Social media management  granger business association  launch llc
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What sites are best for the brand...

What sites are best for the brand
Engaging the community
Protecting your brand


Social media management to help businesses and people utilize social media to build personal and brand awareness. Presentation from May 9th Granger Business Association lunch at Juday Creek.

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Social media management granger business association launch llc Presentation Transcript

  • 1. SOCIAL MEDIA MANAGEMENTLaunch-LLC.com Facebook.com/LaunchLLC @kellyjknutson
  • 2. FEEL FREE TO TWEET IT, FACEBOOK IT, SHARE IT!Use hashtag #LaunchLLC for the presentation!
  • 3. Social Media ManagementTopics What sites are best for the brand Engaging the community Protecting your brand
  • 4. Let’s Talk Numbers…Facebook 900 millionTwitter 465 millionLinkedIn 100 millionPinterest 11.8 million
  • 5. Where Are Consumers Spending Time?Facebook PinterestPinterest FacebookTwitter TwitterLinkedIn LinkedIn
  • 6. DemographicsMales Females 40% Facebook  60% Facebook 40% Twitter  60% Twitter 60% LinkedIn  40% LinkedIn 20% Pinterest  80% Pinterest 50% Foursquare  50% Foursquare
  • 7. Q1: WHAT ARE SOME BENEFITS OF USING SOCIAL MEDIA? #LaunchLLC
  • 8. Why Social Media?Visibility & SEO Like-Connect with potential customers & remain top of mind Repeat TrustCustomer Retention Customer Cycle-Gives customers the ability to stay updated on company news, product offerings Buy TryCustomer Service-Allows for quick & easy communication
  • 9. Every new piece of content we add supports, strengthens and showcases our online visibility,making our web presence stronger as we grow bigger.BUILDS ONLINE IDENTITY
  • 10. How do brands choose social media sites? The “next best thing” business syndrome Before jumping on board with the shiny new toy we need to ask these questions:  Areour customers here?  Does our content work well with this network?  How will we use this network?  How will we present our brand? A MUST monitor & measure!
  • 11. Brands Work Best With… Large networks work “Niche” sites, most popular well for many, if not all… with… Facebook  Pinterest :  Lifestyle brands, Tourism, Twitter Retailers, Food brands, Magazines LinkedIn  Foursquare:  Universities, Museums, Libraries, Cities, Restaurants & Local Shops
  • 12. Q2: WHY DO YOU USE SOCIAL MEDIA? #LaunchLLC
  • 13. Why Consumers Use Social Media Interaction A way to share & communicate Reading celebrity & politician updates To connect w/ friends, family & brands
  • 14. Why Professionals Should Use Social Media Make your MARK! Social media = networking online Build personal brand  Networking online is Show expertise in no different than in your field person networking. Build relationships w/clients & other It’s about building business connections & relationships professionals
  • 15. : A BrandingTool Connect w/people or ask for intro to those in your field Join/create groups & be active with posting articles & info Answer & Ask Q’s  Can gain expert status through Q&A REQUEST IRL’s Interactions
  • 16. How Do Brands Engage Users? Insider News Photos Videos Allow users to drive the conversation
  • 17. WHAT POSTS GET THE MOST ENGAGEMENT?BEST POSTS Lower engagement Photos  Posting links with no  Babies & Animals description Relevant Q’s  To much sales  Pertainingto pitching, remember events, polls, prefer this is about building ences relationships. Breaking News “juicy gossip”
  • 18. Use LOCAL resources! Facebook  Pinterest  Allow related businesses to  Open up one board that is post, added benefit- they related to the area- allow create content for the other businesses or public brand to post photos from around town  Ask to guest post on another business page  Use local people from the community to help build Twitter content,  Use local hashtags  Ask them for input #Michiana, #DTSB  Allow them to write for the company, benefit- they will tell all their friends to visit the page to see their posts/photos
  • 19. MAINTAIN engagement!  Use other mediums to drive traffic, important to promote social media presences, don’t forget traditional mediaText Launch to 21777receive mobile  Go Mocial! Cross promote social information! media using similar marketing channels
  • 20. Q3: WHAT MISTAKES DO BRANDS MAKE WITH SOCIAL MEDIA ? #LaunchLLC
  • 21. Common Social Media Mistakes  Ignoring social media all together  Not following back  Tomuch me,me,me  Not humanizing posts  Creating to many profiles  No crisis action plan
  • 22. Crisis Action PlanInform those involved what isexpected & how to handle situationsInclude answers to these important questions:•Who is responsible for reacting ?•What action is to be taken?•How do we respond? Publicly or reach out to the individual privately ?•What time frame do we allow before taking action?•If action needed from higher level employee, who makes the decision?•Who is responsible after hours?
  • 23. Focus here, userpoints out companyis ignoring posts.
  • 24. Companyresponds quicklyafter user postsabout the incidentand asks to get incontact with herdirectly.
  • 25. Connect with Kellyhttp://www.linkedin.com/in/kellyjknutsonhttp://www.facebook.com/LaunchLLChttp://twitter.com/kellyjknutson www.launch-llc.com