Optimizing your business for local search is a necessity these days! Are you online? If you are, (you should be) then you need to optimize it. Your digital presence is determined by your corporate website, blog and social media platforms. We have focused on your website. You want to do the following for your business online: - Rank it higher on search engine results page - Increase the reach of your business - Improve traffic to the website - Boost return on investment - Enhance brand recognition - Spread brand awareness - Be the talk of the town To do all this, there are many ways. One way is to optimize your *visual content* using search engine optimization and coding. Let's learn how to optimize your visuals for local search.

1. Good Luck Optimizing Your Website!
Sources:
https://moz.com/learn/local/optimizing-your-website
http://www.freshlyblended.co.uk/local-search-marketing/
http://www.pewglobal.org/2016/02/22/smartphone-owner-
ship-and-internet-usage-continues-to-climb-in-emerging-economies/
http://www.webpagecontent.com/arc_archive/66/5/
https://www.shopify.com/blog/7412852-10-must-know-image-optimization-tips
https://responsivedesign.is/articles/reducing-image-sizes
https://www.stonetemple.com/video-search-engine-optimization-video-seo/
http://searchengineland.com/rise-video-8-tips-boost-sites-seo-227498
https://www.stonetemple.com/video-search-engine-optimization-video-seo/
https://searchenginewatch.com/sew/how-to/2343365/10-vid-
eo-seo-tips-that-can-truly-impact-your-rankings
http://www.blogohblog.com/add-schema-markup-wordpress-theme/
Make your videos easily
accessible to locals
7
Write relevant meta description
for visual web pages6
ALT-text is Key to
Image/Infographic Search
5
Visual Hacksto Optimize Your Landscaping Website
for Local Search
Local Search Facts
40% of all online users search by location
18% of local searches lead to sales
80% users focus on organic results not paid
94% of users only look at Google’s first page
Know that search engines have become smarter, so excessive use of keywords is a waste of time.
You need a new plan to entice the spider to rank your page high in the organic SERPs. Most
customers seek the internet for landscape designing and maintenance services and products in their
locality. If you are a local landscaping business, it’s a good idea to gain exposure and increase sales
by optimizing your website for local search. How can you do this?
Core of Your Digital Presence
Four Focus Points
Website Blog Social Media
We will talk about your website. *You must have one!*
Content Organization User-experience Technicalities
Visual Hacks To
Optimize Your Website
Use relevant images catered
towards your:1
Quality landscape design
images work2
Organize content with
Schema for Search Engines3
The Image
file size matters
4
Business Niche
Which image represents your company?
Geo-location
Which image best depicts Hawaii?
Reduce image size, but retain its clarity
Schema will help structure data on
your landscaping website
Schema gives meaning to your data to help search engines recognize your content
Html code
<pink tulip flower/>
• Users can assess the image loading time
• Google, Yahoo, Bing sort images by size
• Avoid heavy image files for faster page loading
• Make responsive images for portable device
• Use PNG 8 images for landscape maintenance products
• Helps listing on text-only browsers like Lynx or WannaBe
• Write ALT="description text" for images in web coding
• For local recognition: add region, state, city, town name
• Use simple words in alt text for better optimization
• Put model or serial number for landscaping products/equipment
Your landscaping Website
Big image of Landscape design
ALT= “softscapes for New Yorkers” ALT= “mowing services in Rhode Island”
• Your web pages with visual content needs apt metadata
• Use long-tail keywords to describe a web page
• Make suitable titles with trending
and popular keywords
You search:
landscaping
Queries
landscape
landscaping ideas
yard landscaping
front landscaping
landscaping design
landscaping companies
rock landscaping
100
90
50
40
35
35
30
You get:
“Creative landscaping ideas for houses by the beach”
“Top 50 landscape designs in America”
“DIY yard landscaping ideas for Californians”
Landscaping Garden landscaping ideas
Backyard ideas Easy home backyard design ideas
Landscape Urban landscape ideas
Your title ideas: