Italian Design selected by VDW in Berlin 22 - 30 May 2015 catalog

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This year in Berlin, the institutional
circuit DESIGN WEEK network
presents an exhibition that brings
together products of fashion,
interior, industrial design with the
aim to inform the German public
about the Italian creativity and
quality.
Scope of this exhibition is to
create a business network among
designers, enterprises, retailers and
the German public.
The exhibited works have been
selected for the high quality of
working processes to show the
relationship between innovation and
tradition.
The exhibition points out the
talent and creative potential of
small Italian creators, enterprises,
ITALIAN DESIGN
selected by Venice Design Week
How can design REvive tradition?
Traditional production systems and innovative design
artisans and designers coming
from industrial, fashion and product
design.
In Italy there are many high quality
and innovative creative design
companies, dispersed throughout
the country; when it comes to micro
enterprises, artisans and designers
with difficulty manage to enter the
international market.
In order to facilitate their integration,
DESIGN WEEK network has
started a network of relationships
within the international design
weeks, featuring events aimed
at enhancing “Good Design” ,
performing exhibitions in design
centers and other strategic meeting
points, located in high-frequency
and shopping areas.

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DESIGN WEEK network organisiert
in Zusammenarbeit mit Venice
Design Week, stilwerk und der
design akademie berlin eine
Design-Ausstellung mit innovativen
Design-Produkten aus Italien. Die
Ausstellung findet vom 22. bis 30.
Mai im Foyer des Stilwerks in Berlin
statt. Sie ist die erste von einer
Reihe von Veranstaltungen, die
das Ziel haben, ein Netzwerk aus
Designern, Firmen, Einzelhändlern
und Benutzern zu knüpfen.
In Italien gibt es über das gesamte
Territorium verteilt viele kreative
Unternehmen, die auf hohem
gestalterischen und qualitativen
Niveau arbeiten und sehr innovativ
sind; es sind Kleinunternehmen,
Handwerker und Designer, die
sich jedoch nur mit großen
Schwierigkeiten auf internationalen
Märkten positionieren können.
Mit dem Ziel, die Arbeit dieser
Protagonisten zu erleichtern
und ihr Potential zu fördern, hat
das DESIGN WEEK network
ein Beziehungsgeflecht aus
internationalen „Design Weeks“
gebildet und eine Serie von
Aktivitäten und Veranstaltungen
initiert um das “Gute Design” in
Ausstellungen in Design-Zentren
oder anderen strategischen Orten
mit hoher Publikumsfrequenz zu
propagieren.
Dieses Jahr hat der institutionelle
Kreis des DESIGN WEEK network
eine Ausstellung in Berlin
organisiert, die Produkte aus
Mode-, Interior- und Industrial-
Design zusammenbringt, und der
deutschen Öffentlichkeit Kreativität
und Qualität dieser hierzulande
noch recht wenig bekannten
Realitäten vorzustellen.
ITALIAN DESIGN
ausgewählt von Venice Design Week
Wie kann Tradition mit Hilfe von Design wiederentdeckt werden?
Traditionelle Produktions-Systeme und innovatives Design

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Open Source Workshop
OSW is a networked office based in
Milan (Italy) and New Orleans (USA).
The founding partners
operate through an expanded
platform that combines design
practice, research, and teaching as
the core of their interdisciplinary
experimentations. The office
operates as a permanent workshop
looking at architecture and design
as an inclusive practice. The three
founding partners are: Marcella
Del Signore (Architect), Giuseppe
Morando (Architect) and Elena Del
Signore (Designer).
designer: opensourceworkshop.net
manufacturer: AMR amrrecchia.it
It is a diffuse furniture system that
generates a continuous interior
space by adapting simultaneously
to any vertical and horizontal sur-
face while defining an immersive
spatial atmosphere. Its form recalls
a natural system that emerges
from the structure beneath. It is
adaptable to both residential and
commercial spaces.
HELIX

