Would your Executive Management Team benefit from a proven, highly motivated, hands-on, end-to-end, strategic, creative, technical and data analytics driven Senior Digital Marketing Executive / Subject Matter Expert, with a 20 year track record of success as innovation and transformation leader who is passionate about: ▪ Enabling companies to connect, engage, create value and conduct business more effectively through continually improving optimal, integrated, personalized, customer centric cross-channel (owned, earned, shared), cross-device (mobile, PC, Internet of Things) remarkable, relevant, engaging, valued, win-win, brand enriching) digital experiences that naturally plays off the strength of each channel and/or device providing digital interaction scenarios, in context, in the moments that matter most with their most valuable audiences where they are online, to build a stronger relationship throughout their digital journey (awareness, engagement, purchase, adoption, and advocacy). ▪ Continuously be more effective than their competitors, at improving their enterprises marketing and sales ecosystems capability to intelligently maximize their value contribution to key business and marketing objectives ▪ Partnering with C-Level: (CEO, CMO, CIO, CTO, CFO, CHRO, COO), Executive Management: (EVP, SVP, Director, Officers) to achieve objectives, CEO (market share, innovation, sales, customer satisfaction), Marketing and Brand Objectives (Share, Engagement, Reach, Revenue), Sales EVP (revenue growth and profitability, share), IT Executives (prioritization, process, risk, security, performance) ▪ Empowering, supporting and retaining innovative people with deep digital marketing, management, IT, analytics and optimization experience who with leadership and support can provide tremendous measurable value return based on the company’s investment ▪ Enabler of CxOs, business, sales and marketing executives to increase data driven decision making through relevant marketing analytics that answer business questions, converting objectives & targets into relevant KPI’s, BI analytics dashboards and tools, providing analysis, insights & optimization Positions of interest: Digital Marketing Experience CxO / Executive Vice President Digital Marketing Experience Optimization EVP digital marketing strategist, senior brand marketing manager, director of interface design & usability, director of brand websites and mobile applications, adobe marketing cloud administrator, adobe analytics (formerly omniture, sitecatalyst) analyst, digital user experience manager, targeting, personalization & optimization specialist, director of search marketing, digital media advertising strategist, mobile android / iphone applications manager, IT director of marketing technologies, digital transformation officer, digital evangelist

1. Resume: Marty Terbrack
Contact Info: c: 248.227.9914, e: mterbrack@comcast.net
1
Updated: November 2016
Martin A. Terbrack
2532 Lake Charnwood, Michigan, Troy, United States, 48098, email: mterbrack@comcast.net, 248.227.9914 (c), skype Id: marty.terbrack
Are you searching for a talented, passionate, high-integrity, humble, senior digital marketing subject matter expert with an advanced, operational hands-
on, end-to-end, multi-discipline skill set (business acumen, digital strategy, marketing, advertising & marketing technology platforms, analytics,
optimization) and proven track record for:
• Partnering with stakeholders at all levels to scale and improve their digital strategies, business models, platforms, properties, apps and impact
of their marketing and sales programs
• Engage, create value and conduct business more effectively through continually improving optimal digital experiences, with their most valuable
audiences in the moments that matter most
• Be more effective than their competitors in yielding value from their investments in digital marketing and utilize the world’s most powerful digital
marketing, analytics and optimization technologies, data and analytics (E.G. Adobe Marketing Cloud)
• Passion advocate for bridging the gap with business, marketing, merchandising, IT, analytics to equip them to better leverage data (segmented
qualitative and qualitative) streams to perform analysis that lead to actionable insights, testable experience improvement scenarios which
continually improve brand equity, business outcomes and customer experiences.
For additional Insights: LinkedIn: linkedin.com/in/martyterbrack, Slideshare: slideshare.net/martyterbrack
Resume, Qualification Summary, Profile Summary, Bio, Community Service Recognition, References
Addendums: 150+ Digital Marketing Books, 150+ Digital Certifications and Courses, Marketing Analytics Experience
Automotive Industry Experience, STAR Interview Scenarios
Case Studies:
 Personalization & Digital Experience Optimization with Microsoft Surface
 Building a Marketing Analytics, Platform & Experience Optimization Practice for Microsoft and HCL Technologies
 State Farm Competitive Intelligence & Data Analysis provides waterfall of enhancements
 American Airlines Homepage Optimization yields conversion lift
Industry Experience: Automotive, Technology, Financial, Retail, CPG, Travel & Leisure, Manufacturing, eCommerce, Lead Generation
Premier Global Brand Experience: Microsoft, Ford, Lincoln, Land Rover, Jaguar, Chrysler, Jeep, Spartan Motors, State Farm, Northwestern
Mutual, Kmart, Pulte Homes, American Airlines, Dow and DuPont
CAREER HIGHLIGHTS
▪ Building a Digital Marketing, Analytics & Optimization Practice to support Microsoft Global Marketing & Sales Operations Organization (see
case study) and developing a Personalization POC for Microsoft Surface (see case study)
▪ Adobe Marketing Cloud, Marketing Analytics (formerly SiteCatalyst) Administrator / Insights Analyst at Northwestern Mutual - Improved digital
user experience, cross-channel marketing performance and data-driven decision making working with business, technical leaders to define
KBO’s, CTA’s & KPI’s implementing for web properties and mobile apps.
