Are you ready to easily and efficiently sell your product or service via smartphone? Are you doing it already? If your answer is anything but a hearty “YES,” then it’s time to reprioritize your business development plan ASAP. http://bit.ly/21OUZKE

1. Prepare Your Business
for Mobile Shopping in 5
Easy Steps
J o s h M a d i g a n , V P D i g i t a l S t r a t e g y

2. A Forrester Report released in
October projected that by 2020,
more than $250 billion will be spent
by consumers making purchases on
smartphones and tablets.
That’s a 119% increase from the $115
billion spent this year on mobile shopping!

3. So what does that mean for you? Well, if you
own a business and you’re actually trying to
be profitable, you should take this well-
calculated prediction as a very real sign that
you need to guarantee your mobile shopping
game is on point.

4. 1. Assume consumers will visit your website
on their phones.
Even though plenty of reports on
increasing mobile shopping are
available, you don’t need to be an
analyst to know that mobile shopping
isn’t going away. Get it in your head
that your customers WILL be making
purchases via smartphones so your
company website better be ready.

5. FOLLOW ECOMMERCE BEST PRACTICES SET
BY AMAZON AND GOOGLE.
Amazon is the largest ecommerce hub based in the
U.S. And Google is one of the most popular search
engines in the world.
Taking these facts into account, you can assume that
your potential customers will already be familiar
with both Amazon & Google’s ecommerce user
experience (UX) designs.

6. -Making the checkout steps clearer and more
succinct
-Simplifying the billing/shipping address
section
-Breaking up validation for information fields
into multiple steps
-Making items in the shopping cart editable
at every stage of checkout
Make your website content
clear and concise
3

7. Position your customer service phone
numbers prominently on your site.
Bymakingsureyourcustomer
serviceinformationiseasilyfindable
onyourwebsiteyouarebuilding
trustwithconsumers.Thishelps
provetopotentialcustomersthat
yourbusinessisnotascambecause
you’reofferinguprealhelp.

8. 5. Build a lead capture net into your
checkout process.
When building out your
checkout process, consider
asking for an email address
early on. Then, if your
customer gets to the payment
stage and decides to jump
ship, you’ll still have an email
address to use in your
remarketing efforts.