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Eduardo Otero Rodriguez
is a designer who uses a
humankind approach for
developing his projects.
His goal is to create unique
design products that involve
aesthetic, ergonomics and
sustainability at an emotional
level.
In the last 3 years he has been
working in Packaging,
Industrial
and Strategic design and has
the opportunity to develop
projects
for brands like: Colgate
Palmolive, Ratiopharm, Müller,
Barilla, Novacart, BMW, Mini,
Volkswagen, Skross, CWS-
Bocco, DMI and Dometic.
Connex
it’s a universal desk system that’s endlessly adaptable and
customizable.
Connex is a solid desk with a simple, minimalist shape.
Its design adapts to various office and home styles. Connex is an
ideal workstation for the office and home dimension. A functional
desk ideal for everyday applications.
designer: Eduardo Otero Rodriguez
facebook.com/ideduardor
manufacturer:
CFM centrofiniturametalli.it
dalpiandesign.com

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Vitruvio Design
has been founded by a group of
interior designers,
taking care of culture and tradition
in the use of innovative materials.
Their experience in artisan
workshops has allowed the
development of several prototypes
and products.
In the last few years Vitruvio has
developed a new business
focused on self-production design.
Each product has its own story. Its
design is the combination of the
Italian artisans tradition and refined
materials.
Vitruvio is based both in Venice and
in Potenza, Basilicata.
designer: vitruviodesign.it

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designers: Burhenne + Donndorf
manufacturer: ercolemoretti.it
Matthias Burhenne
collaborates with international
studios in Stuttgart, London, Milan,
Shanghai. He has lectured design
and technology in Milan, Turin,
Venice and Bolzano. With his
company ISOLUZIONI he operates
in the kitchen and interior and
product design.
Karen Donndorf
is a designer living in Berlin. In 1991
she graduated in Industrial Design
in Stuttgart. She collaborates with
design studios in Hanover and
Hamburg. From 2004 to 2008 she
has been engaged in designtranfer
at the University of the Arts Berlin.
Since 1997 she owns a design
studio in Cologne, and from 2002
in Berlin too.
it is an intimate light for table, side board or the floor. “oblò” is the Italian
expression for “bull´s eye” of a ship. Like looking through a bull’s eye, the
light object invites into the “world of its glass dome”, “oblò” is handmade
with murrine.
oblò

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Habits
was founded in 2004 by
Innocenzo Rifino and Diego Rossi,
following a few years’ independent
professional experience: Japan,
robotics, lighting, interaction
design. The latest example of
this design is Digital Habits,
enterprise program for the Open
Source Design. Award-winning
products: the honorable mention
at Compasso d’Oro 2004 for
the suspension lamp Zeno; four
Design Plus (Zeno 2002 pendant
lamp, lamp suspension Supergiù
2006, E04 pendant lamp 2008,,
notebook for notes Quattrogiga,
2012, two Red Dot (E04 pendant
lamp 2008, keypad intercom
outdoor SENSE 316 2013,
bluetooth speaker P.A.C.O. 2014,
home gestural control keyboard
ONE 2014). The studio holds
two patents of invention and one
patent of use.
An original mixture of yesteryear’s languages and modern technologies:
the antiquity of women’s handiwork and the modernity of laser techniques
blend to perfection in this pair of stainless steel coffee tables with crochet
work. Aristocratic richness and lustre in pure, streamlined shapes.
Merlot
designer: habits.it
manufacturer: letterag.it
AmarCORD
It is a surprising coat-rack: rock-climbing ropes take on life and, defying
the law of gravity, become a place on which to hang jackets, scarves and
coats. It is available an “easy” version with black or white rods. The solid,
gleaming black stone base is a contrast to the elusive dynamism of the
scaling ropes.

