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Social Media: Beyond the Basics     By @PYMLive for #iaapsm
Why do you use social networks?    http://Ez.com/social1                        @PYMLIVE #iaapsm
Why do you use them? Ez.com/social1     Your first impression                                      @PYMLIVE #iaapsm
Why do you use them? Ez.com/social1      So how are you using        social networks?                                     ...
Ask questions at Ez.com/questions               Oh yes, they’re               watching you...                             ...
Ask questions at Ez.com/questions                 The new SEO                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                 The new SEO                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                 The new SEO                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                 The new SEO                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                 The new SEO                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions      Search is now social                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions         So G+ is important                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions             To add hyperlinks in text, type:                        <a href=         Don...
Ask questions at Ez.com/questions            To add hyperlinks in text, type:          <a href=“http://www.website.com”>  ...
Ask questions at Ez.com/questions             To add hyperlinks in text, type:                    <a href= “http://       ...
Ask questions at Ez.com/questions             To add hyperlinks in text, type:                    <a href= “http://       ...
Ask questions at Ez.com/questions                  G+ is fun, too                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                      Brand You                  (PS: fill in the blanks)                 ...
Ask questions at Ez.com/questions                     Brand you                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions     Your virtual biz card                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions   Leads + Opportunities                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                   Networking                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions           LinkedIn Groups                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions           A word about         recommendations                                    @PYMLI...
Ask questions at Ez.com/questions                          Privacy                         (OMG TMI!!!)                   ...
Ask questions at Ez.com/questions      Check your defaults                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions      Check your settings                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions      Check your settings                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions          Default settings :(                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions            Don’t overshare                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions    Don’t check into hell!                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions               Go off the grid                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions               Go off the grid                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions  Clear your     cache  frequently               Go off the grid                         ...
Ask questions at Ez.com/questions                     Questions?                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions       Brand Management                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                                    The set-up                                     for lo...
Ask questions at Ez.com/questions                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                  Engagement                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                  Engagement                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                  Engagement                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                  Engagement                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                  Engagement                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions         FB Group vs. Page                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                  Engagement                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                  Engagement                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions        Time Management                           Tips & tricks                          ...
Ask questions at Ez.com/questions         Editorial calendar                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions               Hootsuite.com                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions               Hootsuite.com                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions               Hootsuite.com                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions               Hootsuite.com                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions               Hootsuite.com                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions               Metrics &              Measurements                                    @PY...
Ask questions at Ez.com/questions               Hootsuite.com                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions            Tweetreach.com                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions                 YouTube.com                                    @PYMLIVE #iaapsm
Ask questions at Ez.com/questions           Google Analytics                                    @PYMLIVE #iaapsm
Social Media: Beyond the Basics          QUESTIONS?                         @PYMLIVE #iaapsm
Thank you! Find Plan Your Meetings on these networksFree subscriptions at PlanYourMeetings.com                 #yaypym
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Social Media: Beyond the Basics

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In a world where your next job may come from a LinkedIn contact or where prospective bosses Google your name before they interview you, it's important to know what kind of message your social media presence is sending. Plan Your Meetings VP of Creative Kristi Casey Sanders shares tips on how you can build an impressive digital presence, manage your time and leverage your digital connections to find new opportunities. Prepared for Tejas Topaz Chapter of IAAP. Presented April 24, 2012. http://www.planyourmeetings.com

Published in: Career, Business, Technology
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  • Questions asked during session and answers are below:

    Q1: Is Hootsuite free?
    A1: Yes, to a certain point. Unless you need to add team members or manage a lot of different accounts, you probably won't need to upgrade. But if you do, it's very inexpensive ($5-15/month).

    Q2: It's hard to read details on the slides. Can we download to print later (not watch the whole presentation)?
    A2: Yes, you can download them from here, or look at this presentation in fullscreen mode.

    Q3: For personal social media: How much should we update? Is there a minimum for LinkedIn?
    A3: For personal social media, there's no minimum. I see a lot of traffic to my sites coming from LinkedIn, but that's not because I consistently post there, I just set up feeds from my website and Twitter profiles when I filled in my LinkedIn information. So whenever those are updated, my connections or anyone browsing my profile have access to a constant stream of new information.
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  • Transcript of "Social Media: Beyond the Basics"

