Social Media: Beyond the Basics

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In a world where your next job may come from a LinkedIn contact or where prospective bosses Google your name before they interview you, it's important to know what kind of message your social media …

In a world where your next job may come from a LinkedIn contact or where prospective bosses Google your name before they interview you, it's important to know what kind of message your social media presence is sending. Plan Your Meetings VP of Creative Kristi Casey Sanders shares tips on how you can build an impressive digital presence, manage your time and leverage your digital connections to find new opportunities. Prepared for Tejas Topaz Chapter of IAAP. Presented April 24, 2012. http://www.planyourmeetings.com

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  • Questions asked during session and answers are below:

    Q1: Is Hootsuite free?
    A1: Yes, to a certain point. Unless you need to add team members or manage a lot of different accounts, you probably won't need to upgrade. But if you do, it's very inexpensive ($5-15/month).

    Q2: It's hard to read details on the slides. Can we download to print later (not watch the whole presentation)?
    A2: Yes, you can download them from here, or look at this presentation in fullscreen mode.

    Q3: For personal social media: How much should we update? Is there a minimum for LinkedIn?
    A3: For personal social media, there's no minimum. I see a lot of traffic to my sites coming from LinkedIn, but that's not because I consistently post there, I just set up feeds from my website and Twitter profiles when I filled in my LinkedIn information. So whenever those are updated, my connections or anyone browsing my profile have access to a constant stream of new information.
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Transcript