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The most famous scene of “Romeo and Juliet” and “Waiting for Godot”
becomes the setting to turn stage designer and create atmospheres and
play of lights and colours.
Theatrical quotations for these atmosphere lights that re-create a small
stage on which you can turn on or off the lights. The scene can turn right
and left. The basement shows the backstage disorder.
Led light on request.
Portable Drama
designer: habits.it

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designer: Fabio Guaricci
“Home pets”
Who does not wish the sweet company of a pet? Bow-wow and Miao
-wow are two perfect friends of man: they do not foul, they do not eat the
carpets, they do not scratch. But they keep magazines and books in their
fluorescent folds of their acrylic coat.
Fabio Guaricci
1981, Acquaviva delle Fonti (BA).
Graduated from the design faculty
of the Milan Polytechnic in 2008.
After having spent a year at the
Industrial design Department of
NTNU in Trondheim, Norway, he
has worked together with Stefano
Giovannoni and Luca Fois.
An enthusiasm for manufacturing
technologies and materials,
combined with a ludic approach
to design, has almost naturally led
him to design the first collection
of wooden toys for Milaniwood, a
cooperation that commenced in
2005 and that is still ongoing.
Appreciative of issues associated
with sustainability, he works as a
freelance, also on manufacturing
systems, specializing in branding,
communication and exhibition
design.
BAU and MIAO

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The spaces for storing books in Bookshape look like the casts of an
unpredictable bookcase, shapes in which to put the most precious books,
to help them … stand out. A culture sculpture.
Bookshape is a wide range of bookcases, made in metal or metal/wood
new version, Big and Slim free standing version and also as a wall module.
Davide Radaelli
1977, Milan.
“A project of mine should say
something and do so as simply
as possible”.
Davide Radaelli, was born
in Milan, where he lives and
works. After graduating in
Industrial Design from the
Milan Polytechnic in 2002,
Davide Radaelli has specialized
in industrial design, interior
architecture, retail & exhibition
design, graphic design and
set designs for movies and
advertising productions.
Also active in the field of music,
he works as sound designer and
composer for videos, multimedia
productions and installations.
Various works by him have
been shown in international
exhibitions and published by the
international press.
He currently dedicates himself to
the subject at the Design Faculty
of the Milan Polytechnic, and is
a visiting lecturer at other design
schools.
designer: Davide Radaelli
Bookshape

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SLAQ design studio
is the result of the cooperation of
the designers Stefano Lisa and
Alberto Quazzo. Their common
desire to create a unique and
flexible design, adaptable to all
needs, ranges from interior design,
contracts and product design.
SLAQ studio distinguishes for the
simplicity, beauty and functionality
of the products.
designer: slaqdesign.com
manufacturer: legnamipriola.com
It is a combination of seat and table made of iron and solid oak. They are
double use and you can turn them into tables or seats. Their height and shape
are variable.
All furniture can be customized by Priola furnishings using different types of
woods and colours. They are an exclusive handcrafted production.
Solitario

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A shrug which can be used as a scarf and a belt - it is made with
a fabric screen-printed with photochromic and thermochromics
dyes - the pattern responds to the surrounding environment
(sunlight and temperature) and changes accordingly.
Annalisa Simonella
allenomis has been conceived by Annalisa
Simonella, an Italian designer living in
Scotland. Her background is in architectural
engineering and she has applied her
knowledge in materials and thermal comfort
to create multifunctional and technological
fashion which is also stylish and sustainable.
Her first collection including transformable
and modular pieces has been featured in ‘A
Practical Guide for Sustainable Fashion’ by
Alison Gwilt, a textbook for fashion students
and professionals.
allenomis is a brand and design studio set up
in 2012. The luxury womenswear garments
designed by allenomis are responsive and
responsible. Responsive because they are
designed to respond to the climate and the
immediate context, allowing the wearer
to respond to the increasing complexity
of living in an urban environment and the
variety of activities we face in our daily lives.
Responsible because they are designed to be
durable and timeless: not only the materials
are sourced following ethical principles
and their production is kept local but each
garment is meant to be used and cherished
for a long time thanks to the high quality
materials, superior tailoring and the no-
season approach.
designer: Annalisa Simonella
manufacturer: allenomis.com
hansha pattern

