SlideShare a Scribd company logo
1 of 46
Download to read offline
Results Oriented Web


                                  Results
                                  Oriented
    Online Video
    YouTube Basics For Business
    August 15, 2012
                                  Web
                                         @giovanni
1
Results Oriented Web




    Thank You!


                  @giovanni
2
Results Oriented Web

    What are we dealing with here?




                    1
3
                     2                @giovanni
Results Oriented Web

    Do you have a plan?




                                @giovanni
4
Results Oriented Web

        Photos/Video
    My Weapons Of Choice




                          @giovanni
5
Results Oriented Web


               Equipment


    Canon 5D




                                 @giovanni
6
Results Oriented Web




          @giovanni
7
Results Oriented Web


           EQUIPMENT


    Canon 5D
    Canon 7D



                         @giovanni
8
Results Oriented Web




          @giovanni
9
Results Oriented Web


             EQUIPMENT

     Canon 5D
     Canon 7D
     Canon T2i (T3i)
     Canon G12
     GoPro HD
     iPhone

                             @giovanni
10
Results Oriented Web


        Tools Of The Trade
     Facebook
     Flickr
     Foursquare
     Google+
     Tumblr
     Twitter
     Wordpress
     YouTube
                            @giovanni
11
Results Oriented Web


         Tools Of The Trade

     Google Analytics
     Raven Tools
     TubeToolbox
     TweetAdder
     YouTube Insight

                              @giovanni
12
Results Oriented Web


     BEFORE




                    @giovanni
13
Results Oriented Web


     BEFORE




                    @giovanni
14
Results Oriented Web
 BEFORE




                @giovanni
15
Results Oriented Web
     Plan, plan,
     and plan some
     more.
                              BEFORE
     Site review,
     scheduling, shot list,
     backup equipment,
     batteries, know where
     your exits are, know
     alternate entrances...




                                      @giovanni
16
Results Oriented Web
     Plan, plan,
     and plan some
     more.
                     BEFORE
     Who,
     What,
     Where,
     When,
     Why?




                             @giovanni
17
Results Oriented Web

     BEFORE
     Use those contacts!




                  @giovanni
18
Results Oriented Web


                       BEFORE
     Media badge - the key to the city...almost




                                                        @giovanni
19
Results Oriented Web


                         BEFORE
     Walk TALL

     but leave
     a small footprint




                                        @giovanni
20
Results Oriented Web


                      BEFORE
     Don’t describe yourself as anything other than a
     professional videographer/filmmaker if you want to be
     taken seriously.




                                                   @giovanni
21
Results Oriented Web


                               BEFORE

     Know your rights.

     Know the law/know the TOS on sites you’re working
     on.




                                                 @giovanni
22
Results Oriented Web




23
     DURING         @giovanni
Results Oriented Web




            DURING
     First order of business: get the shots you need.
                                       @giovanni
24
Results Oriented Web


                      DURING
     Know your rights.

     Don’t be unnecessarily confrontational, but don’t be a
     doormat either. Private security are NOT the police.
     Have them call the police if you can’t come to
     agreement and they attempt to detain you.

     NEVER give anyone your camera. NEVER give anyone
     your video. But give the police “the disk from your
     camera” if they ask - Use The Cloud or your pocket.
                                                     @giovanni
25
DURING
                   Results Oriented Web




        Be patient.
        Be nice.
        Be respectful.
        Be invisible.




                         @giovanni
26
Results Oriented Web




     Be creative. Duh, really? Really.
                                           DURING
     Find the angles that no-one else would.

     If you want your photography to stand out, you must
     get shots no-one else is getting.




                                                     @giovanni
27
Results Oriented Web




 DURING
  Be present. Be alert.         @giovanni
28
Results Oriented Web




     DURING
      Be present. Be alert.


                                    @giovanni
29
Results Oriented Web


                      DURING
     Shoot everything.

