The majority of meeting and event planners don’t know what a convention and visitors bureau is, much less how to use one. They tend to be social media dilettantes and lurkers. So how do CVBs and DMOs reach them? What elements of your leisure strategy can be repurposed for the meeting, incentive, conference and exhibition market? And how can you do all this with your limited budget and staff?
In this interactive #SoMeT15US workshop facilitated by Kristi Casey Sanders of PlanYourMeetings.com, we examined some of the internal and external challenges CVBs/DMOS face, explored some possible solutions and talked about what's working. Here's what we discussed and discovered.
For further tips on reaching the MICE (meetings, incentive, convention, exhibition) industry or to get guidance on developing a personalized marketing plan on reaching corporate meeting & event planners, contact Evan Casey of Plan Your Meetings (evan.casey@planyourmeetings.com), which helps connects meeting industry suppliers and destinations with its passionate, active community of 100,000 meeting and event planners.
8. Photo by ecstaticist - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/41864721@N00 Created with Haiku Deck
9. Photo by Governor Neil Abercrombie - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/14508943@N00 Created with Haiku Deck
10.
11.
12. Photo by Juliana Coutinho - Creative Commons Attribution License https://www.flickr.com/photos/10217810@N05 Created with Haiku Deck
13. Photo by Chatham House, London - Creative Commons Attribution License https://www.flickr.com/photos/43398414@N04 Created with Haiku Deck
14. Photo by potomo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/32915300@N06 Created with Haiku Deck
15. Photo by paral_lax <°)>< - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/77936638@N00 Created with Haiku Deck
16. Photo by Aristocrats-hat - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/36821100@N04 Created with Haiku Deck
17. Photo by pedrosimoes7 - Creative Commons Attribution License https://www.flickr.com/photos/46944516@N00 Created with Haiku Deck
18. Photo by _Davo_ - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/35675717@N04 Created with Haiku Deck
19. Photo by ecstaticist - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/41864721@N00 Created with Haiku Deck
20. Photo by tim caynes - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/70021771@N00 Created with Haiku Deck
21. Photo by Ed Yourdon - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/72098626@N00 Created with Haiku Deck
22. Photo by Jason A. Howie - Creative Commons Attribution License https://www.flickr.com/photos/40493340@N00 Created with Haiku Deck
23. Photo by swanksalot - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/44124372363@N01 Created with Haiku Deck
24. Photo by Gwenaël Piaser - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/22841923@N02 Created with Haiku Deck
25. Photo by wkc.1 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/89054436@N02 Created with Haiku Deck
26. Photo by mkhmarketing - Creative Commons Attribution License https://www.flickr.com/photos/93212162@N08 Created with Haiku Deck
27. Photo by Sebastiaan ter Burg - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/31013861@N00 Created with Haiku Deck
28. Photo by susanvg - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/28362388@N00 Created with Haiku Deck
29. Photo by nan palmero - Creative Commons Attribution License https://www.flickr.com/photos/97402086@N00 Created with Haiku Deck
30. Photo by włodi - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/19716902@N00 Created with Haiku Deck
31. Photo by Pink Sherbet Photography - Creative Commons Attribution License https://www.flickr.com/photos/40645538@N00 Created with Haiku Deck
32. Photo by Sean Wallis - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/32868342@N00 Created with Haiku Deck
33. Photo by highersights - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/65339210@N02 Created with Haiku Deck
34. Photo by Christopher Hsia - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/49013708@N00 Created with Haiku Deck
35. Photo by Tax Credits - Creative Commons Attribution License https://www.flickr.com/photos/76657755@N04 Created with Haiku Deck
36. Photo by nhuisman - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/27954776@N04 Created with Haiku Deck