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designer: chiarapizzinato.it
fabrics: luigi-bevilacqua.com
Chiara Pizzinato
The Chiara Pizzinato Atelier
results from the personal history
and life experiences of its owner,
Chiara. From her mother, a
seamstress, she has derived the
fondness for fabrics, whereas
from her passion and love for
botany and the green world
(degree in Natural Sciences at the
University of Padua and Master
Degree in Environmental Sciences
at the Fondation Universitaire
Luxembourgeoise in Belgium)
she draws the inspiration for the
garments and accessories she
makes.
These steps and her job at an
environmental engineering
company are the benchmarks on
her path towards the opening of
the Atelier, as well as her decision
to attend a course on patchwork,
which led her to the rediscovery of
the world of fabrics, which she had
always been surrounded by, and to
the choice of going her own way,
thus starting her own first activity
in the early 2000s.
Bevilacqua Pizzinato’s Showroom
Bevilacqua Pizzinato’s headquarters are in Venice, Santa
Croce, 1320. Here you can both find clothes, accessories
and bags, and see how the fabrics they are made of
are produced. The showroom is located in the same
palace as the Tessiture Bevilacqua, one of the oldest
weaving factories in Venice.It is so that when visiting
the Tessitura, you will see how weavers work on 18th-
century handlooms, which the Tessitura still uses,
following ancient methods. You will therefore understand
why Bevilacqua Pizzinato’s creations are unique and
precious.

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designer: Michele Mamprin
Michele Mamprin
1988, Conegliano Treviso.
“Life is a great work of art in which
love is the heart of everything”.
He attended the Faculty of
Industrial Product Design at the
Milan Politecnic.
He took part in group and solo
exhibitions in Italy and abroad
during the main design week.
Collaborates with Sovrappensiero
Design Studio.
Over the years, he developed a great
interest in interior architecture,
design, graphics and art.
It is a ceramic and wood piggy bank
thought for a couple. An object
that helps to save while having fun
creating a duel between two people.
Decide for what to duel, write it,
start saving and once done start
over again. An object simple and
intuitive to use, with a refinement of
materials and finishes that enhance
the craftsmanship and the made in
Italy. In life everything is a challenge,
even saving!
Versus

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designer: Matteo Ugolini
manufacturer: ecotono.it
Matteo Ugolini
ecotono
Oikos + Tonos
from the Greek: house & tension
Ecotono a transition area between
two environments. It is where two
communities meet and integrate.
Ecotono is a continue tension
towards change and progess.
We believe it isn’t only creativity but
mainly knowing and understanding
which needs to be satisfied.
Creating, re-inventing, improving,
simplifying and going beyond
original function of each item.
Sherwood coffee table is the exemplification of Ecotono’s idea of design,
in fact in just one item Sherwood integrates lighting, smart furniture and
speaker.
It is perfect for domestic situation, for the bedroom or for the living room,
but also for the hotel’s halls and even for the hotel’s rooms.
Sherwood coffee table

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Wood-Skin
Wood-Skin S.r.l. was established in
2013 in Milan by a talented team
of individuals working together
to use traditional techniques in
innovative ways, incorporating
technology to achieve new
possibilities in building and design.
Wood-Skin® is a process and
a product, thought to challenge
the conventional approach to
wood and other flat materials, to
transform defined structure to new,
creative possibilities. Wood-Skin®
is stronger and more versatile
than independent materials.
The innovative digital fabrication
process takes life thanks to the
interaction between a textile core,
wood and a special company
software.
designer: wood-skin.com
manufacturer: BIESSE
Programmable table
Through a collaboration between MIT’s Self-Assembly Lab and Wood-
Skin S.r.l. a revolutionary type of furniture has been designed. The
Programmable Table brings into the game an entirely new category of
furniture that actively transforms itself, from shipping to full-functionality.
The Programmable Table is a new vision for the future of smart and self-
transforming household products.
This prototype, unveiled at the 2015 Fuori Salone del Mobile in Milan
in collaboration with BIESSE, demonstrates the first highly-active and
reconfigurable furniture that mediates between various conditions:
shipping, storage and a variety of uses. Via a number of transformations
through the use of the Wood-Skin® process, this table takes advantage of
an embedded pre-stressed textile to turn into precise ways. Once in-place,
the furniture may be reconfigured into other shapes or flattened again for
storage and moving.
Wood-Skin s.r.l. semplificata
sede legale: Corso Genova 26 - 20123 Milano
Iscritta al registro delle imprese di Milano con C.F./P.IVA 08311500964
www.wood-skin.com - info@wood-skin.com - wood-skin@legalmail.it
Technical sponsor: BIESSE S.p.a
Through a collaboration between MIT’s Self-Assembly Lab and Wood-Skin S.r.l. a revolutiona
of furniture has been designed. The Programmable Table brings into the game an entire
category of furniture that actively transforms itself, from shipping to full-functionality.
This prototype, unveiled at the 2015 Fuori Salone del Mobile in Milan in collaboration with B
demonstrates the first highly-active and reconfigurable furniture that mediates between
conditions: shipping, storage and a variety of uses. Via a number of transformations through the
the Wood-Skin®
process, this table takes advantage of an embedded pre-stressed textile to t
precise ways. Once in-place, the furniture may be reconfigured into other shapes or flattened a
storage and moving.
By minimizing the volume during shipping, the flat-packed Programmable product is ex
efficient and economical for distribution. Furthermore, this product eliminates the need for hu
machine assembly of complex parts and can simply be removed from the package, allowin
dynamically jump into shape. The Programmable Table is a new vision for the future of smart a
transforming household products.

