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Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
Online Event Advertising - the concept of the event portal Frankentipps.de
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Online Event Advertising - the concept of the event portal Frankentipps.de

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Presentation of the business concept of our event portal Frankentipps.de - history and background - magnificent view for event adverstisement on the web - Maybe you will find in it some business …

Presentation of the business concept of our event portal Frankentipps.de - history and background - magnificent view for event adverstisement on the web - Maybe you will find in it some business ideas for your own start up?!.

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  • 1. Online Event Advertising The concept of the event portal Frankentipps.de
  • 2. Content
    • The Development of the „Frankentipps“-idea
    • The Portal: Features and advantages
    • The Future of Online Event advertisement
  • 3. Klaus Wolfrum, born 1969 wolfrum kommunikationslogik Company Foundation 1998, (at present seven full-time and part-time Employees) Our core-business is to show how to make the most out of the internet at a regional level Therefore we offer customer support for regional medium-sized businesses (especially in the region of Erlangen, Germany)
  • 4.
    • Realisation + marketing of company-websites
    • Internet-Service-Provider (Server-Hosting, Domains, Support)
    • Distribution Carrier-Products Data & Voice
    • Digitalisation-Services
    • Management consultancy, Coaching
    Core-business
  • 5.
    • In addition to that we offer
      • Development, Operation and Commercialisation of regional-web-portals
      • Markt-ERH.de
      • the region Erlangen-Höchstadt on the web
      • Frankentipps.de the event portal for Franconian
  • 6.
    • The Development of the Frankentipps.de–Idea
    • 2004
    • Internet-Event-Calendar from the perspective
      • … of an event-manager
      • … of an online-media-provider
      • … of an user
      • … of an artist
  • 7. The perspective of an event-manager
  • 8. The perspective of an event-manager
    • e-Mail distribution list Probability of being read by potential customers depends on whether or not you are actually published in the local newspaper, magazine or on the website  dependency on the publisher
    event-manager PR-department e-Mail distribution list local newspaper city- mag/guide local web-portal Digitalisation of supplied information own webseite Digitalisation Digitalisation of supplied information Digitalisation of supplied information publication
  • 9. The perspective of an event-manager Free of charge-mentality in the web guarantees no quality e-Mail distribution list local newspaper city- mag/guide local web-portal Digitalisation of supplied information own webseite Digitalisation Digitalisation of supplied information Digitalisation of supplied information publication event-manager PR-department
  • 10. The perspective of an event-manager - Less possibilities of communicating with the email-distributor in case you want to add any changes to your advertisement - Often no service, no support because of free of charge e-Mail distribution list local newspaper city- mag/guide local web-portal publication Digitalisation of supplied information own webseite Digitalisation Digitalisation of supplied information Digitalisation of supplied information event-manager PR-department
  • 11.
    • Different websites provide you with different entry forms/input masks which you can‘t save and use again
    • = many „online-unfinished“ „time-consuming“ solutions which are
    • unpractical, complex and offer little capacity and revenue as they are free of charge
    The perspective of an event-manager e-Mail distribution list local newspaper city- mag/guide local web-portal publication Digitalisation of supplied information own webseite Digitalisation Digitalisation of supplied information Digitalisation of supplied information event-manager PR-department
  • 12. The perspective of an event-manager
    • In most cases ticket-portals have just ASP-solutions and no traffic!
    • = Online-Ticketing-Solutions don‘t offer the demand for offline-ticket-selling,
    • (e.g. buy on phone or on point of sale), „free access“-events
    e-Mail distribution list local newspaper city- mag/guide local web-portal publication Digitalisation of supplied information own webseite Digitalisation Digitalisation of supplied information Digitalisation of supplied information Ticketing-Provider event-manager PR-department
  • 13. = lots of hard work for just a little success „ free of charge“ is not real equal free of charge Spending time !!! Print advertisings. Factor „probality“ costs probably a high volume of visitors/cash-turnover -> Free of charge goes along with dependency The internet is not used to its fullest potential The perspective of an event-manager
  • 14. The perspective of an online-media-provider
  • 15.
    • The perspective of an online-media-provider
      • - Email-Distribution-list: (Digitalisation of data is very complex (money!); quality of delivered information is often faulty
      • No possibilities of establishing a profitable size because of its locality and narrowness
  • 16. The perspective of an online-media-provider
      • - High costs of developing an own solution for an event-calendar
        • -> Constriction to costumer-highlights
        • instead of a calender Solution is disappointing
  • 17. The perspective of an online-media-provider = high costs for communication, data management and publication -> Yet there is a high interest and demand for it Why should there be a free of charge event advertisement ?
