Sunscreen Conceptual Design
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Sunscreen Conceptual Design

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  • Your concept is a practical one, but I'm not seeing how technology plays a significant role in helping people create this habit. That's the theme of the class so you need to explore this (or describe what you already have in mind more clearly).

    Once you do this, let me/us know so we can respond more fully. --BJ
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Sunscreen Conceptual Design Sunscreen Conceptual Design Presentation Transcript

  • Students for a Healthier Stanford A conceptual design by Max Zamkow Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge To influence 5 people to apply sunscreen as part of their morning routine. Time limit: Five Days
  • Students for a Healthier Stanford
    • Persuasive Purpose
      • To help college students lead healthier and safer lives by making the application of sunscreen part of their daily routine, reducing the likelihood of developing skin cancer later in life.
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Industrial Design Free Sunscreen!
  • User Description
    • College Students who do not have sufficient motivation or resources to obtain and apply sunscreen
    • They are...
      • Aged 18-22
      • Cell phone owners
      • Most likely frequent texters
      • Very resource constrained (Time & Money)
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu View slide
  • Storyboard: Stan's Morning Routine Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Right above the sink Stan notices a bottle of sunscreen surrounded by fliers informing him that the sunscreen is free and encouraging him to use it. Remembering how sunny it is outside (as well as his mother's sage advice to always wear sunscreen) Stan applies some sunscreen. It's night time and Stan is fast asleep. His alarm wakes him at 8am and he heads straight to the bathroom Stan begins his routine in the shower, readying himself for the day ahead. Stan then makes his way to the sinks and brushes his teeth. Stan also sees the feedback flier and decides to let the Students for a Healthier Stanford know how much he appreciates the free sunscreen Like the service? Text 555-555-5555 View slide
  • Prototype of  Students for a Healthier Stanford Place free bottles of sunscreen and motivational fliers in dorm bathrooms Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Free Sunscreen! Like the service or need a refill? Text 555-555-5555 This will be YOU if you don't wear SUNSCREEN
  • Features/Functionality
      • Sunscreen and fliers placed in shared dorm bathrooms
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Like the service or need a refill? Text 555-555-5555
      • Feedback / Usage Information obtained via text messages 
  • Theoretical Justifications
    • Persuasive Strategies:
      • Increase Ability
        • Sunscreen is FREE
        • Located in bathrooms where the habit can easily be added to existing routines (brushing teeth, showering, etc.)
      • Increase Motivation
        • Use fear of skin cancer to motivate application
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • Plan for User Testing
    • Enter undergraduate dorms, interview residents
      • Explain concept, ask for initial thoughts
      • Ask if they would utilize the service
      • Ask if they have suggestions for improvement
      • Ask for input on effectiveness / suggestions for the motivational fliers
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • Shortcomings of Design
      • Users may not have cell phone handy in the morning (after shower, etc.)
      • Not all users will text feedback, difficult to determine how many students applied sunscreen / how many times each student applied it
      • Theft / misuse may be a problem
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • Expansion - What else is possible?
      • Make application an individual level compeition
        • E.g. The person who texts feedback after applying sunscreen the most successive days wins a...
      • Make application a dorm level competition
        • E.g. The dorm with the highest percentage of feedback after applying sunscreen after 7 days wins a...
      • Target genders in single-gender bathrooms
        • A "Men's Strength" brand for boys bathrooms and a "Makeup Friendly" brand for girls
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • Next Steps in Design Process
      • User Test in dorms
      • Buy Sunscreen
      • Design motivational fliers
      • Obtain phone number to receive and process texts
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation of Design Project How well does the idea reflect concepts from class? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 2 3 4 5 6 7
  • Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation continued… How well could this solution scale to reach many? 0 1 2 3 4 5 6 7 How well does this document communicate? 0 1 2 3 4 5 6 7 Bonus Points How insightful is the proposed solution? 0 1 2 3 4 5 6 7
  • Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Additional Comments: Overall remarks or additional comments here