     Shoot until you get kicked out, run out of disk space, or
     they close the place down.




                                                      @giovanni
30
Results Oriented Web

    DURING



Remember I said the get the shots you NEED first?
Once you have gotten those AND backed up those
photos?

Sneak around.
                                                   @giovanni
Shoot to get kicked out.
31
Results Oriented Web


               TOP TIPS
     BASICS:

     Rule of thirds.
     Balancing elements in the shot.
     Leading lines.
     Symmetry.
     Background.
     Framing.


                                             @giovanni
32
Results Oriented Web


                     TOP TIPS
     People love the fisheye.    CREATIVE LIGHT:

     Using extreme ends of      Over exposure.
     zoom lenses.
                                Under exposure.
     Aperture for dummies.
                                Flash rings.
     Customize the buttons on
     your camera.               Natural lens flare.

     Zoom with your feet.       Light hacking.
                                                 @giovanni
33
Results Oriented Web


                     TOP TIPS
     OTHER STUFF:

     Dress the part. Change   Eye.fi - cards ROCK.
     of clothes available.
                            Compose the video in the
     Keep business cards ON camera. (?)
     you.
                            Keep a step ladder in your car.
     Monopods & tripods are Knee pads. Band-Aids. Igloo. Paper
     your friends.          towels.

                                                    @giovanni
34
Results Oriented Web


       Video SEO


     Let’s look at some videos.




                                   @giovanni
35
Results Oriented Web


     Video SEO Tips




                       @giovanni
36
Results Oriented Web


     Video SEO Tips




                       @giovanni
37
Results Oriented Web


     Video SEO Tips




                       @giovanni
38
Results Oriented Web


     Video SEO Tips




                       @giovanni
39
Results Oriented Web


     Video SEO Tips




                       @giovanni
40
Results Oriented Web


                      Video SEO Tips
     Video SEO Ranking Factors

                                 -Title
                       -Description
                                 -Tags
                                  -Views
                             -Ratings
                     -Playlist Additions
                  -Inbound Links
                 -Relevance of content
           -Flagging/Favorites
               -Shares/Embeds
                           -Onsite Links
                        -Comments
                          -Age of VIdeo
                        -Channel Views
                            -Subscribers
                                                 @giovanni
41
Results Oriented Web


     Video SEO Tools




                       @giovanni
42
Results Oriented Web


                         Video SEO TOS
       tube toolbox - don’t use tools to cheat!

       use technology to work more efficiently

                         YouTube TOS Section 4.G:
     "You agree not to use or launch any automated
       system, including without limitation, "robots,"
     "spiders," or "offline readers," that accesses the
       Website in a manner that sends more request
       messages to the YouTube™ servers in a given
        period of time than a human can reasonably
               produce in the same period by using a
                  conventional on-line web browser."




                                                                @giovanni
43
Questions?        Results Oriented Web

     Thank You




     Questions?


                        @giovanni
44
Upcoming Talks                                    Results Oriented Web
     08.25 Social Media As The Photographer’s Game Changer
     (PhotoAct 2012) Santa Barbara, CA

     09.07/08 Results Oriented Social Media Summit (Drupal
     Days Dallas) Garland, TX

     09.11 YouTube and Online Video Basics for Tech Startups (Gravity
     Center) Plano, TX

     09.19 Facebook Advertising Basics (ROSMB) Dallas, Texas

     more dates at http://LiveLoudTX.tumblr.com




                                                         @giovanni
45
Thank You                                Results Oriented Web

     Download this presentation!              Sign Up For The
     http://LiveLoudTexas.com/preso           Search &
                                              Social Media
     Giovanni Gallucci                        Strategies Newsletter
     giovanni@LiveLoudTexas.com
     469.682.6978
     http://LiveLoudTexas.com

     google+: http://LiveLoudTexas.com/plus
     facebook: http://www.facebook.com/LiveLoudTexas
     tumblr: http://LiveLoudTX.tumblr.com
     twitter: http://twitter.com/giovanni
     youtube: http://youtube.com/LiveLoudTX

