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1. MOBILE MARKETING
JOIN THE TWO-WAY CONVERSATION WITH YOUR CUSTOMERS

2. Simplicity + Adaptable + Advertising
Mobile is taking over the advertising business: there will be 5.8 billion mobile subscribers worldwide by 2013 (Portio
Research) , while smartphone sales continue to show strong growth, resulting in a richer web experience for everyone. In
other words, as the mobile web comes into its own, so will brand expenditure on mobile marketing and advertising, which
is predicted to quadruple by 2014 (Juniper Research).
With interactive, permission-based advertising quickly gaining ground, mobile is fast on its way to becoming one of the
primary ways to market your business. We're here to help you get on board and get you dramatic results through mobile
marketing.
LCJ Media helps companies develop comprehensive mobile marketing strategies and implement executable goals to deliver
measurable results to your mobile customers.
WHY GO MOBILE?
• There are over 258 million wireless lines in the
United States, representing per capita wireless
phone penetration of 80%.
• 49% of mobile users actively use SMS (short
message service) regularly.
• Globally there are twice as many users of SMS as
there are active users of email.
• SMS messages are typically read within 15
minutes of receipt, and responded to within 60
minutes.
• 65% of email is spam, while only 10% of SMS is
spam.

3. 6 Reasons Why Mobile Marketing Works
The consumer-worshiped mobile phone has emerged as a viable marketing channel that has marketing executives
salivating. It already is creating new and effective ways to reach and connect with consumers at anytime from
anywhere. Here are six reasons why mobile phone marketing is fast becoming a powerful marketing tactic.
Convenience - Consumers are now able to make reservations, find out their favorite clothing store is offering a 50% sale,
order a meal to be picked up later, and even get a heads-up if their child is coming up on a waiting list for a certain preschool.
All of these tasks are possible with mobile marketing.
Personal - 91 percent of mobile users keep their phone within one meter of reach 24 hours a day seven days a week. By
contacting your customers through their cell phones, you are being put into the same category as your customers’ friends and
family. Businesses are discovering that it’s easy to provide that same feeling of individual treatment when they are contacting
customers on a one-on-one basis.
Quick - Mobile text marketing is quick.with text message marketing you can use that sense of urgency to help promote a
special offer on a slow day or remind people of a lunch special you are featuring.
ROI - Mobile marketing helps your marketing return on investment because the advertisement is often welcomed since it is
based on getting permission first. Marketing via the mobile phone channel can offer better results. With mobile marketing, the
tracking and reporting for campaigns can occur literally in real time.
Green - Mobile marketing is green. Many environmentally savvy customers appreciate that there is no waste of paper. Not only
does text message marketing reduce waste, the company’s message is also stored on the recipient’s phone. By transitioning to
SMS mobile marketing, businesses reduce waste while actually promoting their company.
The Wave - Mobile marketing is the wave of the future— mostly because Generation Y is our future. Mobile marketing is
proving to be one of the most effective ways to this audience. Generation Y alone is estimated to put out $200 billion annually
in discretionary spending. As a result, advertisers are clamoring to reach them in digital and mobile environments because that’s
where they’re spending so much of their time.

4. Strategy + Creativity + Technology
As the marketing landscape continues evolving at a rapid pace, brand strategies today must include a thoughtful,
manageable plan that can be flawlessly executed and easily measured. The traditional process must be adjusted and
improved to see modern results.
Our Mobile Approach is Simple...
Target your prospect. Mobile marketing puts your message directly in the
hands of your desired consumer. Psychographic, geographic and demographic
targeting allows you to avoid costly penetration of an irrelevant audience.
Track your results. Message delivery rates, response rates and sales
conversion rates are transparent, and immediate. This allows marketers to invest
further in profitable campaigns and cancel unprofitable campaigns in a timely
manner, saving dollars and increasing return on investment.
Increase sales. Talk to your prospect in a meaningful way, and deliver the
message right into the palm of their hand. Customers “opt in” to receive desired
communication from your firm. These messages are sought after, viewed favorably,
and reacted to quickly by the recipient.

5. How Mobile Marketing Works
Mobile campaigns are intended as a complement to your existing marketing campaigns. The contact device is the
“keyword” (your unique tracking methodology) and “short code” (technology platform for interaction). The keyword
and short code can be added to any existing marketing channel: Television, Radio, Print, Online, Outdoor, etc.
SMS can be used in a variety of ways. Marketers can take advantage of the immediate and personal nature of
the delivery to:
HOW TO USE MOBLIE ADS
• Provide information on the go. Discounts, contests, coupon or other offers.
• Last minute offers/Not available elsewhere. Send users a special offer in real time
that is only available to SMS subscribers. Allow them to redeem the offer
immediately , using their wireless device.
YOUR AD
• Encourage Interaction. Ask recipients to participate in a poll, survey or contest. HERE
• Provide ongoing reminders. Support flight reminders, hotel reservation
reminders, and car rental reminders.

6. CAPTURE CUSTOMER DATA
Congrats! Email contact@lcjmedia.com
to redeem your FREE business cards!
Build your customer database by using the below mobile marketing tools:
Simple SMS Text Messaging
TEXT LCJ TO 67777
Text2Win Contests, Voting, Polling Surveys & Trivia
IVR (Interactive Voice Response)
Mobile Websites or WAP sites (Wireless Application Protocol)
Mobile Coupons
MMS (Multimedia Messaging Service)
2D Barcodes (Mobile Capturing & Ticketing)

7. LCJ Media - Where Creativity Meets Possibility!
Don’t Be Shy, Let’s Chat Today!
Email us at Contact@LCJMedia.com