Business model analysis and benchmarking

1. 2015 - S.C. @ www.nutopya.com
Business Benchmark

2. 2015 - S.C. @ www.nutopya.com
Pre-requist – Business Canvas
The Business Model
need to be established
as a starting point
You need to prepare all
document with the help
of your incubator and
technology transfer
office

3. 2015 - S.C. @ www.nutopya.com
Pre-requist – Lean Canvas
The Lean Advantage
need to be established
as a starting point
You need to prepare all
document with the help
of your incubator and
technology transfer
office

4. 2015 - S.C. @ www.nutopya.com
Pre-requist – Questions ?
We need to know
- Who is doing what ? Roles and responsability + Sharehold ?
- What is the capital structure, tangible / Intangible assets ?
- What is the operating model ?
- Who are the first customers ?
- Who are the competitors / direct indirect
- Who will suffer (stop you) if this product reaches the market
- What is your cash, cash burn, time to survive
You’ll have on paper before consulting day 1
- Business model
- Key performance metrics
- Operating model within the Value Chain

5. 2015 - S.C. @ www.nutopya.com
Environmental analysis
External
Analysis
Environmental
Analysis
Internal
Analysis
ESTEMPLE Porter
5 forces
SWOT
-Threats
-Opportuni es
-Sthrenghs
-Weaknesses
Ressource
Based View
VRIO
Strategic
advantage
We conduct this analysis
using the Strategy
Toolkit with general
frameworks used in
consulting industry

6. 2015 - S.C. @ www.nutopya.com
Metrics and performance
Business metrics and
performance indicators
evaluation
Tzu-Chun Sheng - How to Evaluate the
Performance of the Taiwan Biotech and
Biopharmaceutical Corporations? - International
Business Research; Vol. 8, No. 10; 2015

7. 2015 - S.C. @ www.nutopya.com
Value Chain analysis
Who are your
- customers
- suppliers
What financial
margins from value
creation
- Amount
- Volumes
-Workload
Volery T., Doclo, K., Munton R., Sheaand, J. (2007) Management competencies in the
biotech industry in Switzerland. Paper presented at the 37 th EISB Conference

8. 2015 - S.C. @ www.nutopya.com
Gap Analysis
Balanced Scorecard:
Tangible information for
rational decision
- What works
- What is missing
- What can be
improved

9. 2015 - S.C. @ www.nutopya.com
Bias and misjudment
Objective:
Collect maximum
information to judge
business on rational
criteria avoiding
psychological biases of
academic entrepreneur
- Representativeness
- Hubris and Ego
- Endowment
http://www.entrepreneur.com/article/252499