▪ Developed a comprehensive global multi-brand Digital Marketing Strategic Plan (DMSP) for & Roadmap for Spartan Motors, Inc., which
laddered up to executive directives for each brand, business, service line key business objectives (KBO’s) and performance targets included
key performance indicators (KPI’s), budget estimates for marketing technology investments, resource allocation, job descriptions & employee
development plans, incentives, performance baseline and forecasted value contribution by marketing program / channel. Also, oversaw
agency RPF process, designed sitemaps, adaptive website wireframes as well as campaign ideation, media planning activities: photo & video
shoots for full-line assets and launch spots
▪ Developed digital marketing competitive intelligence system that informed State Farm executives to a $20-million-dollar annual revenue
opportunity and continuous waterfall or website enhancements, as well as unified Enterprise Paid Search / SEO Strategy and Roadmap
▪ Improved data driven decision making, marketing program performance across Insurance, business lines at State Farm completing a
migration from Webtrends to Adobe Analytics (formerly Omniture SiteCatalyst) as a member of the analytics and insights team
▪ Provided American Airlines website recommendations, competitive comparison, mockups, usability analysis, AB testing (see case study)
▪ Provided Strategic direction to over 100 eCommerce / retail website business owners and build Marketing Services as Director of eCommerce
▪ Managed 35+ person IT marketing application development team comprised of both onshore & offshore resources and on-site data center
▪ In the early 1990’s at a time when most were not yet aware of the potential of the Internet, I lead the development an Interactive Business Unit
that achieved a 48% profit margin & on-time launching of all major web sites. I was later part of an internet startup, that partnered with Ford
Global Marketing Leads to launch the original ford.com website. We conceived, architected, designed, launched and supported the highest
rated automotive brand and dealer websites, platforms and apps including: vehicle showroom, shopping tools and a dealer website platform,
which was used by more than 5,000 Ford, Lincoln Mercury, Volvo, Land Rover & Jaguar dealers.
▪ On the team that launched one of the earliest automotive social media campaigns on “The Facebook” for the Ford college program back when
membership required users to have an .edu college domain name.

2. Resume: Marty Terbrack
Contact Info: c: 248.227.9914, e: mterbrack@comcast.net
2
Updated: November 2016
AREAS OF PASSION & EXPERTISE
▪ A digital transformation leader, who continuously assess consumer technology adoption trends, changes in the digital landscape, digital
marketing technology platform capabilities, marketplace, digital business models, data analysis to develop (enterprise strategic digital
marketing plans, road maps, budgets, processes, KBO’s, KPI’s & Targets: by brand, business line, product or services as well as marketing
tactic (SEM, Display, etc.) that are aligned to c-suite, marketing and sales objectives)
▪ Hands-on experience / expertise with most powerful Digital Marketing Platforms: Paid Search, SEO, Display Advertising, DMS, and nearly
entire Adobe Marketing Cloud Marketing Analytics, Test & Target Premium, Audience Manager, Experience Manager, Campaign Manager,
Segmentation Builder, Data Connector, Tag Management Systems, BI Data Analysis and Visualization Tools as well as Creative Cloud
▪ Partnering with C-Level and Executive Management: (EVP, SVP, Director, Officers) to objectives, CEO (market share, innovation, sales,
customer satisfaction), Marketing and Brand Objectives (Share, Engagement, Reach, Revenue), Sales EVP (revenue growth and profitability,
share), IT Executives (ranked prioritization, process, risk, security, performance)
▪ A dedicated brand steward / advocate responsible for building the brands image and equity, who clearly articulates the value proposition and
positioning, overseeing the ideation, design and delivery of brand assets and experiences with all audience segment
▪ Overseer of Advertising Agency, Marketing Services and Marketing Technology Provider Relationships, Contracts and Deliverables
▪ Enabling companies to connect, engage, create value and conduct business more effectively through continually improving optimal,
remarkable, relevant, engaging, valued, customer centric cross-channel (owned, earned, shared), cross-device (mobile, PC, Tablet, IoT) win-
win, brand enriching, social, mobile digital experiences that naturally plays off the strength of each channel and/or device providing adaptive,
personalized, deeper, digital interaction scenarios, in context, in the moments that matter most with their most valuable audiences where they
are online, to build a stronger relationship throughout their digital journey (awareness, engagement, purchase, adoption, and advocacy).