                                                @giovanni
46

More Related Content

More from Digital Strategist

Intermediate Social Media for Musicians 301
Intermediate Social Media for Musicians 301Intermediate Social Media for Musicians 301
Intermediate Social Media for Musicians 301Digital Strategist
 
Social Media for Musicians 101
Social Media for Musicians 101Social Media for Musicians 101
Social Media for Musicians 101Digital Strategist
 
Selling Social Media - Social Media Breakfast
Selling Social Media - Social Media BreakfastSelling Social Media - Social Media Breakfast
Selling Social Media - Social Media BreakfastDigital Strategist
 
Social Media, Press Relations, & Brand Management
Social Media, Press Relations, & Brand ManagementSocial Media, Press Relations, & Brand Management
Social Media, Press Relations, & Brand ManagementDigital Strategist
 
Pubcon 2012.10.16 - Multimedia SEO
Pubcon 2012.10.16 - Multimedia SEOPubcon 2012.10.16 - Multimedia SEO
Pubcon 2012.10.16 - Multimedia SEODigital Strategist
 
It's All About Social Media - Fort Worth Initiative
It's All About Social Media - Fort Worth InitiativeIt's All About Social Media - Fort Worth Initiative
It's All About Social Media - Fort Worth InitiativeDigital Strategist
 
Facebook Tips, Tricks, & Hacks for Tech Start-Ups
Facebook Tips, Tricks, & Hacks for Tech Start-UpsFacebook Tips, Tricks, & Hacks for Tech Start-Ups
Facebook Tips, Tricks, & Hacks for Tech Start-UpsDigital Strategist
 
SWEET TWEETS: SOCIAL MUSIC CHANGES THE INDIE GAME
SWEET TWEETS: SOCIAL MUSIC CHANGES THE INDIE GAMESWEET TWEETS: SOCIAL MUSIC CHANGES THE INDIE GAME
SWEET TWEETS: SOCIAL MUSIC CHANGES THE INDIE GAMEDigital Strategist
 
Mastering VIdeo Marketing - Explore DFW
Mastering VIdeo Marketing - Explore DFWMastering VIdeo Marketing - Explore DFW
Mastering VIdeo Marketing - Explore DFWDigital Strategist
 

More from Digital Strategist (10)

Intermediate Social Media for Musicians 301
Intermediate Social Media for Musicians 301Intermediate Social Media for Musicians 301
Intermediate Social Media for Musicians 301
 
Social Media for Musicians 101
Social Media for Musicians 101Social Media for Musicians 101
Social Media for Musicians 101
 
Selling Social Media - Social Media Breakfast
Selling Social Media - Social Media BreakfastSelling Social Media - Social Media Breakfast
Selling Social Media - Social Media Breakfast
 
Social Media, Press Relations, & Brand Management
Social Media, Press Relations, & Brand ManagementSocial Media, Press Relations, & Brand Management
Social Media, Press Relations, & Brand Management
 
Pubcon 2012.10.16 - Multimedia SEO
Pubcon 2012.10.16 - Multimedia SEOPubcon 2012.10.16 - Multimedia SEO
Pubcon 2012.10.16 - Multimedia SEO
 
It's All About Social Media - Fort Worth Initiative
It's All About Social Media - Fort Worth InitiativeIt's All About Social Media - Fort Worth Initiative
It's All About Social Media - Fort Worth Initiative
 
Facebook Tips, Tricks, & Hacks for Tech Start-Ups
Facebook Tips, Tricks, & Hacks for Tech Start-UpsFacebook Tips, Tricks, & Hacks for Tech Start-Ups
Facebook Tips, Tricks, & Hacks for Tech Start-Ups
 
Selling Social Media
Selling Social MediaSelling Social Media
Selling Social Media
 
