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Lean Startup Customer Discovery Tips

by digtal product designer on Nov 13, 2010

  • 5,656 views

For those of you interested in Lean Startup and Lean User Experience, here's a one-pager about what to do when you're "getting out of the building." I created this for the LUXr mini-retreat in San ...

For those of you interested in Lean Startup and Lean User Experience, here's a one-pager about what to do when you're "getting out of the building." I created this for the LUXr mini-retreat in San Francisco, November 13-15, 2010. http://www.luxr.co

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12 of 2 previous next

  • LaneHalley Lane Halley, digtal product designer Hi Clint,
    By 'in-line Web recruiting' I mean instrumented solutions like Ethnio http://ethnio.com/

    I've used Craigslist two ways. The right method depends on your location and complexity of the research profile. In NYC, I wanted to talk to people who use smartphones. That's fairly common so I added a screener to ask some more targeted questions as a pre-screen. I used the screener results to choose who to contact and schedule for an interview. In SF, for a more specialized need (parents with small children who make home movies willing to do in-home interviews) I was able to directly recruit the right number of participants using Craigslist.
    I've never used Mechanical Turk. Care to share your experiences with me? ;)

    When I use an online survey to screen respondents, I prefer Survey Methods because IMHO it has a better UI to set up the surveys. and have also used Survey Monkey. I’ve heard that Google surveys are excellent because you can manage results easily in Google spreadsheets, but I don’t have direct experience using that method (yet).

    Cheers,

    -lane
    3 years ago
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  • clintgc Clint Gordon-Carroll, Product Manager at Backcountry.com hi lane,

    fantastic 'lean tips'! as a student of yours i have some questions:
    + what's an example of In-line Web recruiting?
    + how would you best use Craig's list?
    + how do you feel about using MechanicalTurk for surveys? i guess surveys in general too?

    thanks a bunch! i hope you are doing well.
    clint
    3 years ago
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Lean Startup Customer Discovery Tips Lean Startup Customer Discovery Tips Document Transcript