Results Oriented Social Media - YouTube Basics for Business
Are you wondering how to add video to your social media efforts? Are you wondering if you even should add video to your social media efforts? In this class we’ll show you how to use video with your SEO and social media efforts like a rock star.
This class will not only teach you the basics of video production but will show you how to breathe new life into your social media and SEO marketing program like you never though you could.
Come learn from one of the top Interactive Marketing and Web Development companies about the strategies, tools and tactics that successful online video campaigns have used to drive real results via social media and SEO. You will learn how to create and develop a social media campaign which integrates video to drive real fan engagement and better Google results.
This class consists of 1 hour lecture & demonstrations, and 30 minutes of Q&A.
Learning Goals - In this class you’ll learn:
Basics of good video production;
Tools and techniques used to drive views and engagements on videos;
Search engine optimization for videos;
How videos drive good search rankings for your website; and
Basics of measuring results in your video-based SEO and social media campaigns.
Giovanni Gallucci has a renaissance soul. On one hand he is a recovering Microsoft .NET programmer turned online brand strategist and internet journeyman. He develops strategy for online marketing and audience development for forward-thinking clients in music, media, missions, film, tv, tech & causes interested in breaking new ground online.
On the other hand he is an aspiring photographer and filmmaker who focuses on the same, using media to enhance his marketing, seo, and social media work. Giovanni also teaches how social media and SEO aligns with offline marketing and pr strategies at bootcamps and private workshops across the great state of Texas and around the world. His speaking style is vibrant, frank, humorous, energetic, and personal.
Small business and organization managers who need to learn the basics of social media marketing and how to integrate it into their company’s other marketing and advertising efforts. It is ideal for those who either want to manage their own social media campaigns or need a solid understanding of online marketing strategies and tools to better engage with their marketing, advertising, pr, or communications team.
Marketing Managers, IT Directors and other website stakeholders at midsized and larger organizations wanting to learn how to build a more engaging web presence, generate more traffic, build a bigger digital footprint, generate more sales and streamline processes.
Anyone already using social media who wants to learn how to create highly trafficked, interactive social hubs that make a true business impact.