SWEET TWEETS: SOCIAL MUSIC CHANGES THE INDIE GAME
SWEET TWEETS: SOCIAL MUSIC CHANGES THE INDIE GAMESWEET TWEETS: SOCIAL MUSIC CHANGES THE INDIE GAME
SWEET TWEETS: SOCIAL MUSIC CHANGES THE INDIE GAME
 
Mastering VIdeo Marketing - Explore DFW
Mastering VIdeo Marketing - Explore DFWMastering VIdeo Marketing - Explore DFW
Mastering VIdeo Marketing - Explore DFW
 

Recently uploaded

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home  WORKWEEK-PLAN.docxDEPED Work From Home  WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxRodelinaLaud
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 

Recently uploaded (20)

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home  WORKWEEK-PLAN.docxDEPED Work From Home  WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docx
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 

YouTube Basics for Business

  • 1. Results Oriented Web Results Oriented Online Video YouTube Basics For Business August 15, 2012 Web @giovanni 1
  • 2. Results Oriented Web Thank You! @giovanni 2
  • 3. Results Oriented Web What are we dealing with here? 1 3 2 @giovanni
  • 4. Results Oriented Web Do you have a plan? @giovanni 4
  • 5. Results Oriented Web Photos/Video My Weapons Of Choice @giovanni 5
  • 6. Results Oriented Web Equipment Canon 5D @giovanni 6
  • 7. Results Oriented Web @giovanni 7
  • 8. Results Oriented Web EQUIPMENT Canon 5D Canon 7D @giovanni 8
  • 9. Results Oriented Web @giovanni 9
  • 10. Results Oriented Web EQUIPMENT Canon 5D Canon 7D Canon T2i (T3i) Canon G12 GoPro HD iPhone @giovanni 10
  • 11. Results Oriented Web Tools Of The Trade Facebook Flickr Foursquare Google+ Tumblr Twitter Wordpress YouTube @giovanni 11
  • 12. Results Oriented Web Tools Of The Trade Google Analytics Raven Tools TubeToolbox TweetAdder YouTube Insight @giovanni 12
  • 13. Results Oriented Web BEFORE @giovanni 13
  • 14. Results Oriented Web BEFORE @giovanni 14
  • 15. Results Oriented Web BEFORE @giovanni 15
  • 16. Results Oriented Web Plan, plan, and plan some more. BEFORE Site review, scheduling, shot list, backup equipment, batteries, know where your exits are, know alternate entrances... @giovanni 16
  • 17. Results Oriented Web Plan, plan, and plan some more. BEFORE Who, What, Where, When, Why? @giovanni 17
  • 18. Results Oriented Web BEFORE Use those contacts! @giovanni 18
  • 19. Results Oriented Web BEFORE Media badge - the key to the city...almost @giovanni 19
  • 20. Results Oriented Web BEFORE Walk TALL but leave a small footprint @giovanni 20
  • 21. Results Oriented Web BEFORE Don’t describe yourself as anything other than a professional videographer/filmmaker if you want to be taken seriously. @giovanni 21
  • 22. Results Oriented Web BEFORE Know your rights. Know the law/know the TOS on sites you’re working on. @giovanni 22
  • 23. Results Oriented Web 23 DURING @giovanni
  • 24. Results Oriented Web DURING First order of business: get the shots you need. @giovanni 24
  • 25. Results Oriented Web DURING Know your rights. Don’t be unnecessarily confrontational, but don’t be a doormat either. Private security are NOT the police. Have them call the police if you can’t come to agreement and they attempt to detain you. NEVER give anyone your camera. NEVER give anyone your video. But give the police “the disk from your camera” if they ask - Use The Cloud or your pocket. @giovanni 25
  • 26. DURING Results Oriented Web Be patient. Be nice. Be respectful. Be invisible. @giovanni 26
