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It is about
• Empathy + Technology + Finance	

• First Seed: Brand Capital	

• Implementation and Credibility	

• Opportun...
"If you don’t build your
dream, someone else will
hire you to help them
build theirs."
!

Dhirubhai Ambani
Billionaire and...
Crowd-Funding Explained 	

+	

Seed Enterprise Investment Scheme &	

Enterprise Investment Scheme
Who is it for
• Small and Medium Investors 	

• Entrepreneurs	

• Managers and professionals looking for tax
efficient inve...
Benefits to Entrepreneurs
!

• Faster Access to Seed Capital 	

• Business Exposure to potential Clients	

• Renewable sour...
Benefits to Investors	

under SEIS and EIS fiscal schemes

• Access to interesting Start-ups lowering the risk	

• Minimum C...
Our typical path to launch
a crowd funding project
• Story Creation & Brand Revision	

• Financial Projections and Financi...
Launch
• Crowd Funding Platform Publishing	

• Crowd Funding Promotion Campaign	

• Monitoring	

• Report
Crowd Funding Platforms Used	

Reward Based Vs Equity Based

• KickStarter	

• CrowdCube	

• CircleUP	

• Indiegogo	

• Ea...
Recent Crowd Funding
Project to Launch
U.S. Launch	

of Sôvée	

Sunscreen
Capital 	

Target 	

for a specific	

purpose	

	...
Recent Crowd Funding
Project to Launch
Capital 	

Target 	

£200’000	

for	

10% Equity

!

Equity Based
Key People
Allard Marx

has spent the last 25 years on various aspects of reputation

management for such companies as Coc...
Services
Just need some
advice 	

I will do the rest
on my own

£150*	

1.5 Hour
Consultation
*Travel Expenses
NOT Include...
Successful Funding Case
Synthace raised over £ 2 million under SEIS and EIS

Sean Ward

Before founding Synthace, Sean was...
SEIS and EIS Capital Raise
• Time and Effort	

• Brand/Company need to have a clear
Proposition	


• Role of the Brand val...
Contacts
e-mail: leo@incide.com - ph: +44 (0) 7445 30 86 22
Crowd funding your project professionally through INCIDE dedicated services
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Crowd funding your project professionally through INCIDE dedicated services

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A service tailored to those who are serious about raising funds through crowd funding.
With over 10 years of experience in the subject matter and over 20 years of experience in creating powerful brands
INCIDE has tailored this service for those companies or entrepreneurs who want to get things done right the first time rather than wasting time via trials and errors

Published in: Business, Economy & Finance
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Crowd funding your project professionally through INCIDE dedicated services

  1. 1. It is about • Empathy + Technology + Finance • First Seed: Brand Capital • Implementation and Credibility • Opportunity Cost
  2. 2. "If you don’t build your dream, someone else will hire you to help them build theirs." ! Dhirubhai Ambani Billionaire and Tycoon
  3. 3. Crowd-Funding Explained + Seed Enterprise Investment Scheme & Enterprise Investment Scheme
  4. 4. Who is it for • Small and Medium Investors • Entrepreneurs • Managers and professionals looking for tax efficient investment alternatives • Business Angels
  5. 5. Benefits to Entrepreneurs ! • Faster Access to Seed Capital • Business Exposure to potential Clients • Renewable source of finance for further rounds • Proof of Concept
  6. 6. Benefits to Investors under SEIS and EIS fiscal schemes • Access to interesting Start-ups lowering the risk • Minimum Capital requirement as low as £10 • UK tax benefits from 30% to up and above 50% within the same fiscal year • No Tax on Capital Gains
  7. 7. Our typical path to launch a crowd funding project • Story Creation & Brand Revision • Financial Projections and Financing Scheme • Investment Teaser under SEIS and/or EIS • Funding Campaign Content Writing • Video Creation
  8. 8. Launch • Crowd Funding Platform Publishing • Crowd Funding Promotion Campaign • Monitoring • Report
  9. 9. Crowd Funding Platforms Used Reward Based Vs Equity Based • KickStarter • CrowdCube • CircleUP • Indiegogo • EarlyShares • Seedrs
  10. 10. Recent Crowd Funding Project to Launch U.S. Launch of Sôvée Sunscreen Capital Target for a specific purpose £37’000 Reward Based and Equity Based
  11. 11. Recent Crowd Funding Project to Launch Capital Target £200’000 for 10% Equity ! Equity Based
  12. 12. Key People Allard Marx has spent the last 25 years on various aspects of reputation management for such companies as Coca Cola, hp, TIME, Cathay Pacific, Team Lotus F1, Star TV, SONY, Finmeccanica, Disney, KLM and INSEAD Business School. ! Founder of numerous start-ups including a sports car brand featured on the BBC’s Top Gear Allard recently also founded world's first fully eco-compatible skin care company,. ! As the founder of INCIDE he brings this wealth of experience to bear in helping entrepreneurs improve their chances in a competitive world. Allard speaks: English, French, Italian, Dutch Leopoldo Rodriquez has a degree in International Relations and Business, he has spent the last 10 years in Digital and Viral Marketing of highly regulated industries and public sector in 10 different countries, Leopoldo founded 3 companies so far including the 2nd Crowd Funding platform worldwide during the 2008 financial crisis which was featured by MSNBC Fast money in the U.S., he then sold his shares. With in-depth knowledge of digital technologies applied on the internet he brings his technical expertise and project management skills to the team. ! As a partner of INCIDE he brings this wealth of experience to in help companies succeed and set the right path to grow fast and sustainably. Leopoldo speaks: English, Italian, Spanish,
  13. 13. Services Just need some advice I will do the rest on my own £150* 1.5 Hour Consultation *Travel Expenses NOT Included Strategy, Storyboard Reward/Share model Half the Work Done Strategy, Storyboard Reward/Share model. Implementation: Video Strategy, Storyboard Reward/Share model. Implementation: Video, Campaign Management Full Package £1640 £ 4780 £ 8799
  14. 14. Successful Funding Case Synthace raised over £ 2 million under SEIS and EIS Sean Ward Before founding Synthace, Sean was a Research Associate in Bioinformatics at University College London, where he conducted research into protein folding, protein structure prediction, and gene coding. ! Prior to his work in bioinformatics, Sean was the Co-Founder and CTO of Relatable, a leading US based acoustic fingerprinting company, who’s customers included major peer to peer companies such as Napster, as well as consumer electronics manufacturers, royalty collection agencies, and major labels. Sean has a BSc in Computer Science from UCL. Sean speaks : English and any programming language you can possibly think of !
  15. 15. SEIS and EIS Capital Raise • Time and Effort • Brand/Company need to have a clear Proposition • Role of the Brand values, mission, vision • Attractiveness of SEIS and EIS to investors • How to deal with a large investor base
  16. 16. Contacts e-mail: leo@incide.com - ph: +44 (0) 7445 30 86 22

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