▪ Empowering, supporting, and retaining innovative people across the organizational ecosystem at every level
▪ Enabler of CxOs, business, sales and marketing executives to increasing frequency and velocity of data driven decision making through
relevant marketing analytics that answer business questions, converting objectives & targets into relevant KPI’s, powerful real-time BI
analytics dashboards tools, provide faster analysis, insights & optimization of investments and resources based on current market conditions
▪ Dedicated customer advocate who continuously implements product, process, & service improvements based on analyzing input from
numerous channels including: business drivers, market research, benchmarking, marketing analytics, voice of the customer, usability studies,
return on investment, total cost analysis as well as consumer technology adoption trends & changing digital marketing landscape
▪ Designer of digital interface wireframes for adaptive websites, products, apps, platforms, leveraging: consumer centric UX design, human
computer interaction (HCI), usability principles, Adobe Creative Suite and front-end development skills
▪ Oversee Marketing Services and Marketing Technology Provider Relationships, Contracts and Deliverables
▪ Brand the development of creative and communication and campaign assets: videography, photography shoots, CGI animations,
visualizations, talent relationship, stores and scripts
▪ Passion for forging deep brand connections with customers through beautiful, thoughtful, memorable experiences that build brand loyalty

3. Resume: Marty Terbrack
Contact Info: c: 248.227.9914, e: mterbrack@comcast.net
3
Updated: November 2016
CAREER OBJECTIVE
Senior Digital Leadership position, management or individual contributor, which will enable me to my leverage end-to-end digital skill set to work
collaboratively, to improve: the companies’ / brands digital capability, customer experience and provide highest contribution to achieve key
business, sales and marketing objectives (Increasing brand equity, engagement, acquiring new customers, increasing reach, capturing market
share, increasing net new revenue, increasing shareholder earnings).
TARGET POSTION
Chief Digital Marketing (Experience, Technology, Analytics & Optimization) Officer (CXO) at a Fortune 1000 company
ADDITIONAL POSTIONS OF INTEREST by Level & Organization
C-Level / Executive Management / Board Member
Digital Transformation Officer, Chief Digital Evangelist, Chief Digital Strategist, Digital Center of Excellence Senior Vice President
Marketing Organization
Senior Vice President / Director Level:
Brand Marketing, Digital User Experience (UX), Multi-channel Marketing, Personalization, Adaptive Marketing, Digital Marketing Optimization, Digital
Media Advertising, Interface Design & Usability, Search Marketing, Ecommerce, Brand Owned, Earned Shared, B2C Websites, Mobile Solutions,
Brand Media / Creative Assets, Marketing Program Manager, Mobile Marketing, Social Marketing, Content Marketing, Audience Segementation
Digital Marketing Strategy / Technical SME Level:
Senior Digital Marketing Strategist, Adobe Marketing Cloud Optimization Analyst, Advertising & Marketing Tech Stack / Marketing Cloud Solutions
Architect, Governance and Best Practices
Business Intelligence Organization: Marketing Data Analytics Analysis, Insights & Optimization
Senior Marketing Analytics & Insights Analyst, Experience Optimization Testing & Personalization Team Lead / Engineer, Adobe Target / Audience
Manager Personalization Specialist, Digital Marketing Competitive Intelligence Solution Architect, Marketing Data Science Team,
Adobe Target SME, Adobe Audience Manager SME, Adobe Media Optimizer SME
Information Technology Organization
Digital Marketing Technology & Analytics Solutions Architect, Adobe Marketing Cloud Implementation Engineer, VP Marketing Technology
Research & Development, Product & Services Development
Digital Marketplace Research Specialist, Digital Marketing Platform SME (E.G. Programmatic Advertising, Marketing / Ad Tech)
Digital Solutions Research Analyst, Digital Product Solutions Owner
Advertising & Marketing Platform Owner (E.G. Adobe, Google, Facebook, Microsoft)
Evangelist & Architect, Sales, Partner, Customer Strategy & Technical Consultant, Industry Lead, Solution Trainer, Presenter, Product Manager
EMPLOYMENT CIRTERIA / COMPENSATION EXPECTATIONS
I'm seeking a compensation package commensurate with the role and responsibilities, which includes equity based compensation components
Company Size: Fortune 1000, Luxury Brand, B2C, B2B / or late stage tech startup with valuations over $1B
Industries: Travel & Leisure, CPG, Retail, Technology, Automotive, or Financial
Type: Permanent Direct Hire with End Client
Preferred Location: Southeast Michigan or Remote, will consider relocation for executive direct end-client positions in:
Midwest and Southeastern, United States
Wiliness to Travel: Up to 30%
Willingness to Relocate: Only for direct “A” level opportunities with a compensation package which includes: equity & performance
components
Willing to Work Remote: Yes
A Win-Win Digital Strategy
Given my preference not to relocate, consider hiring a digital marketing executive with expertise in leveraging the world class marketing resources
available in Southeastern, Michigan to allow your company to reap the benefits continuous U.S. automotive industry marketing investments which
produced one of the world’s top and most affordable digital, tech savvy, marketing ecosystems
NOTE1: Staffing Company Recruiters - please do not contact me regarding any contract assignments for IT Service Providers

4. Resume: Marty Terbrack
Contact Info: c: 248.227.9914, e: mterbrack@comcast.net
4
Updated: November 2016
PROFESSIONAL EXPERIENCE
Digital Marketing, Inc. Troy, Michigan
Digital Marketing, Inc. is my privately owned Digital Marketing Consultancy, an S-corporation with one employee.
