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My talk will cover our process through two different case studies which touch on speculative design, strategy and making, through a series of built and deployed products. The first case study will look at the Drone Aviary project exploring the social, political and cultural potential of drone technology as it enters civil space. It will also examine how we have been communicating the project to different audiences in the form of inventive publications and workshops. And the next case study will look at BuggyAir (part of our bigger Internet of things platform called IOTA) an accurate mobile sensing kit that helps parents understand their children's exposure to air pollution. The title of the talk is from a quote by Richard Feynman it resonates with me because I am making and designing artefacts in the studio that have to be intuitive enough for any audience to understand. But also we find ourselves in the studio trying to work something out; from deciding what flight system to use for a quadcopter, to fabrication techniques. To do this we often ask ourselves, do we really have a real understanding of each step of the process?