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Effective telephone marketing is more than just about knowing how to use an auto dialer and read
a script. Good telemarketing training should go over more than just a script but to know how to
communicate with the prospects on the phone. Telephone sales are more than just making
random calls and trying to get people to buy something. Effective sales are not a matter of
coincidence, but the use of well learned skills on behalf of the caller.
The secrets that are known by good telemarketers who make the sales can be taught to anyone.
As long as there is a desire to learn how to make effective sales calls, the skills can be taught.
Most of the skills in this area have to do with asking the right questions and giving the appropriate
responses.
One of the first things that anyone in telephone sales needs to do is to establish the identity of the
prospect. Knowing their name and using it establishes a familiar communication level that makes
the prospect feel more comfortable.
After establishing trust with the prospect, effective telephone marketing does not jump into the sale
but asks the prospect how they feel about their current services. It is important to ask this question
as well as listen to the response.
Telephone training should make sure that the next question is to ask the prospect how they would
feel about trying your products or services. Callers should be well trained to tell the prospect about
the many benefits of using the products and services of your company.
Some prospects will state that they are not interested in such a service. It is vital that the
telemarketer then asks why they are not interested and listen to the response. Be prepared to
again offer reasons why they should try it and answer their questions.
In some cases, a caller may want time. An important question to ask is when is a good time the
caller can call again when it is convenient for the prospect to get a response.
Finally, the caller must be prepared to ask for the sale. This is a question that some telemarketers
hesitate on but is the most important of all the questions they can ask as closing the deal is the
most crucial point in the telemarketing call.
Telephone sales are not as difficult if telemarketing training focuses on questions that all
telemarketers should ask. Effective telephone marketing asks questions of prospects and listens
to answers. By following these tips instead of a script, your business can increase their telephone
sales.

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Article Source:
http://EzineArticles.com/?expert=Terry_Stanfield
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