Savior Skin Template

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  • Eric: I commented on this earlier -- before class. Somehow it didn't get posted to Slideshare (I was on the commute, with a 3g connection.)

    I like the tight focus on the tennis team. I also like the idea of the funny/surprising photos. I don't know how long this would last, but I would guess 14 days of compelling images would be possible.

    Point out how long this intervention last. It wouldn't work forever. But you don't need it all the time. Once people start figuring out how to do the steps (have sunscreen, apply it, wash up, etc.) the behavior will get more automatic.

    The tracking via text seems reasonable for a limited intervention. Again, this would be annoying if it lasted the entire season, as you know.

    Feel free to modify your idea, but what you have is strong enough to test out. And it wouldn't be too hard to do . . .

    Interested to see what you'll learn.
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Savior Skin Template

  1. 1. Savior Skin A conceptual design by Marc Mooney and Eric Kinariwala Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge To use mobile and/or social technology to influence five individuals to apply sunscreen daily social technology Time limit: Nine days
  2. 2. Savior Skin Persuasive Purpose Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Industrial Design To persuade five or more members of Stanford’s Men’s Varsity Tennis Team to apply sunscreen daily
  3. 3. User Description <ul><li>Stanford undergraduate men’s varsity tennis team members who do not currently apply sunscreen daily </li></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu <ul><ul><li>They are likely: </li></ul></ul><ul><ul><ul><li>18-22 years old </li></ul></ul></ul><ul><ul><ul><li>Mobile/Smart phone owners and comfortable w/ technology </li></ul></ul></ul><ul><ul><ul><li>Active and fit (likely concerned with health) </li></ul></ul></ul><ul><ul><ul><li>Frequently outdoors and exposed to the sun </li></ul></ul></ul><ul><ul><ul><li>Part of a team </li></ul></ul></ul><ul><ul><ul><li>Engage in regular practice/training routines </li></ul></ul></ul>
  4. 4. Alexander Clayton at Tennis Practice Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Alex gets to practice and the team begins its daily warm-up During the warm-up Alex takes out the bottle of sunscreen, applies it, and passes it to a teammate Alex is on his way to tennis practice On his way to practice Alex receives a text message Alex opens the text message – and can’t stop laughing at the hilarious sunscreen bottle image.. He remembers the bottle of spray sport sunscreen he packed in his tennis bag today After practice Alex gets a text message asking him if he applied sunscreen at practice
  5. 5. Prototype of Savior Skin <ul><ul><li>Selected users receive visual text message 20-30 minutes prior to practice </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu <ul><ul><li>Users open text message and see a comedic visual reminder to apply sunscreen </li></ul></ul><ul><ul><li>Users receive text message after practice – “suncreen today? (y/n)” </li></ul></ul>
  6. 6. Features/Functionality <ul><ul><li>System sends a visual and “sticky” text message reminder to apply sunscreen, 20-30 minutes before practice </li></ul></ul><ul><ul><li>During an existing team practice routine (stretching, team huddle) selected individuals apply sport spray sunscreen and pass the bottle to their teammates </li></ul></ul><ul><ul><li>After practice, users receive a text message to track compliance </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  7. 7. Theoretical Justifications <ul><ul><li>Persuasive Strategies </li></ul></ul><ul><ul><ul><li>Builds upon an existing habitual routine (daily practice) </li></ul></ul></ul><ul><ul><ul><li>Uses a timely trigger </li></ul></ul></ul><ul><ul><ul><li>Leverages inherent social behavior (one individual applying sunscreen triggers others to do the same – social proof) </li></ul></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  8. 8. Results of User Testing Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  9. 9. Shortcomings of Design <ul><ul><li>Not every user will have a mobile phone capable of viewing photos </li></ul></ul><ul><ul><li>Trigger is not at the exact moment an action can be taken </li></ul></ul><ul><ul><li>Sunscreen application may not integrate well into current practice routines </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  10. 10. Expansion - What else is possible? <ul><ul><li>Other form factors or ID possibilities </li></ul></ul><ul><ul><ul><li>Use text-only trigger system </li></ul></ul></ul><ul><ul><li>Other features and interactions </li></ul></ul><ul><ul><ul><li>Integrate weather or UV information with text message </li></ul></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  11. 11. Next Steps in Design Process <ul><ul><li>User test with similar target users (athletes) </li></ul></ul><ul><ul><li>Find and learn about automated texting services </li></ul></ul><ul><ul><li>Create additional humorous trigger images </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  12. 12. [You may want a summary slide] Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  13. 13. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation of Design Project How well does the idea reflect concepts from class? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 2 3 4 5 6 7
  14. 14. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation continued… How well could this solution scale to reach many? 0 1 2 3 4 5 6 7 How well does this document communicate? 0 1 2 3 4 5 6 7 Bonus Points How insightful is the proposed solution? 0 1 2 3 4 5 6 7
  15. 15. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Additional Comments: Overall remarks or additional comments here

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