How to Attract Potential Customers with Landing Pages

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http://6starmedia.com/how-to-attract-potential-customers-with-landing-pages/ - Is the bounce rate of your landing page more like a trampoline? If so, then you may want to look at re-designing your landing page. Since all the advertising, SEO and PPC efforts in the world will not help you if potential customers do not like your landing page.

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How to Attract Potential Customers with Landing Pages

  1. 1. How to Attract Potential Customers with Landing Pages
  2. 2. Is the bounce rate of your landing page more like a trampoline? If so, then you may want to look at re-designing your landing page. Since all the advertising, SEO and PPC efforts in the world will not help you if potential customers do not like your landing page.
  3. 3. The landing page is a vital tool towards getting sales. While some use the homepage of their website, it is actually better to create a specific sales or landing page where customers who click the link to your content will go. Landing pages should be direct and work towards making the sale.
  4. 4. What follows are a few proven tips to landing more customers and lessening the bounce rate. You will need to experiment in terms of your marketing efforts, but the result will be well worth it when customers stay and utilize your landing page instead of bouncing away somewhere else.
  5. 5. Big, Bold Headline Having a bold, attention-getting headline may seem a bit old-fashioned, but it's really the only way to insure that you get the proper notice from your customers. The headline should be bold, but concise and present what your landing page is all about. The headline doesn't need to be overwhelming in terms of size, but it does need to really stand out.
  6. 6. Focus Your landing page needs to be focused on the product or service that you are advertising. There is no room for other products or services that might confuse them. If you are bringing customers to your landing page for “widgets”, then don't put any other products or services on that page.
  7. 7. Cut to the Chase Your landing page needs to be direct and straightforward. You do not want to waste the time of the customer, so get to the point quickly and then elaborate. Someone who is interested in what you are selling will stay if they know what it is about. All too often, landing pages do not get to the heart of the matter quickly enough which creates disinterest in the potential customer who quickly leaves.
  8. 8. Clean up the Clutter You should look over your entire landing page and remove anything that isn't necessary. You want to present your information as clean as possible. This means that items which distract from the main point should be removed. Holding the attention of your customers is paramount to making the sale, so you only want your landing page to reinforce the main information that you are presenting.
  9. 9. Provide an Extra Bonus Whether you are simply trying to lead capture or make the sale, you can help seal the deal by offering something extra that is free. It can be a short report, perhaps even a small, free eBook.
  10. 10. Whatever it is you are offering for free, be sure it is something useful to the customer. This can help you make the sale or at least have them more willing to sign up for a newsletter.
  11. 11. If you want to find out more about the effectiveness of landing pages, contact us today.
  12. 12. http://6starmedia.com/how-to-attractpotential-customers-with-landing-pages/

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