  • 18. The perspective of an user
  • 19.
    • The perspective of an user
      • - Restrictions and Exclusions - Geographically (local/ subregional); communal (neighbourhood, region)
      • - Target-group (age, interests,…)
      • - Organisational (e.g. tourism-organisations)
      • - Only ticketing-events
      • Event-information are often uncomplete or consist of too little detailed information
  • 20. The perspective of an user
      • search-Interfaces and Databases NOT attractive, NOT illustrated. NOT interesting
    • What am I exactly looking for if I don‘t know what I want to find?
  • 21. = lots of semi-professional online-supplies; too many calendars for a region! The perspective of an user
  • 22. Free-of-charge mentality of the media as well as free-of-charge-mentality of the event-manager leads to a negative finishing: Too little revenue or no success at all
  • 23. Another reason
  • 24. Another reason History in Print-media: The traditional way of digitalization in publishing houses: Print  internet, not internet  print --> In volume little exportable data print  web
  • 25. Complexity of the publishers-orientated software No external access for the input of an event-manger -> Software is only designed for the use within the publishing-house AND: Internetmedia have no sold online-edition => Print-business-idea (newspaper) makes no sense for event-management; you can‘t just copy it Another reason History in Print-media:
  • 26. In addition to that The media is not exchanging their data with each others as they are in competiton-situation As a small media company you won‘t make any profit when you buy your event-data from external Public-relation-agencies are not that much into online so far (Offers and personal capacity for Digitalisation, acceptance of the customers)
  • 27.
    • Idea and Concept of Frankentipps.de
    • One place which connects all three perspectives
    • An online solution which is professional , powerfull , far reaching as well as time-saving
    • For ticketing service ONLINE and OFFLINE and events with FREE admission
    • „ Reduce the costs for advertisement while using the internet to its fullest“
  • 28.
    • Innovative Media-Cooperation-concept
    • Convincing offer for its users
    • Our main goals are:
    • -> Ideal digitalisation of data
    • -> Stable business concept
    • -> Professionalization of online event-advertisement
    Idea and Concept of Frankentipps.de
  • 29.
    • Development
    • September 2004:
    • Presentation of the idea within the company
    • Development of a business-plan
    • Naming, trademark the idea
    • Development of the own procedure
    • Backend: Login-Area for Event-manager Frontend: Web-Layout
    • Implementation of new ideas
    • Development of a marketing-strategy, Beginning of Pre-Marketing
    • May 2005: Launch of Frankentipps.de!
  • 30. Result: The Frankentipps.de-Idea event-manager login-area for event-manager powerful admin-sector digitalisation of datas Frankentipps.de News- paper City- Guide WWW Portal RSS/ Press-coverage web-calendar template for own website own (direct!) online-ticketing automated transmission mobile web calendar + mobile tagging Main difference: Event-Manager pays a fee for the digitalization and online-distribution (Marketing) of his data. -> No free of charge-input results in -> more output!
  • 31. Result: The Frankentipps.de-Idea + ideal digitalization of data! + guaranteed (independent) publication of all datas: 1:1, not-shortened! + immediately online! event-manager login-area for event-manager powerful admin-sector digitalisation of datas Frankentipps.de News- paper City- Guide WWW Portal RSS/ Press-coverage web-calendar template for own website own (direct!) online-ticketing automated transmission mobile web calendar + mobile tagging
  • 32. Result: The Frankentipps.de-Idea + excellent utilisation „Networking“ = Multiplication! + fast + far-reaching! + changes/ complementation at all time and online immediately! event-manager login-area for event-manager powerful admin-sector digitalisation of datas Frankentipps.de News- paper City- Guide WWW Portal RSS/ Press-coverage web-calendar template for own website own (direct!) online-ticketing automated transmission mobile web calendar + mobile tagging
  • 33.
    • Result
    • professional utilisation of the internet even for small event-managers (local theaters, clubs,…)
    • High-developed Supllies for users
    • + lots of services
    • + no additional adds on the websites
    • Gap in the market
    • Germanwide unique
  • 34.
    • Event-manager account with registration For every single event it costs 20 Cent to go online! no additional costs! All services included!
    • Credit account with no risks
    • There is no minimum of credit on your account neccessary, no base fee (direct debit, PrePaid, Billing)
    • receipts/bills with reported taxes
    • Money-back guarantee after closing account
  • 35.  
