Retro Branding Trend There is a growing trend towards retro branding trademarks, with brands like Nokia, Star Wars, Harley Davison, Ferguson, Nintendo, Kodak, and Polaroid. as successful branded consumer products are associated with historic quality and reliability. Consumers have welcomed relaunched heritage brands with modern features, appealing to both young and mature segments. The Rediffusion brand is perfectly positioned to appeal to today’s consumers as its associated with innovative, high quality consumer products and services. Marketing Support We can also help identify and develop new distribution partners for your products. We have a UK & European network of contacts, for example major buying groups, distributors, and retail outlets. Rediffusion a heritage brand The Rediffusion brand was promoted globally and successfully for over 90 years and the Rediffusion group employed over 10,000 people worldwide. Consumers have shown great interest in relaunched historical brands with updated features. Social media engagement campaigns highlighting these features, appealing to older & younger generations. Learn more about Rediffusion’s history and see our latest show-reel video. https://www.youtube.com/watch?v=lcMGS3yaCZA www.rediffusionuk.com

1. A brand that shaped our world
A brand licensing opportunity

2. We are living in different times
1970s
Products
1990s
Products & Services
2000s
Customer
Centric
Today
Relationship Centric

3. The consumer decision journey
Four key
battlegrounds:
Source: McKinsey & Company
1 The consumer
considers an
initial set of
brands and
retailers
2 Evolution of the consideration as the
consumer gathers information
3 Selection of what to
buy, where to buy
and how to be
delivered
4 Consumer repurchases
current brand without
shopping around

4. “Brands earn trust by being authentic,
and by being seen to be authentic”
Robert Wolcott, Executive Director of the
Kellogg Innovation Network
The $2,000,000,000 MarketOpportunity

5. • The Rediffusion consumer
electrical/electronics retro brand will enable
your company to increase the visibility of your
products in your market, aid expansion and
increase market share.
• A First Class reputation for innovation & home
entertainment products.
• Established brand values provide quality
assurance to customers.
• Rediffusion has an impressive pedigree and
90-year history in countries such as the UK,
Thailand, Malaysia, South Africa, Malta,
Canada, Singapore, Hong Kong and the
Caribbean.
• A flexible licensing approach allowing you to control
and manage the brand in your territory.
• Rediffusion can break down barriers, reduce risk
factors and help increase your sales.
Company Overview

6. Broadcast Relay Service
Limited (BRS) – later
renamed Rediffusion –
began to relay radio
shows to subscribers in
South East England
Spotify of 1920s
BRS creates Rediffusion
to
re-broadcast audio &
TV signals via a wired
network for improved
quality and clarity
CableTV is born
Rediffusion starts to
manufacture television
sets, renting them to its
customers specifically for
use on the Rediffusion
network
The first closed content
& device network
Created the first UK
commercialTV
channel under the
Associated –
Rediffusion name
CommercialTV
pioneer
Rediffusion becomes the
firstTV station and cable
subscriptionTV channel in
Hong Kong
Rediffusion part of the
consortium responsible
for creativeThames
Television
A pioneer in
commercialTV
franchising
Rediffusion Computers
started the production of
analogue computers to
control flight simulators
RediffusionComputers
designed, manufactured,
sold, installed and
maintained online
shopping systems The
first
e-commerce platforms
1928 1931 1947 1954 1957 1964 1976 1980
A pioneering consumer electronics brand since 1928

7. A global trend towards retro brands
• Vintage revival instils a sense of nostalgic well-
being in consumers.
• Nostalgia is an effective marketing tool in an
excessively digitized society.
• Companies that utilize retro branding can establish
brand recognition much more easily by appearing
experienced and good-natured.
Retro branding
• There are two kinds of retro product.The first is a
genuine re-issue or replica of an original product
from the past.
• The other is a modern product that adopts retro
styling or a retro brand to make it look and feel
different from similar products.
• Retro brands revived include Polaroid, Kodak,VW
Beetle, BMW Mini, StarWars, Ben Sherman shirts
and Harley Davidson as examples.
What is a retro product?

8. Examples of the Rediffusion brand
Rediffusion Electrical, Electronics & Appliances

9. Examples of the Rediffusion brand
Rediffusion Electrical, Electronics & Appliances

10. www.rediffusionuk.com
A brand licensing opportunity

11. Disclaimer
While the information contained in this presentation is believed to be correct at the time of issue, neither the Company nor its officers or advisors hereby gives any
express or implied warranty in regard to its contents.This exclusion extends to liability howsoever arising in relation to any statement, opinion or conclusion contained
in, or any omission from, this presentation and in respect of any other written or oral communication transmitted (or otherwise made available) to any person. No
representations or warranties are made in relation to these statements, opinions or conclusions.This exclusion does not extend to any fraudulent misrepresentation
made by, or on behalf of, theCompany.
If a person proposes to enter into a Contract with the Company relating to the assets herein described, it must carry out its own due diligence enquiries and rely only on
(1) its own enquiries and judgment in relation to this transaction, including the preparation of its offer (2) the terms and conditions set out in the contract to be entered
into (as and when finally executed), subject to the limitations and restrictions specified in it. Neither the issue of this presentation, nor any of the information presented
in it, should be regarded as a commitment or representation on the part of theCompany (or any other person) to enter into a contractual arrangement.
All interested parties are recommended to seek their own financial and legal advice.