Lean Startup Customer Discovery Tips
by Lane Halley
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For those of you interested in Lean Startup and Lean User Experience, here's a one-pager about what to do when you're "getting out of the building." I created this for the LUXr mini-retreat in San ...
For those of you interested in Lean Startup and Lean User Experience, here's a one-pager about what to do when you're "getting out of the building." I created this for the LUXr mini-retreat in San Francisco, November 13-15, 2010. http://www.luxr.co
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Marc-Oliver Gern
By 'in-line Web recruiting' I mean instrumented solutions like Ethnio http://ethnio.com/
I've used Craigslist two ways. The right method depends on your location and complexity of the research profile. In NYC, I wanted to talk to people who use smartphones. That's fairly common so I added a screener to ask some more targeted questions as a pre-screen. I used the screener results to choose who to contact and schedule for an interview. In SF, for a more specialized need (parents with small children who make home movies willing to do in-home interviews) I was able to directly recruit the right number of participants using Craigslist.
I've never used Mechanical Turk. Care to share your experiences with me? ;)
When I use an online survey to screen respondents, I prefer Survey Methods because IMHO it has a better UI to set up the surveys. and have also used Survey Monkey. I’ve heard that Google surveys are excellent because you can manage results easily in Google spreadsheets, but I don’t have direct experience using that method (yet).
Cheers,
-lane 2 years ago
fantastic 'lean tips'! as a student of yours i have some questions:
+ what's an example of In-line Web recruiting?
+ how would you best use Craig's list?
+ how do you feel about using MechanicalTurk for surveys? i guess surveys in general too?
thanks a bunch! i hope you are doing well.
clint 2 years ago