  • 27. Results Oriented Web Be creative. Duh, really? Really. DURING Find the angles that no-one else would. If you want your photography to stand out, you must get shots no-one else is getting. @giovanni 27
  • 28. Results Oriented Web DURING Be present. Be alert. @giovanni 28
  • 29. Results Oriented Web DURING Be present. Be alert. @giovanni 29
  • 30. Results Oriented Web DURING Shoot everything. Shoot until you get kicked out, run out of disk space, or they close the place down. @giovanni 30
  • 31. Results Oriented Web DURING Remember I said the get the shots you NEED first? Once you have gotten those AND backed up those photos? Sneak around. @giovanni Shoot to get kicked out. 31
  • 32. Results Oriented Web TOP TIPS BASICS: Rule of thirds. Balancing elements in the shot. Leading lines. Symmetry. Background. Framing. @giovanni 32
  • 33. Results Oriented Web TOP TIPS People love the fisheye. CREATIVE LIGHT: Using extreme ends of Over exposure. zoom lenses. Under exposure. Aperture for dummies. Flash rings. Customize the buttons on your camera. Natural lens flare. Zoom with your feet. Light hacking. @giovanni 33
  • 34. Results Oriented Web TOP TIPS OTHER STUFF: Dress the part. Change Eye.fi - cards ROCK. of clothes available. Compose the video in the Keep business cards ON camera. (?) you. Keep a step ladder in your car. Monopods & tripods are Knee pads. Band-Aids. Igloo. Paper your friends. towels. @giovanni 34
  • 35. Results Oriented Web Video SEO Let’s look at some videos. @giovanni 35
  • 36. Results Oriented Web Video SEO Tips @giovanni 36
  • 37. Results Oriented Web Video SEO Tips @giovanni 37
  • 38. Results Oriented Web Video SEO Tips @giovanni 38
  • 39. Results Oriented Web Video SEO Tips @giovanni 39
  • 40. Results Oriented Web Video SEO Tips @giovanni 40
  • 41. Results Oriented Web Video SEO Tips Video SEO Ranking Factors -Title -Description -Tags -Views -Ratings -Playlist Additions -Inbound Links -Relevance of content -Flagging/Favorites -Shares/Embeds -Onsite Links -Comments -Age of VIdeo -Channel Views -Subscribers @giovanni 41
  • 42. Results Oriented Web Video SEO Tools @giovanni 42
  • 43. Results Oriented Web Video SEO TOS tube toolbox - don’t use tools to cheat! use technology to work more efficiently YouTube TOS Section 4.G: "You agree not to use or launch any automated system, including without limitation, "robots," "spiders," or "offline readers," that accesses the Website in a manner that sends more request messages to the YouTube™ servers in a given period of time than a human can reasonably produce in the same period by using a conventional on-line web browser." @giovanni 43
  • 44. Questions? Results Oriented Web Thank You Questions? @giovanni 44
  • 45. Upcoming Talks Results Oriented Web 08.25 Social Media As The Photographer’s Game Changer (PhotoAct 2012) Santa Barbara, CA 09.07/08 Results Oriented Social Media Summit (Drupal Days Dallas) Garland, TX 09.11 YouTube and Online Video Basics for Tech Startups (Gravity Center) Plano, TX 09.19 Facebook Advertising Basics (ROSMB) Dallas, Texas more dates at http://LiveLoudTX.tumblr.com @giovanni 45
  • 46. Thank You Results Oriented Web Download this presentation! Sign Up For The http://LiveLoudTexas.com/preso Search & Social Media Giovanni Gallucci Strategies Newsletter giovanni@LiveLoudTexas.com 469.682.6978 http://LiveLoudTexas.com google+: http://LiveLoudTexas.com/plus facebook: http://www.facebook.com/LiveLoudTexas tumblr: http://LiveLoudTX.tumblr.com twitter: http://twitter.com/giovanni youtube: http://youtube.com/LiveLoudTX @giovanni 46