This SlideShare was created for the purposes of encouraging people to listen to their guts, regardless of what the industry's experts are telling them. Technology is advancing at such a rapid pace now, that industry experts are NOT up-to-date and they are not doing everything they can be or should. Although this presentation technically is not sports related, it's brand identity related, which is where my focus in sports entertainment lies at the moment, as I continue to develop 'Leah & The Footballers'