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IBM のソーシャル・メディア・ガイドラインと 活用事例 日本アイ・ビー・エム株式会社 マーケティング&コミュニケーションズ 栗原 進
IBM のソーシャル・メディア Tumblr ブログ ブロガー・ミーティング
IBM には、公式ブログも公式 Twitter もない?!
IBM  ソーシャル・コンピューティングのガイドライン ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.ibm.com/jp/ibm/partner/scg.html
ビジネス・コンダクト・ガイドライン ,[object Object],[object Object],[object Object],[object Object],http://www.ibm.com/jp/ibm/bcg/ 会社と社員との共有のガバナンスを確立しておくことが大事
IBM の基本スタンス ,[object Object],[object Object],[object Object],[object Object],[object Object],社外 Social Media のターゲット ,[object Object],[object Object],[object Object],[object Object]
Twitter IBM 関連ニュースの紹介 開発者 コミュニケーション プレスリリース の配信 イベント情報 の配信
社外ブログ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ブロガーズ・ミーティング ,[object Object],[object Object],[object Object],< これまで実施したテーマ > Yamato Innovation Days /  CEO  Study / Venture Capital / ibm.com Web 2.0 /  Developper Works / Smarter Planet   / Cloud Computing / LotusLive   etc. http://blogs.itmedia.co.jp/portal/meeting.html
電話営業部隊での活用 ,[object Object],[object Object],[object Object],[object Object],[object Object],自己紹介サイト 担当者ブログ ,[object Object],[object Object],[object Object],[object Object],[object Object]
社内の Social Media Communication Digital   Strategy & Development -Guide Line の作成 - 研修の提供     - 関連情報の提供  C H Q 社内コミュニティー 勉強会 社内研修 プログラム 情報共有 コミュニティー ショーケース 推薦図書 戦略 自発的 実践
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IBMソーシャル・コンピューティング・ガイドライン