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STUDIO GUSCETTI
Since the beginning of the 50’s
the team Guscetti have been
developing and building
landscape, urban and architectural
projects, infrastructures, interior
and pure design planning. In
1999 the brothers Giovanni and
Francesca Guscetti,who were
both architects and graduated
at the ETH in Zurich, took over
the founders engineer Alberto
Guscetti and architect Aldo
Guscetti. Their research is leaning
towards a real, determined, long-
lasting and shared architecture,
able to interact with the land and
to overcome the condition of
unique object.
designer: guscetti.ch
manufacturer: fioronidesign.it
It is a functional sculpture, a folding ladder with tapered solid walnut pillars
and natural steel pins.
Element taken from the alpine tradition, re-designed for manifold
applications in the contemporary home: towelrack, clothes hanger, a useful
folding ladder or just a simple decorative element.
Rascana

21
ACT_ROMEGIALLI
The architects team composed by Gianmatteo
Romegialli, Angela Maria Romegialli, Erika
Gaggia, deals directly with architecture, urban
design , interior and pure design. The cultural
value of making architecture, the sense and
atmosphere of a place, its history: these are the
elements behind the team’s studies.
The research of the essential and deep
characteristics of a site, interpreted and made
contemporary to enhance and revitalize the
history, identity and culture of an area.
It is a table with walnut or chestnut solid wood top, crafted by assembling
five boards, asymmetrically cut, which determine a particular geometrical
interlocking design. The structure consists of two simple parts made of steel
sections in different colors. Available in three different sizes, it is a fine table
with great aesthetic impact, which brings elegance into any home.
designer: actromegialli.it
La punt

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It is a large low table with top of solid walnut or chestnut. Its specially-
tapered plan gives formal lightness. Asymmetrically but well-balanced
egg-shaped, it becomes almost a graphic sign, a great impact on the
domestic architecture. Its shape, the special machining of the top and the
solid walnut or chestnut wood make it especially charming.
Soglio
designer: actromegialli.it

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Cicli Brianza ft RV proposes a bike and a bike configurator that allows
the creation of a completely customized bike, according to your driv-
ing style and design, to be delivered directly at your home.
exhibition partner: Artigiani del marmo
designer:
Davide Rossi and Nicola Viganò
manufacturer: ciclibrianza.it
Make Your Bike!CICLI BRIANZA ft RV
The project Cicli Brianza was born
from the idea of Davide Rossi
and Nicola Viganò, two young
businessmen of Brianza, who,
thanks to the experience of many
years in online sales concerning
motorbike’s accessories and spare
parts, decide to invest more in their
real PASSION , the bicycle.

