A community bank partnered with Kinetic Social to drive awareness of its LinkedIn page, focusing on small to medium size business targets in their region, as well as Decision Makers.

1. A community bank partnered with Kinetic Social to drive awareness of its
LinkedIn page, focusing on small to medium size business targets in their
region, as well as Decision Makers.
Kinetic Social utilized LinkedIn’s robust professional targeting to qualify the
appropriate users on LinkedIn and serve these audiences relevant
information about the bank.
Segmented Small Business, Medium Size Businesses, and Job Role targeting layered with geo-targeting.
Optimized between markets and found that Job Role Targeting outperformed Small/Medium Sized Businesses.
Adjusted bid structure and increased daily budgets to high performing portions of the campaign.
Reduced spend significantly on weekends due to poor historical performance.
Achieved an effective CPM 30% lower than intended goal through
successful scaling of campaigns and bid adjustments.
Kinetic Social Approach
Overview
Goals
Results
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