  • 1. Social Media: Beyond the Basics By @PYMLive for #iaapsm
  • 2. Why do you use social networks? http://Ez.com/social1 @PYMLIVE #iaapsm
  • 3. Why do you use them? Ez.com/social1 Your first impression @PYMLIVE #iaapsm
  • 4. Why do you use them? Ez.com/social1 So how are you using social networks? @PYMLIVE #iaapsm
  • 5. Ask questions at Ez.com/questions Oh yes, they’re watching you... @PYMLIVE #iaapsm
  • 6. Ask questions at Ez.com/questions The new SEO @PYMLIVE #iaapsm
  • 7. Ask questions at Ez.com/questions The new SEO @PYMLIVE #iaapsm
  • 8. Ask questions at Ez.com/questions The new SEO @PYMLIVE #iaapsm
  • 9. Ask questions at Ez.com/questions The new SEO @PYMLIVE #iaapsm
  • 10. Ask questions at Ez.com/questions The new SEO @PYMLIVE #iaapsm
  • 11. Ask questions at Ez.com/questions Search is now social @PYMLIVE #iaapsm
  • 12. Ask questions at Ez.com/questions So G+ is important @PYMLIVE #iaapsm
  • 13. Ask questions at Ez.com/questions To add hyperlinks in text, type: <a href= Don’t forget links! @PYMLIVE #iaapsm
  • 14. Ask questions at Ez.com/questions To add hyperlinks in text, type: <a href=“http://www.website.com”> @PYMLIVE #iaapsm
  • 15. Ask questions at Ez.com/questions To add hyperlinks in text, type: <a href= “http:// www.website.com”>WHAT YOU WANT HIGHLIGHTED @PYMLIVE #iaapsm
  • 16. Ask questions at Ez.com/questions To add hyperlinks in text, type: <a href= “http:// www.website.com”>WHAT YOU WANT HIGHLIGHTED</a> @PYMLIVE #iaapsm
  • 17. Ask questions at Ez.com/questions G+ is fun, too @PYMLIVE #iaapsm
  • 18. Ask questions at Ez.com/questions Brand You (PS: fill in the blanks) @PYMLIVE #iaapsm
  • 19. Ask questions at Ez.com/questions Brand you @PYMLIVE #iaapsm
  • 20. Ask questions at Ez.com/questions Your virtual biz card @PYMLIVE #iaapsm
  • 21. Ask questions at Ez.com/questions Leads + Opportunities @PYMLIVE #iaapsm
  • 22. Ask questions at Ez.com/questions Networking @PYMLIVE #iaapsm
  • 23. Ask questions at Ez.com/questions LinkedIn Groups @PYMLIVE #iaapsm
  • 24. Ask questions at Ez.com/questions A word about recommendations @PYMLIVE #iaapsm
  • 25. Ask questions at Ez.com/questions Privacy (OMG TMI!!!) @PYMLIVE #iaapsm
  • 26. Ask questions at Ez.com/questions Check your defaults @PYMLIVE #iaapsm
  • 27. Ask questions at Ez.com/questions Check your settings @PYMLIVE #iaapsm
  • 28. Ask questions at Ez.com/questions Check your settings @PYMLIVE #iaapsm
  • 29. Ask questions at Ez.com/questions Default settings :( @PYMLIVE #iaapsm
  • 30. Ask questions at Ez.com/questions Don’t overshare @PYMLIVE #iaapsm
  • 31. Ask questions at Ez.com/questions Don’t check into hell! @PYMLIVE #iaapsm
  • 32. Ask questions at Ez.com/questions Go off the grid @PYMLIVE #iaapsm
  • 33. Ask questions at Ez.com/questions Go off the grid @PYMLIVE #iaapsm
  • 34. Ask questions at Ez.com/questions Clear your cache frequently Go off the grid @PYMLIVE #iaapsm
  • 35. Ask questions at Ez.com/questions Questions? @PYMLIVE #iaapsm
  • 36. Ask questions at Ez.com/questions Brand Management @PYMLIVE #iaapsm
  • 37. Ask questions at Ez.com/questions The set-up for local businesses /retail outlets @PYMLIVE #iaapsm
  • 38. Ask questions at Ez.com/questions @PYMLIVE #iaapsm
  • 39. Ask questions at Ez.com/questions @PYMLIVE #iaapsm
  • 40. Ask questions at Ez.com/questions @PYMLIVE #iaapsm
  • 41. Ask questions at Ez.com/questions @PYMLIVE #iaapsm
  • 42. Ask questions at Ez.com/questions Engagement @PYMLIVE #iaapsm
  • 43. Ask questions at Ez.com/questions Engagement @PYMLIVE #iaapsm
  • 44. Ask questions at Ez.com/questions Engagement @PYMLIVE #iaapsm
  • 45. Ask questions at Ez.com/questions Engagement @PYMLIVE #iaapsm
  • 46. Ask questions at Ez.com/questions Engagement @PYMLIVE #iaapsm
  • 47. Ask questions at Ez.com/questions FB Group vs. Page @PYMLIVE #iaapsm
  • 48. Ask questions at Ez.com/questions Engagement @PYMLIVE #iaapsm
  • 49. Ask questions at Ez.com/questions Engagement @PYMLIVE #iaapsm
  • 50. Ask questions at Ez.com/questions Time Management Tips & tricks @PYMLIVE #iaapsm
  • 51. Ask questions at Ez.com/questions Editorial calendar @PYMLIVE #iaapsm
  • 52. Ask questions at Ez.com/questions Hootsuite.com @PYMLIVE #iaapsm
  • 53. Ask questions at Ez.com/questions Hootsuite.com @PYMLIVE #iaapsm
  • 54. Ask questions at Ez.com/questions Hootsuite.com @PYMLIVE #iaapsm
  • 55. Ask questions at Ez.com/questions Hootsuite.com @PYMLIVE #iaapsm
  • 56. Ask questions at Ez.com/questions Hootsuite.com @PYMLIVE #iaapsm
  • 57. Ask questions at Ez.com/questions Metrics & Measurements @PYMLIVE #iaapsm
  • 58. Ask questions at Ez.com/questions Hootsuite.com @PYMLIVE #iaapsm
  • 59. Ask questions at Ez.com/questions Tweetreach.com @PYMLIVE #iaapsm
  • 60. Ask questions at Ez.com/questions YouTube.com @PYMLIVE #iaapsm
  • 61. Ask questions at Ez.com/questions Google Analytics @PYMLIVE #iaapsm
  • 62. Social Media: Beyond the Basics QUESTIONS? @PYMLIVE #iaapsm
  • 63. Thank you! Find Plan Your Meetings on these networksFree subscriptions at PlanYourMeetings.com #yaypym