Wondering what you would need to do to get your home ready to sell? Few of us present our homes for daily life the same way we would present them for sale in the competitive marketplace. Wonder no longer. Take a look at our slide show, and give us a call for a buyer appeal assessments and more insights today!

1. Read this if you are going to
sell your home now or in the future.
If you own a home, that means YOU.
It only takes 3 minutes.

2. Have you ever
thought about
your home’s
Buyer Appeal?

3. Buyer Appeal is:
how attractive your home is
to potential Buyers
& is directly related to its value.

4. Did you know that the
greater your home’s
Buyer Appeal,
the higher its market
value?
Market value is what
someone is willing to
pay for your house.

5. Usually, not all homes are exactly alike.

6. so what it takes to get this house
to 5-Star Buyer Appeal
from what it takes to get this
house to 5-Star Buyer
Appeal.
is very different

7. If you want to maximize
your home’s market
value, give us an hour &
we’ll give you the
SCOOPSCOOP

8. The dictionary defines SCOOPSCOOP as: news, information,
or details, esp. as obtained from experience or an immediate source
The SCOOPSCOOP on your home’s Buyer Appeal is
defined by these five categories:
SSense Appeal
CCurb Appeal
OOrder
OOptimal use of space &
PPolish

9. The SCOOPSCOOP will help us determine your home’s
Buyer Appeal Rating.
Most Competitive
•Highest price
•Shortest Market Time
Least Competitive
•Lowest price
•Longest Market Time
1 2 3 4 5

10. The SCOOPSCOOP is a report
that will identify your home’s Buyer Appeal rating.
Buyer Appeal 5-Star Rating System
S C O O
Pleasant aroma Grass healthy & mowed 1 Neat & no clutter 1 Focal points maximized
Pleasant sound 1 Vegetation present & trimmed Emptied shelves Space maximized
Pleasant & endearing visuals Flowers & potted plants Hidden appliances Shortcomings minimized 1
Comfortable temperature 1 House looks fresh & colors neutral Neutral decorations 1 Utility demonstrated 1
Ample light 1 No debris (hoses, toys, tools, etc.) 1 No obvious repairs or updates needed 1 Optimal amount of furniture 1
Odor free (pets, smoke, cooking) Good views maximized, bad minimized Spacious closets
Unobtrusive pet supplies 1 Patio & outdoor clutter-free 1 Unobstructed doors & doorways 1
No debris No distracting collectibles
Fresh door & trim 1 Modest amount of books on shelves
No moss Minimal family photos & personal items 1
Gutters clean Walls uncluttered, 1 major piece/wall 1
Fences in good condition Organized garage
Plants trimmed & healthy 1
Deck clean, pressure washed
20 15 20 15
Buyer Appeal Score 80
Consider recommendations below
Are you showcasing the usable
space, flow and best features in
all areas of your property?
CURB APPEALSENSE APPEAL OPTIMIZED SPACEORDER
Does your property appeal to all the
senses making buyers feel like this
is a place to call home?
Will the first impression from your
property's exterior beckon buyers to a
pristine and inviting home?
Will buyers see serene open spaces where
they can visualize their personal touches?
0 - 25 Conditions May be Detrimental to a Sale
25 - 50 Below Average Appeal
50 - 75 Average Appeal
75 -100 Above Average Appeal
100+ Fantastic, 5-Star Buyer Appeal!
P
Fresh walls
Fresh floors 1
Fresh & complimentary window treatments
Fresh & complimentary bedding
Fresh & complimentary furniture
Clean, especially kitchen & baths 1
Clean, updated appliances
Carpets clean 1
Indoor plants trimmed & healthy 1
Clean & showcased fireplaces 1
No holes in walls 1
Overall house cleanliness
Light fixtures & bulbs clean & working 1
No paint cracks
10
Does your property look better than new?
POLISH

11. We will suggest improvements and recommend
resources to help you maximize your home’s
Buyer Appeal

12. Or the SCOOP may be that you don’t need to do
anything to your house because it already has maximum
buyer appeal.
…and then you know that when you are ready to sell,
your house is ready too.

13. Remember 5-Star
Buyer Appeal
means you have
maximized the
potential market
value for your
home

14. And why wait until just before you’re ready to sell to
make improvements to your home? Make them now, and
enjoy them for awhile!

15. When you are ready
to sell, your home
will have the most
Buyer Appeal
which means more
money for you.

16. Isn’t it reassuring to know that your largest financial
investment is worth the most money it can be?

17. Plus, when you increase the marketability of your home,
you increase the amount of control you have when it
comes time to sell.
•Your home will stand out &
capture Buyers’ attention.
•You’ll have the advantage over
your competition.
•Shorter market time means less
inconvenience for you.
•Your home will sell at its highest
possible price!

18. So, don’t take a
chance with your
most important
financial investment.

19. Your Buyer Appeal
Assessment is just a phone call or
email away.
Linda 203-912-4440
l@lindaraymondrealestate.com
Wendy 203-767-3444
wm@wendymrealestate.com

20. Frequently Asked Questions
Q. Is a Buyer Appeal Assessment a Comparative Market Analysis (CMA)?
A. No, a CMA estimates a current sale price for your home. A Buyer Appeal
Assessment tells you what you can do to get the highest possible price.
Q. Are you going to tell me how much my house is worth?
A. We are happy to provide you with a CMA. You have two options: 1) Answer
a few quick questions, and we can do an online CMA and email it to you, or
2) For a more precise market analysis of your property, we are willing to
come and see your home at a time that’s convenient for you. In either
case, there’s no obligation to put your home on the market.
Q. Is a Buyer Appeal Assessment the same as Staging?
A. No. It is a precursor and an assessment. Staging may be one of the
recommendations that result from it.

21. More Frequently Asked Questions
Q. I am not planning on moving this year, why should I care about my home’s
Buyer Appeal?
A. You may move in the future, and this will enable you to be proactive and
prepared. When you make changes and improvements to your home, it’s
always important to consider resale. Who better to give you objective
guidance than experienced and caring Realtors like Wendy and Linda?!
Q. Why do you offer this complimentary service? What is in it for you?
A. The Buyer Appeal Assessment is a unique and complimentary service that we
believe will be helpful to you. It is representative of our sales style to
provide information that will help you make educated decisions that in the
end will maximize your largest investment. We hope that you will
recommend us to your family, colleagues and friends who are ready to make
a move, and when you do decide to put your home on the market, you will
consider working with us too.

22. We look forward to giving you the
SCOOPSCOOP and helping you maximize
your home’s market value!
-Wendy & Linda