Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model -  Matt Carroll, The Walt Disney Company EMEA
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model - Matt Carroll, The Walt Disney Company EMEA

on

  • 285 views

 

Statistics

Views

Total Views
285
Views on SlideShare
285
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model - Matt Carroll, The Walt Disney Company EMEA Presentation Transcript

  • 1. OLD TRICKS FOR NEW DOGSWhen I was a boy of fourteen, my father was so ignorant I could hardly standto have the old man around. But when I got to be twenty-one, I wasastonished at how much he had learned in seven years.Mark TwainMatt CarrollCommercial Director, Disney Interactivematt.carroll@disney.com
  • 2. Matt in 1996
  • 3. Audience Question:• How long have you been in the Interactive Entertainment biz?• 1996 or before• 1997-2004• 2004-2008• 2008-2011• Since 2012
  • 4. Audience Question:• How long has your business been in Interactive Entertainment?• 1996 or before• 1997-2004• 2004 -2008• 2008-2011• Since 2012
  • 5. Introducing Kas
  • 6. State of the Industry: 1996• Development Centric• Lower levels of development cost• Concentrated Retail environment with “rules”• Marketing was niche & tactical – PR was the #1 tool in the publisher’s armoury to create viral & word of mouth• Customer Services were In-House
  • 7. Audience Question:• In 1996 - what was the size of the “packaged leisure software industry” in the UK (according to GFK/Charttrack?)• Below £150k• £150k-£300k• £300-£500k• £500k-£750k• Greater than £750k
  • 8. UK market value Leisure Software 1995-2011 £mSource: GFK/ChartTrack: UKIE
  • 9. What can we learn from 1996-2012• The rise of the publishing function• The rise of capital investment• Competition got better• The rise of brands, sequels and licenses• The rise of mass-media campaigns• Multi-format distribution• Globalisation
  • 10. 5 Old Tricks for New dogs...1. Build your organisation for the Long-Term Future in mind
  • 11. 5 Old Tricks for New dogs...1. Build your organisation for the Long-Term Future in mind2. Start with Great Content
  • 12. Start with Great Content
  • 13. 5 Old Tricks for New dogs...1. Build your organisation for the Long-Term Future in mind2. Start with Great Content3. Consistently build Trust from the beginning
  • 14. 5 Old Tricks for New dogs...1. Build your organisation for the Long-Term Future in mind2. Start with Great Content3. Consistently build Trust from the beginning4. Licenses/Sequels work
  • 15. 5 Old Tricks for New dogs...1. Build your organisation for the Long-Term Future in mind2. Start with Great Content3. Consistently build Trust from the beginning4. Licenses/Sequels work5. Be Sure of success before you go to market
  • 16. Final Thought...