Home Staging Changes Buyer Perception. Price Reductions Don’t.
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Price may be kind when selling real estate but the truth is that price reductions don't change buyer perceptions the way that professional home staging does. Rather than taking costly markdowns, work with Home Matters in Indianapolis to get the best value for your investment.
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Home Staging Changes Buyer Perception. Price Reductions Don’t.
- 1. homest agingindianapolis.com http://www.homestagingindianapolis.com/blog/2013/07/13/home-staging-changes-buyer-perception-price-reductions-dont/ Home Staging Indianapolis Blog Home Staging Changes Buyer Perception. Price Reductions Don’t. As a prof essional home stager, one of the most f rustrating experiences is when a seller decides not to stage, but instead takes a price reduction. Price reductions do nothing {positive} to the perception of the home. Home staging on the other hand, can dramatically change the way a buyer perceives a home value. Home staging changes buyer perception Prof essional home staging by Home Matters, LLC can help create a completely dif f erent emotional impact in a home. Of ten homes that are stagnating on the market will sell quickly af ter staging. Homes that will likely sell relatively quickly usually sell f or more af ter prof essional staging. National reports show as much as 10% more. I had 20 showings on this home and only one very low offer. The floor plan was very unique and the feedback was always the same. “Very nice home but the floor plan will not work for our family.” After staging with Home Matters, within 5 days we had a bidding war! The home sold ABOVE LIST PRICE and I looked like a hero to my clients! The furniture and decor was warm and inviting, and made you want to stay. I can’t say enough good things about this company. Thank you Home Matters!” Gaye Bex F.C. Tucker Co. Price reductions don’t convey a positive impact to buyers While there is truth in the f act that a home will sell at the right price, the question really should be, “Is this in the
- 2. best interest of my seller.” If a small investment in home staging can bring high rewards and a return on their investment, then why is a price reduction a good idea. Consider markdowns in any other retail industry. Do mark down items really have a better perception to buyers than f ull price items? Are the buyers who shop clearance racks more picky or less picky than those who shop f ull price when the items hit the f loor? Create a return on investment for your customer, not a clearance product Just as Gaye Bex said in her testimonial, home staging can make you look like a hero to your customer. So are you ready f or another price reduction? How about multiple of f ers instead? Try home staging with Home Matters. July 13th, 2013 by Linda | Posted in Home Staging Education, Home Staging in Indianapolis All photos on this website are design products of Home Matters, LLC. © 2013 HOME MATTERS LLC Linda Barnett, Home Matters Prof essional Home Staging & Decoration-Redesign Service f or occupied and vacant homes including Furniture rental, Proudly serving the Central Indiana areas of Indianapolis, Carmel, Fishers, Zionsville, Avon, Brownsburg, Plainf ield, Noblesville, Westf ield and Greenwood. Indiana's Premier Home Stager.