Chief Digital Marketing (Strategy, Experience, Technology & Analytics) Officer, CEO & Founder
As a digital marketing subject matter expert and analytics consultant, provide a wide range services from developing multi-brand, multi country, cross-
channel enterprise digital marketing strategic plans to managing analytics platform implementations, or being embedded as an marketing analytics,
insights and optimization analyst or consultant.
Responsibilities
▪ Developing client’s marketing strategies and plans including 12 & 24 month roadmaps for global brands with multiple business lines
▪ Define, build, manage, and optimize digital marketing programs: display advertising, paid search, seo, social, mobile apps, web properties,
ecommerce, lead generation, content, analytics, and optimization
▪ Manage Adobe Marketing Cloud Implementations and perform analysis, develop insights and perform optimization testing
▪ Create marketing analytics dashboards, reports, visualizations, segmentation, analysis & Insights
▪ Campaign Ideation digital and media spend optimization
▪ Create wireframes and user scenarios for web properties
▪ Develop presentations, estimate projects, create and manage project plans, manage scope, mitigate risks, performance to budget and schedule
Major Success
▪ Building a marketing analytics & optimization practice to extend HCL services to Microsoft Global Marketing Operations & their clients and partners
▪ Completed Adobe Analytics implementations for State Farm and Northwestern Mutual
▪ Developed an Automotive OEM digital marketing competitive intelligence reporting system providing insight into competitor display advertising, social
media, paid search, SEO programs. Also completed a 15 Brand website comparison and website recommendations
Microsoft – DM consulting engagement
Client Site: Redmond, Washington | Remote Site: Troy, Michigan
Global Digital Marketing, Analytics & Optimization Practice Consultant
Responsibilities
Building a Digital Marketing, Analytics & Optimization Practice extending HCL Technologies Services provided to Microsoft Global Marketing
Operations Team
Major Success
Defining and Ramping up team to provide 6 Core Services:
▪ Digital Measurement Planning Services
▪ Marketing Technologies & Analytics Platform Configuration Management Services
▪ Tag Management Services
▪ Marketing Analytics Reporting Services - Dashboards, Reporting Interfaces, Marketing Analytics Reporting Automation based on KBO’s, KPI’s
volume, efficiency, effectiveness dimensions and metrics)
▪ Segmentation, Analysis & Insights Services - Deep Analysis & Actionable Insights, Visualization Dashboards, Statistical Analysis, Forecasting
▪ Optimization Services - which is provides both: A/B & multivariate testing as well as personalized cross-channel digital user experiences ingesting
implicit and explicit 1st, 2nd and 3rd party data to create rich anonymous audience profiles, then leverages real-time analytics, machine learning,
algorithms and rule based segmentation with automated behavioral targeting to optimize the digital user experiences in near real-time.
Developed several training courses, case studies and whitepapers, including:
▪ Optimization 101- data driven decision making, testing tools, interpreting results, roles & processes, scenarios to optimize digital experience for
Microsoft Azure Cloud Services web properties and marketing campaigns versus competitors Amazon, Google, IBM, Verizon and Salesforce
▪ Optimization 201 - digital landscape overview, personalization scenarios to improve Microsoft Surface experience return on marketing investments
Northwestern Mutual – DM consulting engagement.
Client Site Marketing Cloud Analytics Implementation Administrator & Insights Analyst & Remote Site: Troy, Michigan (10/14 to 2/2015) Internet
address: www.northwesternmutual.com
Northwestern Mutual is the nation’s largest direct provider of individual life insurance with $217.1 billion in assets
Adobe Marketing Cloud Analytics Implementation Administrator & Insights Analyst
Responsibilities
▪ Leverage Adobe Marketing Reports Analytics platform (formerly Omniture SiteCatalyst) extensive digital marketing expertise to analyze online user
behavior developing insights designed to optimize the customer experience & produce win-win outcomes for: prospects, customers & company
▪ Partner with business stakeholders to define key performance indicators, define & recommend measurements to support data driven decisions
▪ Created reports, dashboards & analysis additional insight by creating data visualizations, infographics to help to tell the story
▪ Provide Subject Matter Expertise in regards to getting data into analytics platform, working with Development Teams in Scrum / Agile environment to
define tagging requirements for on-going enhancements to web properties & applications to capture data to populate variables used analytics reports.
Verify development implemented tags (e.g. eVars, Sprops & Events) in code with tagging data validation tools
Major Success
▪ Adobe Administrator responsible for configuring analytics report suites for multiple properties & applications developing implementation plans
Recommended & Managed Integrations leveraging Adobe Data Connectors (Formerly Genesis), Governance & Implementation Best Practices
▪ Enhanced user experience on web applications through Hypothesis, Test & Optimization
▪ Improved usability & design through Responsive Website Wireframe Design based on Scenario, Funnel, User Path & Segmentation Analysis

5. Resume: Marty Terbrack
Contact Info: c: 248.227.9914, e: mterbrack@comcast.net
5
Updated: November 2016
Spartan Motors, Inc.
