8. 8
Quick tip:
Don’t be afraid to use 3rd party research
at the top of funnel, 70% of best-in-
class companies use 3rd party research
in their content mix.*
Feed the funnel:
You need a steady supply of data for the top of the
funnel. Use a “best customer profile” – what do they
have in common? Harte Hanks data integrates
seamlessly with the leading CRMS and MAPs.
Quick fact:
Best-in-class companies are over 3x more likely to
segment on installed technology.*
*Aberdeen Group
Pro tip:
Set definitions. What is a Marketing Qualified Lead?
Ensure you and the sales team are aligned and agree
with these definitions.
Save time:
Use automation to deliver outbound
programmes of relevant content to
buyers as they progress through the
funnel
For more information on how Harte Hanks can
improve your demand generation, request a call back now!