Podcasts and Mobile Media
Al Stavitsky
University of Oregon

The table below shows whether online users have ever done a specified activity and
they did it “yesterday,” the latter yielding a picture of what internet users are doing wi
respect to a set of online activities on a typical day.
Digital activities
Topics (asked only of internet users) Have ever done this (%) Did this yesterday (%)
Go online for no particular reason, just for fun
62% 28%
or to pass the time
Send instant messages to someone who is
37 12
online at the same time
Log onto the internet using a wireless device 30 15
Download music files to your computer so you
27 4
can play them at any time you want
Pay to access or download digital content
21 4
online, such as music, video, or newspaper
articles
Download video files to your computer so you
19 4
can play them at any time you want
Download a podcast so you can listen to it or
7 1
view it at a later time
Source: Pew Internet & American Life Project April 2006 Survey. N=2,882 for internet users. Margin of error is ±2%.
Out of the seven activities asked about, internet users, on average, have tried nearly tw
of these activities; on a typical day, most online users do not do any of the digit

What’s a Podcast?
• audio or video files that can be published
and distributed over the Internet
• may be downloaded directly from websites
or ‘syndicated’ using RSS for listening on
mobile players

What do you need?
• Hardware: Computer, Net connection, mic,
webserver
• Software: Garage Band, Audacity, iMovie

How do you do it?
• Record the audio/video (and edit?)
• Export to MP3
• Create RSS feed
• Upload to your webserver
• Publish to a directory (eg iTunes)

What would I podcast?
• Interviews
• Commentaries
• Speeches
• Music
• Citizen-Generated Media

What’s out there?
• NPR
• Podcast Alley

The Podfather speaks
• The ‘Al Pods’

Mobile Media
• viewing multimedia on portable devices (eg
mobile phone, PDA)
• 3G phones enabled for web browsing
• reformat web content for ease of viewing
• BBC Mobile, KGW.com Mobile

What else?
• Email me: ags@uoregon.edu