Charlotte, Michigan and Remote Site: Troy, Michigan - www.spartanmotors.com
Spartan Motors is a custom vehicle manufacture with estimated annual sales revenue of $500 million & 10,000 vehicles
Senior Digital Marketing Manager: Vehicle Brands
Responsibilities
▪ Increase Brand Value & Impact (vehicle brands, lines, products & services) as a passionate brand advocate and steward overseeing design of brand
assets and experiences with all audience segments.
▪ Developing cross channel digital marketing strategies for owned earned & shared properties / media
▪ Spartan Websites: spartanerv.com, spartanchassis.com, spartanmotors.com & utilimaster.com Initiated redesign of all sites
Managing vendor selection & RFP process, designing user experience flows, created user experience flows and wireframes for adaptive,
responsive website for desktop & mobile devices after developing customer personas in context following user-centered design principles,
leveraging online behavior analytics analysis, created features & functionality requirements, project plans, budgets as well as key performance
indicators based on win/win outcomes.
▪ Develop & Manage Digital Marketing Programs: Paid Search, Search Engine Optimization, Media Buying, Display Advertising, Social, Mobile,
eCommerce, Lead Generation, Web Analytics & CRM programs for all Spartan Brands including: Emergency Response Vehicles, Service & Delivery
Vehicles, Recreational Vehicles, and Department of Defense Vehicles
▪ Hands on Management of Display Advertising, Paid Search, Usability, Web Analytics & Brand Website Redesigns, Member of Cross Channel
Marketing Ideation Team for all Brands and Vehicle Lines.
Major Success
▪ Developed Corporations Global Digital Marketing Strategic Plan & Digital Marketing Roadmap for 3 brands / business units
▪ Launched Digital Marketing Programs: Paid Search (AdWords), Display Advertising (Double Click), Web Analytics (Google) & CRM (Salesforce)
▪ Participated in media plan development, campaign ideation, creative direction, storytelling, and performance tracking
▪ Managed brand, vehicle line and services creative assets, providing creative direction, articulating brand vision, value proposition, positioning,
managing budget, vendor relationships for the development of campaign assets: videography, photography shoots, CGI animations, visualizations
including: story, shot list, demo vehicle transportation logics, prep, lighting, video, photo and engineering drawing editing, retouching and effects.
State Farm – DM consulting engagement
Client Site: Bloomington, Illinois & Remote Site: Troy, Michigan - www.statefarm.com
State Farm is the largest auto insurer in the U.S. more than 65,000 employees & more than 18,000 Agents service 81 million policies & accounts
throughout the U.S. & Canada.
Digital Marketing Strategy & Analytics Analyst
Responsibilities
▪ Empower digital thought leaders to make data driven decisions through quantitative & qualitative behavior web analytics & Insights
▪ Developing enterprise digital marketing strategies & roadmaps
▪ Developed digital marketing competitive intelligence system that educated leaders to a 23 million dollar annual revenue opportunity and provided over
500 website enhancements
▪ Develop Web Analytics Dashboards, Reports & Insights for Executive Leadership
Major Success
▪ Adobe Omniture Web Analytics Implementation – migration from Web Trends to Adobe formerly (Omniture SiteCatalyst)
▪ Search Engine Optimization Roadmap & Competitive Intelligence Reporting in Search & Social Media
▪ Social Media Platform Pilot Support – Raidian6 platform evaluation, implementation, analytics & insights

6. Resume: Marty Terbrack
Contact Info: c: 248.227.9914, e: mterbrack@comcast.net
6
Updated: November 2016
Brand Labs, Inc.
Rochester Hills, Michigan -: www.brandlabs.us
Brand Labs is a privately owned E-Commerce Agency offering website design, development & interactive marketing services
Director of eCommerce and Digital Marketing Services
Responsibilities
▪ Develop client’s online marketing strategy to increase revenue through eCommerce web site improvements & online marketing services including
organic search (SEO), paid search (PPC), affiliate marketing, social media (Facebook, Twitter), & Google Analytics
▪ Growing Brand Labs capabilities, product portfolio & service offerings
▪ Develop & present online marketing strategy presentations, scope & estimate projects, develop proposals & project plans
Major Success
▪ Provided consulting and services to over 100 ecommerce web site owners increasing revenue through improvements to online marketing activities
▪ Landing page optimization efforts to lower bounce rate and improve conversion rates: add-to-cart rate, checkout initiation & completion rates,
average order size, average unit value, % of new shoppers, % of returning shoppers and loyalty rate
▪ Increased the average monthly number of sites sold, average order size & revenue per site by over 25%
▪ Cultivated partnerships with other online service providers to provide new service offerings (e.g. Google, Volusion, PowerReviews)
▪ Team developed one of the first Mobile Ecommerce Applications
Marketing Associates (MA)
Detroit, Michigan - www.marketingassociates.com
Marketing Associates is a 40-year-old privately held marketing services company; core competencies include market research, strategic planning,
program administration, sales incentives & promotion their largest clients are Ford Motor Company & DuPont.
