2. INTRODUCTION
• It all began with the meeting in November 2005 between Franck Riboud, CEO of
Groupe Danone, and Muhammad Yunus, founder of Grameen Bank.
The two men discussed their ideas concerning the development of poor countries.
They then decided to create a joint venture called “Grameen Danone Foods”.
This company took on an original project : to create a yogurt factory in Bangladesh
whose mission was to contribute to local development.
• Grameen Danone Foods is guided by four objectives :
• 1 – To develop a product that has high nutritional value and is affordable for the
poorest individuals :
- “Shokti Doi” yogurt (“that which builds strength” in Bengali) was developed
according to the nutritional needs of Bangladeshi children with the help of
nutritionists from the “GAIN” NGO.
- It is fortified with nutrients (including vitamin A, zinc and iodine) to make up for
the dietary deficiencies of the local populations.
- Shokti Doi is sold for 6 euro cents, a price that studies found to be affordable for
the poorest families.
3. INTRODUCTION
• 2 – To improve the community’s living conditions by
creating jobs that raise the living standard and enhance the
social fabric and the region.
• 3 – To protect the environment and conserve resources
• 4 – To ensure a sustainable activity while seeking
profitability
• To achieve these objectives, Grameen Danone Foods has
adopted a development model that runs counter to that of
large western companies :
• - Grameen Danone Foods’ primary aim is to have a positive
social impact ; its pursuit of profitability is based solely on
criteria such as improving public health, creating
jobs, reducing poverty and protecting the environment.
4. HISTORY
• Founded in 2006
• First plant opened in 2007
• New plant currently in plans
• By 2010 the amount of Shokti sold per day is
about 7200
5. IMPACT
• In 2008 they employed 270 women
• By 2010 they are employing 821 women
• Around 72000 shokti are sold per day bringing
additional nutrients to the children in
Bangladesh
• There are plans to expand and build another
plant
6. Credits
• http://www.danonecommunities.com/en/proj
ect/grameen-danone-foods-
ltd?mode=mesures
• http://www.danonecommunities.com/en/proj
ect/grameen-danone-foods-ltd?mode=history
Team members: Jonathan Tan, Jonathan
Leong, Ng Tek in ( 27th Singapore company)
Group name: Food factory