  • 36. Handling-perspective event-manager special developed for event advertisement e.g. periodical, regular or unregular event-dates Simple + time-saving solution!
  • 37.
    • Periodical solutions can be merged with just a click! (e.g. adress of location, URL, advance sale informations)
    Handling-perspective event-manager
  • 38.
    • optional!
    • Individual seating plans
    • pricings & rebates/discounts
    • print@home or shipping of own tickets (order-solution)
    • Barcode-based Ticketing
    • admittance-control-Software
    • Administration, CRM
    Professional Ticketing-System
  • 39.
    • The concept allows very flexible handling!
    • advertisment Offline-Ticketstores, Ticket-Hotlines and/or
    • linking own existing ticketingsystem or
    • linking other ticketing-provider or
    • usage of the Frankentipps.de ticketing-solution print@home or ordersystem to ship own tickets
    Ticketing / advance sale
  • 40.
    • Automatical complementations
    • mapping route to event
    • printer friendly version
    • recommendation-button
    • reminder
    • contact-button
    • social bookmarking
    • -> all features can easy be used on own / another website!
  • 41.
    • Own Event calendar!
  • 42.
    • XML / RSS (Press-coverage) / Widgets
    • Mobile calendar version with QR-Code for mobile tagging
    www.veranstalter.de/mobil
  • 43. All data are automatically search engine optimized (e.g. google.com, yahoo.com,…) Direct submissions with Google Sitemaps!
  • 44. Multiplication! Transmitting to a media-partner network (Web, Web 2.0, social networks, print-publisher)
  • 45.
    • Changes, Complementations with just a click; (changes are immediately forwarded to all media-partners)
    • Statistics are online immediately as an email-report
    • (including tipps+hints for optimizing)
  • 46. = fast, high reaching, local and subregional Over 4 million people: Frankentipps.de is connecting the region!
  • 47. „ Frankentipps is not aiming for being the portal with the most events online, Frankentipps is aiming for reaching the most visitors for one event.“ Strategy
  • 48. 150.000 user 5.000+ events 500 events Concentration on ad, circulation, coverage not on events Concentration on events, no ads More attention for a event = higher pro rata regular concepts Frankentipps.de 150.000 user
  • 49.
    • Frankentipps.de offers
      • + an optimal, time-saving handling with event-data
      • + an enormous fast and far-reaching marketing
      • + an excellent support = administration + advertisement + ticketing in one solution!
  • 50. Pros for user -> Events only – no adds! -> High quality of delivered information -> Far-reaching supply
  • 51. Pros for user -> Local and subregional supply -> Many features and services -> Newsletter without adds -> Mobile website: www.frankentipps.de/mobil
  • 52. Pros for media-partner e.g. Cityguide hugo! -> Additional content -> not branded content -> High Quality -> Local and subregional supply
  • 53. Pros for media-partner e.g. Cityguide hugo! -> Immediately data-exchange -> No running-costs for data- reserach/digitalization -> Export from online to print -> No investments, turnover -> A cost-efficient solution
  • 54. Pros for artist -> event-manager has got an excellent solution for online- marketing Events are published quick and far-reaching Further use of published events (e.g. linking, web-napping) Artists doesn‘t need to be involved in Online-marketing
  • 55. Development Over 1.300 registered event-managers Over 60 media partners 180.000 users per month, in total more than 350.000 by media-network 800 GB Traffic on 3 servers
  • 56.
    • In preparation
    • Multilingualism (e.g. Czech)
  • 57.
    • Frankentipps.de:
    • A supplier-solution, not just a medium
    • cheap and succesfull event advertising solution
    • A stable business plan, no free-of-charge service
    • A cooperation-model (internet-portal  print publisher) that is considered exemplary
    • = growth and investitions in service, quality and coverage
  • 58. The Internet… Medium Number 1 for information and searching Key medium and biggest communication revolution in our time Media structural change Media usage, possibilities and press work changes
  • 59. The digitalisation and distribution of data is a main topic The assignment for human ressources in internet-jobs (e.g. data care / servicing on web-media) is gaining more and more importance
  • 60. Is the email-newsletter, the leaflet, the poster or the add in the paper enough for the future ? NO. Others will become faster with online-marketing !
  • 61. Financial crisis! Budgets + Sponsoring is shortened, canceled! Internet enables extensive economies! Take a chance!
  • 62. Thank you very much for your attention!

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