Digital Marketing Strategist / Information Technology Systems Manager
Responsibilities
Support Sales teams providing eMarketing consultation to clients. Areas of expertise include: eCommerce application development, website analytics,
email marketing, contests & incentives, search engine marketing, lead generation & CRM.
Major Success
▪ MA Digital Strategist and Program Launch Manager for FCA Group (formerly, Chrysler Corporation) Enterprise Lead Management System which
provides leads from brand sites & programatically values and purchases leads from numerous 3rd party websites & lead providers, then improves
them (validation, scoring, enrichment) prior to delivering them to 25+ Dealers Lead Management or CRM Tools, this OEM cost neutral system,
increased the frequency of transactions (buy rate), improved lead quality and yield (average $ value per transaction), while lowering OEM and Dealer
lead costs, improving dealer and increasing customer satisfaction. Contributed to: solution design, technology partner recommendation and legal
agreements, pricing models, developing RFP response, launch plan, and project management support to Chrysler Leads & Agency SME’s
▪ Developed Search Engine Marketing & Lead Generation Strategy for numerous DuPont products which include B2B paid search campaigns that drive
traffic to targeted landing pages & delivery into SalesForce CRM. This program leverages Omniture SiteCatalyst Web Analytics & DoubleClick DART
to track conversion & multivariate testing of landing pages to improve campaign performance.
▪ Developed Web Analytics Service Offering: Omniture, SiteCatalyst completed implementations for: Ford College & Mobility Motoring programs.
IT Manager
▪ Manage IT organization comprised of onshore & offshore application development teams as well as a data center system engineering team, B2C &
B2B data warehouse design, management, analytics, analysis and reporting for marketing programs and channels (E.G. Ford Commercial Truck,
Ford College, Digital Channel Campaigns – Web, Direct Mail, Contest & Incentives)
▪ Oversee operational project delivery, providing leadership to project managers & technical leads to establish priorities & manage risks
▪ Reduced risk of Data / Hosting facilities outage by researching, recommending SME technical services vendor to support move to new location
Pulte Homes
Bloomfield Hills, Michigan - www.pulte.com
In 2005, Pulte Homes was a Fortune 150 company with operations in 27 states, delivered 45,630 homes & revenues of $14.7 billion
ECommerce Manager
Responsible for Pulte Homes consumer facing web sites, including www.pulte.com , www.delwebb.com , www.divosta.com , as well as corresponding
content management systems used by over 50 business stakeholders & community editors. Web sites generated over 90 million page views, 9 million
visits & contributed to 5% of Sales in 2005
Responsibilities
▪ Directing a high performing team composed of business process analysts, systems analysts, designers, developers, & quality assurance analysts to
deliver projects on-time & within budget including: business, creative, functional, & technical specifications as well as managing project plans, budgets
& resources. Leveraged Waterfall & Agile Program Management Methodologies to manage projects / programs.
Major Success
▪ Partnered with the business to deliver on key performance indicators: a 50% increase in traffic & registrations as well as over a 300% increase in
Internet leads over previous year.
▪ Oversaw numerous projects that required “Buy vs. Build” decisions from the initial RFP process, through total cost of ownership analysis & contract
negotiations, to the final application integration or development. These projects enabled me to grow more knowledgeable in the following areas:
streaming media, content management systems, search engine optimization, website analytics, application & performance monitoring.
▪ Spearheaded the development of an eBusiness steering committee to drive a common strategic direction, assess value & align business goals to
Digital Marketing & IT strategies that deliver business growth & revenue contribution

7. Resume: Marty Terbrack
Contact Info: c: 248.227.9914, e: mterbrack@comcast.net
7
Updated: November 2016
ChannelNet
Dearborn, Michigan - www.channelnet.com
ChannelNet is a privately held Internet application development company with estimated revenue of $20 million in 2005; major client Ford Motor
Company. The Dearborn office’s professional services group consulted with Ford to develop a comprehensive model for interacting with consumers
throughout the entire buying & ownership experience, primary application was the Dealer Connection Web site Utility, which was used by more than 5000
Ford, Lincoln Mercury, Volvo, Land Rover & Jaguar dealers to manage their web sites.
Ford Dealer Website Launch Manager
Ensure flawless launch of Dealer eTools products & services working with project stakeholders to develop & implement a comprehensive project plan that
includes product strategy, design, development, testing & deployment.
Launch plans place high level of emphasis integrating e-dealer training & support deliverables into each product release to assure successful
institutionalization of application.
Responsibilities
▪ Managed design, development, quality assurance, support & training to ensure expected results of project deliverables with Ford Global Marketing
leads for Ford, Lincoln Mercury Volvo, Land Rover, Jaguar brands & integration partners in accordance with development life cycle
▪ Acted as dealer advocate proposing product, service & support improvements based on analyzing dealer input from numerous feedback channels
including dealer visits, satisfaction surveys, call center metrics, usability studies, pilots, market research as well as brand, dealer & consumers.
