This is a one-page PDF file that helps students in the 'Be Known For What You Do™' Workshop about personal and professional branding online.

1. Activity One. Online Audience Discovery
Who is your ideal customer? Think about public figures and personalities you like and how your
brand relates to these particular traits.
1. ________________________________________________
2. ________________________________________________
3. ________________________________________________
Now, list five names above and their corresponding characteristics, that come to mind when you
their name comes to mind:
1. ________________________________________________
2. ________________________________________________
3. ________________________________________________
4. ________________________________________________
5. ________________________________________________
Based on these top five personality traits, write down some of their psychological consumer needs,
as they relate to your product or service offering. You know your customer base better than
anyone else.
______________________________________________________________________________
______________________________________________________________________________
By listing your
online audience’s
personality traits in
bullet-form, it
makes it very
easy-to-
understand their
online consumer
patterns and it’s all
thanks to insights
and analytics.