“ Starting today, offthebus.net is recruiting perhaps 40 bloggers per candidate, all across the country. Most will be unpaid. Their job will be to track one specific aspect of a candidate in detail, such as John Edwards ’s poverty program, with someone else following his views on Iraq and someone else focused on his advertising.” - New York Times, May 18, 2007
Newspapers are experimenting with citizen-generated media/user-generated content with reader blogs.
CNN launches iReport, paying contributors in ‘bragging rights.’
YouTube videos are playing directly on broadcast news.
ugly truth 1 it’s easier and cheaper to use citizen-generated content than to pay professionals
ugly truth 2 americans have an insatiable appetite for utter bullshit
ugly truth 3 online revenue models are (currently) based on volume
ugly truth review • business model in flux • people contribute free content • volume-based online revenue models • people click on stupid stuff
break exercise: develop your brand when we return • concrete actions • mantras to live by • digital etiquette
Laura Fries laurafries.com/about/digital_identity laurafries.com • firstname.lastname@example.org web director, association of alternative newsweeklies presentation given at the Poynter Institute for Media Studies, June 2007