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Podcasts and Mobile Media
         Al Stavitsky
     University of Oregon
The table below shows whether online users have ever done a specified activity and
         they did it “yesterday,” the latter yielding a picture of what internet users are doing wi
         respect to a set of online activities on a typical day.


                                             Digital activities
Topics (asked only of internet users)                   Have ever done this (%)          Did this yesterday (%)
Go online for no particular reason, just for fun
                                                                    62%                            28%
or to pass the time
Send instant messages to someone who is
                                                                     37                              12
online at the same time
Log onto the internet using a wireless device                        30                              15
Download music files to your computer so you
                                                                     27                              4
can play them at any time you want
Pay to access or download digital content
                                                                     21                              4
online, such as music, video, or newspaper
articles
Download video files to your computer so you
                                                                     19                              4
can play them at any time you want
Download a podcast so you can listen to it or
                                                                      7                              1
view it at a later time
Source: Pew Internet & American Life Project April 2006 Survey. N=2,882 for internet users. Margin of error is ±2%.


         Out of the seven activities asked about, internet users, on average, have tried nearly tw
         of these activities; on a typical day, most online users do not do any of the digit
What’s a Podcast?

• audio or video files that can be published
  and distributed over the Internet

• may be downloaded directly from websites
  or ‘syndicated’ using RSS for listening on
  mobile players
What do you need?

• Hardware: Computer, Net connection, mic,
  webserver

• Software: Garage Band, Audacity, iMovie
How do you do it?
• Record the audio/video (and edit?)
• Export to MP3
• Create RSS feed
• Upload to your webserver
• Publish to a directory (eg iTunes)
What would I podcast?
• Interviews
• Commentaries
• Speeches
• Music
• Citizen-Generated Media
What’s out there?

• NPR
• Podcast Alley
The Podfather speaks


• The ‘Al Pods’
Mobile Media
• viewing multimedia on portable devices (eg
  mobile phone, PDA)

• 3G phones enabled for web browsing
• reformat web content for ease of viewing
• BBC Mobile, KGW.com Mobile
What else?


• Email me: ags@uoregon.edu

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Al Stavitsky, University of Oregon on Podcasting

  • 1. Podcasts and Mobile Media Al Stavitsky University of Oregon
  • 2. The table below shows whether online users have ever done a specified activity and they did it “yesterday,” the latter yielding a picture of what internet users are doing wi respect to a set of online activities on a typical day. Digital activities Topics (asked only of internet users) Have ever done this (%) Did this yesterday (%) Go online for no particular reason, just for fun 62% 28% or to pass the time Send instant messages to someone who is 37 12 online at the same time Log onto the internet using a wireless device 30 15 Download music files to your computer so you 27 4 can play them at any time you want Pay to access or download digital content 21 4 online, such as music, video, or newspaper articles Download video files to your computer so you 19 4 can play them at any time you want Download a podcast so you can listen to it or 7 1 view it at a later time Source: Pew Internet & American Life Project April 2006 Survey. N=2,882 for internet users. Margin of error is ±2%. Out of the seven activities asked about, internet users, on average, have tried nearly tw of these activities; on a typical day, most online users do not do any of the digit
  • 3. What’s a Podcast? • audio or video files that can be published and distributed over the Internet • may be downloaded directly from websites or ‘syndicated’ using RSS for listening on mobile players
  • 4. What do you need? • Hardware: Computer, Net connection, mic, webserver • Software: Garage Band, Audacity, iMovie
  • 5. How do you do it? • Record the audio/video (and edit?) • Export to MP3 • Create RSS feed • Upload to your webserver • Publish to a directory (eg iTunes)
  • 6. What would I podcast? • Interviews • Commentaries • Speeches • Music • Citizen-Generated Media
  • 7. What’s out there? • NPR • Podcast Alley
  • 8. The Podfather speaks • The ‘Al Pods’
  • 9. Mobile Media • viewing multimedia on portable devices (eg mobile phone, PDA) • 3G phones enabled for web browsing • reformat web content for ease of viewing • BBC Mobile, KGW.com Mobile
  • 10. What else? • Email me: ags@uoregon.edu