spf_stalker-concept

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stephanie carter, yin yin wu - team 'sheer tint'

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  • Very good use of the design template to communicate. The ideas and presentation feel solid.

    One issue I have is this seems to be two different interventions. I don't see how they mesh together. The two channels might synergize well, but I can't quite see it in these slides. (I could be wrong; I'd have to look harder) Next, I don't get a sense that lip photos on Facebook is something people would do everyday. Is this an intervention or something you think people would use long term? Either is okay but the slides could make this clearer.

    I do like the focus on lip balm. It matches the project goals well, and it gives you more focus.
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spf_stalker-concept

  1. 1. spf stalker A conceptual design by Stephanie Carter and Yin Yin Wu Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge To develop a technology to encourage SPF lip balm use Time limit: 2 weeks
  2. 2. spf stalker <ul><li>Persuasive Purpose </li></ul><ul><ul><li>- To remind female runners to wear SPF lip balm every day </li></ul></ul><ul><ul><li>- To encourage users to develop healthy sun protection behaviors </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu <ul><li>Industrial Design </li></ul>Daily facebook tagging makes SPF lip balm fun and humorous Texts provide the trigger to remind users to apply SPF lip balm
  3. 3. User Description <ul><ul><li>Meet Jennifer, she is a… </li></ul></ul><ul><ul><ul><li>College Sophomore </li></ul></ul></ul><ul><ul><ul><li>Varsity runner </li></ul></ul></ul><ul><ul><ul><li>Light-skinned </li></ul></ul></ul><ul><ul><ul><li>Regular user of facebook and familiar with social media channels </li></ul></ul></ul><ul><ul><ul><li>Constant checker of her phone and email </li></ul></ul></ul><ul><ul><ul><li>Not a regular sunscreen wearer </li></ul></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  4. 4. How the SPF stalker finds you… Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  5. 5. Prototype of SPF stalker Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Users can create their own stalker campaign by logging onto spf stalker Tags facebook photos Users receive text message reminders
  6. 6. Features/Functionality <ul><ul><li>A two-prong approach to reaching Jennifer </li></ul></ul><ul><ul><li>Facebook targeting </li></ul></ul><ul><ul><li>spf stalker turns photos of Jennifer into funny messages warning of sun damage </li></ul></ul><ul><ul><li>Jennifer is automatically tagged in the image </li></ul></ul><ul><ul><li>Curiosity prompts Jennifer to log into facebook to see the message </li></ul></ul><ul><ul><li>Signal Trigger: Text reminders </li></ul></ul><ul><ul><li>spf stalker sends Jennifer a funny text every day to remind her to wear sunscreen </li></ul></ul><ul><ul><li>The text tells Jennifer to do “swipe twice or else…” to double the sun protection for her lips </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  7. 7. Theoretical Justifications <ul><ul><li>Persuasive strategies: </li></ul></ul><ul><ul><li>Curiosity- intrinsic interest to see personal photos </li></ul></ul><ul><ul><li>Personalization- attaching messages to individual photos commits users to the cause </li></ul></ul><ul><ul><li>Promote sunscreen adaption by: </li></ul></ul><ul><ul><ul><li>Changing perception- skin protection is not associated with lip balm, and therefore more socially accepted </li></ul></ul></ul><ul><ul><ul><li>Simple commitment- builds upon existing behavior to reduce the physical effort required </li></ul></ul></ul><ul><ul><ul><li>Promote healthy habit- applying SPF balm can help users develop healthy sunscreen habits overall </li></ul></ul></ul><ul><ul><ul><li>Easy- lip balm can be applied anywhere and anytime </li></ul></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  8. 8. User Testing Design Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  9. 9. Shortcomings of Design Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  10. 10. Expansion - What else is possible? <ul><ul><li>Create your own social media campaign </li></ul></ul><ul><ul><li>Build a community </li></ul></ul><ul><ul><ul><li>Online avatar connected to your sunscreen use </li></ul></ul></ul><ul><ul><ul><li>Webcam photos documenting proof of sunscreen use that are sent to friends </li></ul></ul></ul><ul><ul><li>Improve scalability by automating the process of image capture, facebook integration, and text sending </li></ul></ul><ul><ul><li>Introduce analytics to determine which facebook images and text messages have the highest yield </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  11. 11. Next Steps in Design Process <ul><ul><li>Rapid Prototype </li></ul></ul><ul><ul><ul><li>Test out the proof of concept by manually sending out text and tagging facebook images </li></ul></ul></ul><ul><ul><li>User Testing of spf stalker with our target audience </li></ul></ul><ul><ul><li>Product Iteration </li></ul></ul><ul><ul><ul><li>Identify the most effective text and facebook messages as well as the frequency of reminders that most encourages to behavior change. </li></ul></ul></ul><ul><ul><li>Product Development </li></ul></ul><ul><ul><ul><li>Incorporate user testing results to improve the response rate of spf stalker </li></ul></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  12. 12. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation of Design Project How well does the idea reflect concepts from class? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 2 3 4 5 6 7
  13. 13. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation continued… How well could this solution scale to reach many? 0 1 2 3 4 5 6 7 How well does this document communicate? 0 1 2 3 4 5 6 7 Bonus Points How insightful is the proposed solution? 0 1 2 3 4 5 6 7
  14. 14. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Additional Comments: Overall remarks or additional comments here

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