▪ Managed business, creative, functional, & technical specifications as well as managing project plans, budgets & resources.
Major Success
▪ Flawless launch of Dealer Connection Web sites to Land Rover & Jaguar Dealers.
▪ Managed on-time launch of Sales Point 5.5 to Ford, Lincoln Mercury & Volvo dealers. Sales Point is a dealer CRM / lead management tool that
accepts leads from over 100 different lead providers & has over 10,000 users in dealerships
Inca Computer Company
Bloomfield Hills, Michigan
Inca Computer Company was a start-up service oriented computer retailer.
Senior Manager of Web Services - Inca
Managed the development of Internet products & services to be sold through Inca's Retail & Business Services Division channels.
Major Success
▪ Delivery of "i-maker", a cutting edge web site development tool that is completely internet based & features a word processing-like (Java) editor, which
enables users to update content without knowledge of HTML.
▪ Corporate Website Build to Order Ecommerce Application to configure & sell computers as well as other products & services.
Budco
Detroit, Michigan -: www.budco.com
Budco is a Detroit based marketing services company with $30 million in annual revenue
Research & Development, Internet Strategist / Business Unit Manager
Built a profitable Internet business unit that developed large corporate Intranet sites for numerous Detroit area corporations including Ford Motor
Company, Chrysler Corporation & Hiram Walker.
Major Success
▪ Development of Interactive Business Unit that achieved $500,000 sales with a 48% profit margin & on-time launching of all major Web sites
▪ Improved Digital Printing and Electronic-Press capabilities and services through print-on-demand personalization for direct mail programs
Kmart Corporation
Kmart is the third largest discount store chain in the world and is one of Americans retailing pioneers (founded by Sebastian Kressge)
Kmart’s world headquarters was located in Troy, Michigan prior Sears Holding Purchase
Troy, Michigan - www.kmart.com
Digital Publishing & Pre-Press Systems Manager
Responsibilities
▪ Overseeing production of in-store signage for Kmart exclusive merchandise (E.G. Martha Stewart, Kathy Ireland, Jaclyn Smith) and products (E.G.
Disney, Sesame Street). Image scanning, color correction, retouching, press proofing and digital asset management
Major Success
▪ Implementation of Digital Pre-Press and Asset Management System dramatically improving quality of in-store displays, reduced cost and accelerated
turn around
Kodak Corporation, Linotype/Heidelberg and ComputerLand
From 1985 – 1995, was Desktop Publishing and Color Electronic Prepress SME
Responsibilities
▪ Overseeing Demonstration and Training Center
▪ Developing Custom Client Demonstrations
▪ Workflow and System Implementation Consulting
▪ Tradeshow Demonstrator
▪ Training Instructor: Apple Macintosh, Adobe Photoshop, Illustrator, PageMaker, QuarkXPress

8. Resume: Marty Terbrack
Contact Info: c: 248.227.9914, e: mterbrack@comcast.net
8
Updated: November 2016
EDUCATION / DIGITAL I.Q.
DeVry University Columbus, Ohio
Bachelor of Science Degree in Computer Science with minor in Business Financial Analysis / Accounting / Mathematics in 2 1/3 years.
Personal library of 150+ Digital Marketing Books, 150+ Digital Certifications and Courses,
Certified Google Advertising Professional, Certified Bing Ads Accredited Professional
Considering, numerous authors and Instructors are professors at top universities: (E.G. Eric Siegel, Columbia University, Oliver Gassman, Professor of
Technology and Innovation Management, University of St. Gallen, Choudary Sangeet MIT Platform Strategy Summit, Ira Kaufman, Kellogg School of
Management, Indiana University, Kelly School of Business, Charlene Li, Director Harvard Business School, etc.)