24
Bertotti designer
Born in 1953 in Venice, Ilario Bertotti
attended the Venice Art Institute.
Soon he started his activity of illus-
trator and graphic designer, found-
ing advertising agencies as Virtual
Design, Sintesi and Imago.
In the latest years he has worked on
planning and setting up of exhibi-
tions, exhibit booths, retail corners
and displays with his studio Bertotti
Design.
designer: Ilario Bertotti
manufacturer: AMR amrrecchia.it
It is a linear and solid shaped chair, where you can sit and say: let’s
enjoy some relax!
It’s incredibly lightweight because it’s made of polystyrene, but it’s
also highly resistant due to the very special resin finish.
migodo

25
Since 1980 CFM deals of finishing materials from metals to
composites with different techniques for various sectors. Since
1999, CFM makes products designed for architects and designers.
CFM transfers this know-how into objects of craftmanship that give
material effects not obtainable with industrial production processs.
designer: Michele Salvato
manufacturer: centrofiniturametalli.it
Metal works

26
designakademie berlin
SRH Hochschule für Kommunikation und Design
Farben: Pantone Rubin Red, Grau 0/0/0/50
Fonts: Akzidenz Grotest BE Bold, Akzidenz Grotest BE Regular (Berthold OTF)
Design Impacts: Enhancing Regeneration and Renewal
Traditional production systems and innovative design
For the first time this year in Berlin, the newly founded Design Week
Network has organized an exclusively selected Italian design exhibition in
cooperation with the Venice Design Week, the stilwerk Berlin and the
design akademie berlin.
On 26th
May, at 5 pm at the design akademie berlin will be held the
conference: Design Impacts: Enhancing Regeneration and Renewal.
During the conference the Venice Design Week founder Lisa Balasso, the
United Everything Studio, producer of the “Selected Design Exhibition”
(Graz Design Monat), Professor Monica Calcagno of Ca’ Foscari University
Venice and the Direction of the design akademie berlin Prof. Dr. Dörte
Schultze-Seehof will discuss on the above mentioned theme.

27
Farben: Pantone Rubin Red, Grau 0/0/0/50
Fonts: Akzidenz Grotest BE Bold, Akzidenz Grotest BE Regular (Berthold OTF)
Wenn die Gestaltung die Tradition verstärkt, regeneriert und erneuert
Traditionelle Produktionssysteme und innovatives Design
Das neu gegründete Design Week Network hat in diesem Jahr erstmalig in
Zusammenarbeit mit der Venice Design Week, dem stilwerk Berlin und der
design akademie berlin eine Ausstellung mit exklusiv ausgewählten italian
Design Produkten in Berlin organisiert.
Am 26. Mai um 17 Uhr, in der design akademie berlin im Rahmen der
oben genannten Initiative, wird eine Konferenz über das gleiche Thema
stattfinden.
Teilnehmer der Konferenz:
die Venice Design Week Gründerin Lisa Balasso, das United Everything
Studio, Veranstalter der “Selected Design Exhibition” (Graz Design Monat),
Monica Calcagno Professorin von der Ca’ Foscari Universität Venedig und
die Rektorin der design akademie berlin Prof. Dr. Dörte Schultze-Seehof.

We would like to thank
Boris Bullwinkel, Cecilia
Bertolissi, Claudio
Paggiarin, Diego Castellaro,
Dörte Schultze-Seehof,
Federico Fracasso,
Francesco Da Rin De
Lorenzo, Maggie Siner,
Manelli Hosseini, Michele
Salvato, Monica Calcagno,
Mouna Nasta, Jobst
Eversman, Patricia Enge,
Taddeo Zuccheri, Valeria
Pagani, VITRARIA, Ulrike
Schmälter.
05/2015 Venezia Italy
graphic design33.it
edited by
arch. Lisa Balasso
concept:
DESIGN WEEK network
in cooperation with
Venice Design Week
and vogliadarte.it
exhibition:
Berlin 22 - 30 May 2015
Venice 3 - 11 October 2015
Moscow 13 - 18 October 2015
Paris January 2016
press office:
agency Bullwinkel
exhibition architects
arch. Emilia Perego
darinperego.com
partner:
design akademie berlin
Ca’ Foscari / Design Management
technical partners:
Michela Codutti
isoluzioni.com
D33 sas and design33.eu
AMR amrrecchia.it
CFM centrofiniturametalli.it
Dalpiandesign.it
Trendeventi

DESIGN
WEEK
network

Italian Design selected by VDW in Berlin 22 - 30 May 2015 catalog

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