Building the perpetual franchise - David Reid, CCP

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Slides from David Reid's talk at November 2013's London Games Conference.

David Reid, CMO at CCP Games, the Icelandic developer behind Eve Online, will share the secrets of how they’ve kept the Eve Universe growing and thriving for more than ten years. CCP’s business strategy is to build communities through the creation of virtual worlds that elicit personal experiences more meaningful than real life.

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Building the perpetual franchise - David Reid, CCP

  1. 1. Building the Perpetual Franchise David Reid, CMO London Games Conference 2013
  2. 2. A Decade of Consecutive Subscriber Growth
  3. 3. Building the Perpetual Franchise • Foster Emergent Behavior
  4. 4. Building the Perpetual Franchise • Foster Emergent Behavior • Engage with Gamers Respectfully
  5. 5. Building the Perpetual Franchise • Foster Emergent Behavior • Engage with Gamers Respectfully • Recognize and Reward Loyalty
  6. 6. Building the Perpetual Franchise • • • • Foster Emergent Behavior Engage with Gamers Respectfully Recognize and Reward Loyalty Maintain Mystery
  7. 7. #12 Top 100 PC Games of All Time 14

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