Suggested advanced degree equivalent would include a: PHD Digital Marketing & Digital Business Strategies, Master’s in Marketing Analytics, and
Marketing IT Technologies
Categories of Study:
Digital Business Strategies, Models, Platforms and Tactics, Changing Digital Landscape, Digital Strategies, Economics, Brain Science, Human
Communication & Decision Making, Story Telling, Brand Marketing, Digital Marketing, Usability, User Experience Design, Lean UX, Mobile User
Experience, Mobile Interaction Design, Graphic Design, Visual Storytelling, Interface Design, Ad Serving Technology, Affiliate Marketing, E-Business &
Ecommerce Management, Link Building, Content Marketing, Mobile Marketing, Adaptive Marketing Experiences and Personalization,
Search Marketing, Paid Search Marketing, Pay-Per-Click Advertising, Search Engine Optimization, Direct Mail, Web Analytics, Marketing Analytics, Data
Science, Data Analysis, Statistical Analysis, Data Mining, , Data Modeling, Predictive Analytics, Business Intelligence, Cognitive Computing, Artificial
Intelligence, Optimization & Testing, Project Management, IT Management, Software Development Life Cycle (SDLC), Agile Methodologies, Six Sigma &
Quality Management, Financial Analysis, Leadership & Innovation, and Entrepreneurship & Venture Capital Investments
In addition to a daily stream of posts from 2000+ SME’s on Twitter and 50+ Groups on LinkedIn, I have downloaded and reviewed thousands of:
Research Studies, White Papers and Articles, from sources which include:
Marketing Research Companies: Forrester Research, Gartner, International Data Corporation, eMarketer ,
Advertising Industry Associations and Publications Interactive Advertising Bureau (IAB), UXmag, Shop.org,
News Publishers: WSJ, CNBC, HBR, Mashable, TechCrunch, Adage
Awards: FWA, Webby Awards, Top Websites, App’s, Commercials and Campaigns
Platform Conferences: Adobe Summit, Android, Apple, Dreamforce, Facebook
Enterprise Platforms, IT Cloud Computing, BI Tool : Amazon AWS, Microsoft Azure, Salesforce, Oracle, SAP, SAS
Adobe Marketing Cloud Resources and Groups: Marketing Cloud Resources, Blog, CMO.com, Partner Program
Alphabet / Google: Google Think, Creative, Programmatic Advertising AdWords-YouTube, AdWords-Communities, GA, GTM,
Blogs: Adobe, Web Analytics Association
SOFTWARE / PLATFORMS COMPETENCIES
Design: Adobe Creative Cloud: Photoshop, Illustrator
Video & Audio: Premier & After Effects, Camtasia, Soundbooth
Presentations: PowerPoint, Camtasia
Development: Dreamweaver & Microsoft Visual Studio
Microsoft: Office: Word, Excel, PowerPoint, Visio
Project Management: Microsoft Project, ChangePoint & 37 Signals
Paid Search: Google AdWords, Microsoft Bing Ads, Adgooroo Search Insights, Wordtracker, Wordstream, Raven Tools=Search Engine Optimization:
Search Light Conductor SEO Platform, Covario OSI SEO Platform, SEM Rush, SEOmoz.org
Display advertising (programmatic addressable media): Google DoubleClick DFA Bid Manager
Data Management Platforms (DMPs): Adobe Audience Manager, Oracle: Bluekai
Demand Side Platforms (DSPs) / Trading Desks: Adobe Media Optimizer, Google DoubleClick Bid Manager, MediaMath,
Ad Exchanges / Ad Servers/ / Data Provider Exchanges: PubMatic, Quantcast, Exelate, Lotame, Experian, Acxiom,
Placement Networks: Google AdWords, Facebook, YouTube
Social Listening & Engagement: Raidian6 Social Engagement Platform (SalesForce)
Content Management Systems (CMS): Drupal, Adobe Experience Manager (formerly Adobe CQ)
ECommerce: Volusion
Research / Audience Segmentation: ComScore & Nielsen Online
Digital Marketing Analytics & Analysis: Adobe Marketing Cloud, Adobe Analytics (formerly, Omniture SiteCatalyst), Data Warehouse, Data Extract,
Segment Builder, ReportBuilder, Visitor Click map, Google Analytics - Universal, Hitbox, Tea Leaf, & Webtrends
Business Intelligence (BI) / Statistical Analysis, Dashboards and Visualizations: Tableau, Excel with Data Analysis, SQL queries, SPSS Statistics
Tag Management System: Ensighten Manage 2.0, Adobe Dynamic Tag Manager (DTM)
Tag Audit & Validation: Adobe Pulse Debugger, ObservePoint, Fiddler, Cardinal Path WASP
Optimization / A/B & Multivariate Testing: Adobe Test & Target, Optimizely, and Google Website Optimizer
Email: Constant Contact & Salesforce.com
CRM: Salesforce.com, Oracle & Siebel
Voice of the Customer / Qualitative: Opinion Labs, Net Promoter Score, Survey Monkey, CPG syndicated data (e.g. Nielsen)
Customer Satisfaction: Foresee

9. Resume: Marty Terbrack
Contact Info: c: 248.227.9914, e: mterbrack@comcast.net
9
Updated: November 2016
ASSOCIATIONS, INTERESTS, COMMUNITY SERVICE & DIVERSITY
Active
▪ Marty and his wife Catherine are Foster Parents, to-date have cared for over 30 foster children, with Community Social Services of Wayne County.
The Terbrack’s, received “2016 Foster Parent of the Year Award” & “2013 Child Advocate Award”, honored in the U.S. House of Representatives
▪ High School Youth Group Leader, 7 Years, which also enable me to stay abreast of changing media consumption and digital usage of youth (Gen Y)
▪ International Student Support – we have opened our home to several students from South Korean while they attend high school in the United States
Previous / Inactive
▪ Featured Presenter & Training Program Designer for “Digital Marketing 101 Boot camp” mentoring program for advertising agency professionals who
are members of the 313digital (Greater Detroit Area) Marketing Association (3 years, 8 sessions)
▪ Author of Digital Marketing Resource Guide
▪ Adjunct Professor / Part-time Instructor at Macomb Community College (2 Years)
▪ Youth Hockey Coach (11 Seasons)
▪ Part-time Instructor for “Project Click” a Detroit Computer & Internet Literacy Program (1 Year, 10-week program)