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OLD TRICKS FOR             NEW DOGSWhen I was a boy of fourteen, my father was so ignorant I could hardly standto have the...
Matt in 1996
Audience Question:• How long have you been in the Interactive  Entertainment biz?•   1996 or before•   1997-2004•   2004-2...
Audience Question:• How long has your business been in  Interactive Entertainment?•   1996 or before•   1997-2004•   2004 ...
Introducing Kas
State of the Industry: 1996• Development Centric• Lower levels of development cost• Concentrated Retail environment with “...
Audience Question:• In 1996 - what was the size of the “packaged  leisure software industry” in the UK (according  to GFK/...
UK market value Leisure Software 1995-2011 £mSource: GFK/ChartTrack: UKIE
What can we learn from 1996-2012•   The rise of the publishing function•   The rise of capital investment•   Competition g...
5 Old Tricks for New dogs...1. Build your organisation for the Long-Term   Future in mind
5 Old Tricks for New dogs...1. Build your organisation for the Long-Term   Future in mind2. Start with Great Content
Start with Great Content
5 Old Tricks for New dogs...1. Build your organisation for the Long-Term    Future in mind2. Start with Great Content3. Co...
5 Old Tricks for New dogs...1. Build your organisation for the Long-Term    Future in mind2. Start with Great Content3. Co...
5 Old Tricks for New dogs...1. Build your organisation for the Long-Term    Future in mind2. Start with Great Content3. Co...
Final Thought...
Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model -  Matt Carroll, The Walt D...
Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model -  Matt Carroll, The Walt D...
Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model -  Matt Carroll, The Walt D...
Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model -  Matt Carroll, The Walt D...
Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model -  Matt Carroll, The Walt D...
Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model -  Matt Carroll, The Walt D...
Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model -  Matt Carroll, The Walt D...
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Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model - Matt Carroll, The Walt Disney Company EMEA

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Transcript of "Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model - Matt Carroll, The Walt Disney Company EMEA "

  1. 1. OLD TRICKS FOR NEW DOGSWhen I was a boy of fourteen, my father was so ignorant I could hardly standto have the old man around. But when I got to be twenty-one, I wasastonished at how much he had learned in seven years.Mark TwainMatt CarrollCommercial Director, Disney Interactivematt.carroll@disney.com
  2. 2. Matt in 1996
  3. 3. Audience Question:• How long have you been in the Interactive Entertainment biz?• 1996 or before• 1997-2004• 2004-2008• 2008-2011• Since 2012
  4. 4. Audience Question:• How long has your business been in Interactive Entertainment?• 1996 or before• 1997-2004• 2004 -2008• 2008-2011• Since 2012
  5. 5. Introducing Kas
  6. 6. State of the Industry: 1996• Development Centric• Lower levels of development cost• Concentrated Retail environment with “rules”• Marketing was niche & tactical – PR was the #1 tool in the publisher’s armoury to create viral & word of mouth• Customer Services were In-House
  7. 7. Audience Question:• In 1996 - what was the size of the “packaged leisure software industry” in the UK (according to GFK/Charttrack?)• Below £150k• £150k-£300k• £300-£500k• £500k-£750k• Greater than £750k
  8. 8. UK market value Leisure Software 1995-2011 £mSource: GFK/ChartTrack: UKIE
  9. 9. What can we learn from 1996-2012• The rise of the publishing function• The rise of capital investment• Competition got better• The rise of brands, sequels and licenses• The rise of mass-media campaigns• Multi-format distribution• Globalisation
  10. 10. 5 Old Tricks for New dogs...1. Build your organisation for the Long-Term Future in mind
  11. 11. 5 Old Tricks for New dogs...1. Build your organisation for the Long-Term Future in mind2. Start with Great Content
  12. 12. Start with Great Content
  13. 13. 5 Old Tricks for New dogs...1. Build your organisation for the Long-Term Future in mind2. Start with Great Content3. Consistently build Trust from the beginning
  14. 14. 5 Old Tricks for New dogs...1. Build your organisation for the Long-Term Future in mind2. Start with Great Content3. Consistently build Trust from the beginning4. Licenses/Sequels work
  15. 15. 5 Old Tricks for New dogs...1. Build your organisation for the Long-Term Future in mind2. Start with Great Content3. Consistently build Trust from the beginning4. Licenses/Sequels work5. Be Sure of success before you go to market
  16. 16. Final Thought...
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