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Keeping Veggies in Mind a project by Max Zamkow habits.stanford.edu
Challenge: <ul><li>Influence at least 5 people to create a stronger habit of eating vegetables each day. </li></ul>
General Target : University Students (18 - 25) Specific Target : A group of students who                               see...
The Plan: Competition <ul><li>Use Competition to motivate the participants to eat more veggies and become the Veggie King ...
Methods: Trigger At least once a day, before meal-times, each participant was sent a MMS with a (humorous) picture of a ve...
Methods: Motivation Each evening, each participant was sent a scoreboard showing a comparison between their veggies eaten ...
Methods: Results Collection <ul><li>Embedded in the evening scoreboard email was a google form to input the number of vegg...
Results
Discussion <ul><ul><li>Worked pretty well for a couple people, less for others </li></ul></ul><ul><ul><li>One person blew ...
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Keeping Veggies In Mind Report

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  • Solid work for such a short project.

    A few questions:

    1. How would you iterate this?

    2. What could be done about the student who ate 12 veggies the first day, demotivating others?

    3. Is there a way to make this simpler (yet still keep competition as the core)?
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Keeping Veggies In Mind Report

  1. 1. Keeping Veggies in Mind a project by Max Zamkow habits.stanford.edu
  2. 2. Challenge: <ul><li>Influence at least 5 people to create a stronger habit of eating vegetables each day. </li></ul>
  3. 3. General Target : University Students (18 - 25) Specific Target : A group of students who                               see each other daily Assumptions : Most mobile devices are MMS enabled Seeing each other daily increases likelihood of communication
  4. 4. The Plan: Competition <ul><li>Use Competition to motivate the participants to eat more veggies and become the Veggie King / Queen! </li></ul>
  5. 5. Methods: Trigger At least once a day, before meal-times, each participant was sent a MMS with a (humorous) picture of a vegetable and caption regarding eating veggies
  6. 6. Methods: Motivation Each evening, each participant was sent a scoreboard showing a comparison between their veggies eaten and all of the other participants for the previous days
  7. 7. Methods: Results Collection <ul><li>Embedded in the evening scoreboard email was a google form to input the number of veggies eaten that day </li></ul>
  8. 8. Results
  9. 9. Discussion <ul><ul><li>Worked pretty well for a couple people, less for others </li></ul></ul><ul><ul><li>One person blew out the competition, left others not wanting to continue competing </li></ul></ul><ul><ul><li>Early competition was interesting. Participant 1 bought a large bag of veggies, pointed to the number of servings (7) and proceeded to eat them all in front of the others </li></ul></ul>

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