    1. 1. Social Media: Beyond the Basics By @PYMLive for #iaapsm
    2. 2. Why do you use social networks? http://Ez.com/social1 @PYMLIVE #iaapsm
    3. 3. Why do you use them? Ez.com/social1 Your first impression @PYMLIVE #iaapsm
    4. 4. Why do you use them? Ez.com/social1 So how are you using social networks? @PYMLIVE #iaapsm
    5. 5. Ask questions at Ez.com/questions Oh yes, they’re watching you... @PYMLIVE #iaapsm
    6. 6. Ask questions at Ez.com/questions The new SEO @PYMLIVE #iaapsm
    7. 7. Ask questions at Ez.com/questions The new SEO @PYMLIVE #iaapsm
    8. 8. Ask questions at Ez.com/questions The new SEO @PYMLIVE #iaapsm
    9. 9. Ask questions at Ez.com/questions The new SEO @PYMLIVE #iaapsm
    10. 10. Ask questions at Ez.com/questions The new SEO @PYMLIVE #iaapsm
    11. 11. Ask questions at Ez.com/questions Search is now social @PYMLIVE #iaapsm
    12. 12. Ask questions at Ez.com/questions So G+ is important @PYMLIVE #iaapsm
    13. 13. Ask questions at Ez.com/questions To add hyperlinks in text, type: <a href= Don’t forget links! @PYMLIVE #iaapsm
    14. 14. Ask questions at Ez.com/questions To add hyperlinks in text, type: <a href=“http://www.website.com”> @PYMLIVE #iaapsm
    15. 15. Ask questions at Ez.com/questions To add hyperlinks in text, type: <a href= “http:// www.website.com”>WHAT YOU WANT HIGHLIGHTED @PYMLIVE #iaapsm
    16. 16. Ask questions at Ez.com/questions To add hyperlinks in text, type: <a href= “http:// www.website.com”>WHAT YOU WANT HIGHLIGHTED</a> @PYMLIVE #iaapsm
    17. 17. Ask questions at Ez.com/questions G+ is fun, too @PYMLIVE #iaapsm
    18. 18. Ask questions at Ez.com/questions Brand You (PS: fill in the blanks) @PYMLIVE #iaapsm
    19. 19. Ask questions at Ez.com/questions Brand you @PYMLIVE #iaapsm
    20. 20. Ask questions at Ez.com/questions Your virtual biz card @PYMLIVE #iaapsm
    21. 21. Ask questions at Ez.com/questions Leads + Opportunities @PYMLIVE #iaapsm
    22. 22. Ask questions at Ez.com/questions Networking @PYMLIVE #iaapsm
    23. 23. Ask questions at Ez.com/questions LinkedIn Groups @PYMLIVE #iaapsm
    24. 24. Ask questions at Ez.com/questions A word about recommendations @PYMLIVE #iaapsm
    25. 25. Ask questions at Ez.com/questions Privacy (OMG TMI!!!) @PYMLIVE #iaapsm
    26. 26. Ask questions at Ez.com/questions Check your defaults @PYMLIVE #iaapsm
    27. 27. Ask questions at Ez.com/questions Check your settings @PYMLIVE #iaapsm
    28. 28. Ask questions at Ez.com/questions Check your settings @PYMLIVE #iaapsm
    29. 29. Ask questions at Ez.com/questions Default settings :( @PYMLIVE #iaapsm
    30. 30. Ask questions at Ez.com/questions Don’t overshare @PYMLIVE #iaapsm
    31. 31. Ask questions at Ez.com/questions Don’t check into hell! @PYMLIVE #iaapsm
    32. 32. Ask questions at Ez.com/questions Go off the grid @PYMLIVE #iaapsm
    33. 33. Ask questions at Ez.com/questions Go off the grid @PYMLIVE #iaapsm
    34. 34. Ask questions at Ez.com/questions Clear your cache frequently Go off the grid @PYMLIVE #iaapsm
    35. 35. Ask questions at Ez.com/questions Questions? @PYMLIVE #iaapsm
    36. 36. Ask questions at Ez.com/questions Brand Management @PYMLIVE #iaapsm
    37. 37. Ask questions at Ez.com/questions The set-up for local businesses /retail outlets @PYMLIVE #iaapsm
    38. 38. Ask questions at Ez.com/questions @PYMLIVE #iaapsm
    39. 39. Ask questions at Ez.com/questions @PYMLIVE #iaapsm
    40. 40. Ask questions at Ez.com/questions @PYMLIVE #iaapsm
    41. 41. Ask questions at Ez.com/questions @PYMLIVE #iaapsm
    42. 42. Ask questions at Ez.com/questions Engagement @PYMLIVE #iaapsm
    43. 43. Ask questions at Ez.com/questions Engagement @PYMLIVE #iaapsm
    44. 44. Ask questions at Ez.com/questions Engagement @PYMLIVE #iaapsm
    45. 45. Ask questions at Ez.com/questions Engagement @PYMLIVE #iaapsm
    46. 46. Ask questions at Ez.com/questions Engagement @PYMLIVE #iaapsm
    47. 47. Ask questions at Ez.com/questions FB Group vs. Page @PYMLIVE #iaapsm
    48. 48. Ask questions at Ez.com/questions Engagement @PYMLIVE #iaapsm
    49. 49. Ask questions at Ez.com/questions Engagement @PYMLIVE #iaapsm
    50. 50. Ask questions at Ez.com/questions Time Management Tips & tricks @PYMLIVE #iaapsm
    51. 51. Ask questions at Ez.com/questions Editorial calendar @PYMLIVE #iaapsm
    52. 52. Ask questions at Ez.com/questions Hootsuite.com @PYMLIVE #iaapsm
    53. 53. Ask questions at Ez.com/questions Hootsuite.com @PYMLIVE #iaapsm
    54. 54. Ask questions at Ez.com/questions Hootsuite.com @PYMLIVE #iaapsm
    55. 55. Ask questions at Ez.com/questions Hootsuite.com @PYMLIVE #iaapsm
    56. 56. Ask questions at Ez.com/questions Hootsuite.com @PYMLIVE #iaapsm
    57. 57. Ask questions at Ez.com/questions Metrics & Measurements @PYMLIVE #iaapsm
    58. 58. Ask questions at Ez.com/questions Hootsuite.com @PYMLIVE #iaapsm
    59. 59. Ask questions at Ez.com/questions Tweetreach.com @PYMLIVE #iaapsm
    60. 60. Ask questions at Ez.com/questions YouTube.com @PYMLIVE #iaapsm
    61. 61. Ask questions at Ez.com/questions Google Analytics @PYMLIVE #iaapsm
    62. 62. Social Media: Beyond the Basics QUESTIONS? @PYMLIVE #iaapsm
    63. 63. Thank you! Find Plan Your Meetings on these networksFree subscriptions at PlanYourMeetings.com #yaypym
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