Outdoor Ads: the Future is interactive

The document discusses how outdoor advertising is moving from version 1.0 to 2.0 by becoming more interactive. It notes how interactive ads engage people for longer periods of time compared to traditional ads. The speaker advocates for killing costs through digitalization and justifying ads with web-grade analytics. Interactive ads can bridge the offline and online worlds by deploying campaigns across cities and driving traffic to companion websites. Outdoor advertising is poised to adapt to new regulations and mindsets as it draws inspiration from innovations online.