games and
socialising are the main interests of
our intended target audience. I have
included Topman and River Island on
my moodboard as these are typically
the most favoured types of shops for
our intended target audience. This
audience would typically be more
interested in thriller films that have an
element of surpirse and action that
could entertain them rather than a
slow paced drama
4. I love it! The only
negative is that
some of the shots
that are
supposed to be
shot at around
the same time
are clearly shot at
different times of
day
TARGET AUDIENCE FEEDBACK
We showed our film to a year 12 AS Film
Studies group and asked for feedback. Here
are just some of the responses:
Georgia Smith
Mitchell Wyborn
I’ve seen it twice.
The first time the
opening shots
where the
protagonist is
getting ready didn’t
have music so I’m
glad they’ve
changed that
Danny Sewell
Jessica King
I really enjoyed the
opening and the way
the music built up got
me more excited as
the opening went on.
Would definitely watch
the rest of the film The editing was really
crisp and executed
really well. Looked very
professional and I would
love to see the complete
film
5. TARGET AUDIENCE FEEDBACK
Name Issue raised Solution/Was it
solved
Danny Sewell Shots from first shot
up until protagonist
leaves house do not
have music.
We looked back and agreed
with Danny. We looked
through many tracks from a
copyright-free source and
found one which we really
felt suited the shots. We
showed Danny a second
time and, as he mentioned
on the previous slide, he said
that this adjustment made all
the difference as it engaged
him from the beginning
rather than seeming empty.
Jessica King Shots that were
supposed to be shot
at the same time of
day were clearly shot
at completely different
times.
We used Adobe Premiere
Pro and used many colour
adjustments until we found
just the right balance to look
convincing that the shots
were shot at the same time
of day. Jessica approved of
the adjustments.
6. HOW DID YOU ATTRACT/ADDRESS YOUR
AUDIENCE?
The thriller genre is enjoyed by our intended target
audience of 15-24 year-old males due to the thrill
and suspense which is something that interests
them. We therefore aimed at developing this side of
the film as much as we possibly could in order to
maintain our audience’s attention.
To do this it was vitally important that we used
enigma codes and music to develop suspense
through our film. This is due to the fact that our
opening was not action packed and so we needed
to grasp attention in other ways.
7. THRILLER CONVENTIONS
One of the main thriller conventions
and especially that of a hitman
thriller is smart, business
like, clothing of the hitman. As you
can see from the screen grab we
followed this convention.
Another thriller convention is a
business office environment
which we used in our film.
We used as many thriller
conventions as possible in
order to attract our audience.
8. ENIGMA CODES
An enigma code is a question that goes unanswered throughout the film.
Throughout or film there
remains the constant enigma of
the identity of the protagonist.
We did this by using shots, such
as over the shoulder, that did
not show his entire face This
adds a sense of mystery and
suspense.
Another enigma throughout our
opening is what the protagonist
intends to do and where he is
going as we do not see him
reach his final destination until
the last seconds of the opening.
9. MUSIC
In our film we used very soft music whilst the
protagonist was getting ready to create an
unassuming environment. We then use a more
intense soundtrack in order to begin to create a
more sinister tone to the film and get the audience
excited by the prospect of the rest of the film. This
music continues until our last shot which is a zoom
out shot to reveal the victim when the music
changes to much more sinister and reaches a loud
conclusion as the film ends. This increase in
intensity excites the audience for a very short
amount of time and concerns them about what
might be revealed.
10. UNIQUE SELLING POINT
The enigma of the
identity of the protagonist
I believe is a strong
unique selling point of
our film. It is very rare in
a film that the main
character’s identity
remains hidden
throughout the entire film
opening. We kept the
identity hidden by using
shots that did not reveal
his entire face and used
many close-up tracking
shots, over the shoulder
shots and shots from
behind the protagonist.
