Managing Your Digital Professional Identity by LauraFries.com

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This is part of a presentation given in June 200 7 at the Poynter Institute for Media Studies by LauraFries.com. Check the rest of it at laurafries.com/about/digital_identity

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Managing Your Digital Professional Identity by LauraFries.com

  1. 1. Managing your digital professional identity Laura Fries laurafries.com •  laura@laurafries.com web director, association of alternative newsweeklies
  2. 2. truthiness time
  3. 3. the industry is changing
  4. 5. the industry is in transition.
  5. 6. you’re entering a post-Arianna media market.
  6. 8. “ you will blog. And I won’t pay you…. mwhaha …”
  7. 9. Huffingtonpost.com
  8. 10. “ Starting today, offthebus.net is recruiting perhaps 40 bloggers per candidate, all across the country. Most will be unpaid. Their job will be to track one specific aspect of a candidate in detail, such as John Edwards ’s poverty program, with someone else following his views on Iraq and someone else focused on his advertising.” - New York Times, May 18, 2007
  9. 11. Newspapers are experimenting with citizen-generated media/user-generated content with reader blogs.
  10. 12. CNN launches iReport, paying contributors in ‘bragging rights.’
  11. 13. YouTube videos are playing directly on broadcast news.
  12. 14. ugly truth 1 it’s easier and cheaper to use citizen-generated content than to pay professionals
  13. 15. ugly truth 2 americans have an insatiable appetite for utter bullshit
  14. 17. ugly truth 3 online revenue models are (currently) based on volume
  15. 18. ugly truth review • business model in flux • people contribute free content • volume-based online revenue models • people click on stupid stuff
  16. 19. time for the good stuff.
  17. 20. you’re here because you’re smart and talented.
  18. 21. You are a professional. You need to get people to pay you for what you do. You need to communicate a value proposition. You need a brand.
  19. 22. You are a professional. You need to get people to pay you for what you do. You need to communicate a value proposition. You need a brand.
  20. 23. You are a professional. You need to get people to pay you for what you do. You need to communicate a value proposition. You need a brand.
  21. 24. You are a professional. You need to get people to pay you for what you do. You need to communicate a value proposition. You need a brand.
  22. 25. without an online identity, you don’t exist.
  23. 26. Googling has changed professional identity forever.
  24. 27. Who is Dwayne Steward? Google says: • Delaware, OH student • Poynter Fellow •  Gay & Involved • Chips Quinn intern • Boxer in Minnesota?
  25. 28. Who is Kalen Ponche? Google says: • Truman State writer • Poynter Fellow Who is Arek Sarkissian? Google says: • Tucson Weekly writer/designer •  Funny
  26. 29. Don’t let an algorithm define who you are.
  27. 30. Define your own brand. • who are you? • what do you do? • what are your unique skills? • how can you help an employer reach their goals?
  28. 31. among the VJs … Who is Tracy Boyer?
  29. 32. among the VJs … Who is Ashley Mills?
  30. 33. among the VJs … Who is William Couch?
  31. 34. break exercise: develop your brand when we return • concrete actions • mantras to live by • digital etiquette
  32. 35. Laura Fries laurafries.com/about/digital_identity laurafries.com •  laura@laurafries.com web director, association of alternative newsweeklies presentation given at the Poynter Institute for Media Studies, June 2007

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