Why alternative classes and programs are vital for COPD patients. Why you should care about COPD and helping patients who can't breathe.

1. COPD Success
A project of Kel Wel Productions, Inc.

2. In a nutshell….
 I created an online program for people with COPD, Asthma, Emphysema, and other
breathing issues.
 Many people cannot make it to a formal hospital-based Pulmonary Rehab
program due to transportation, co-pays, still working, or programs are full.

3. Problem:13 Million people have COPD.
 No program close to the patient
 No access to reliable health information
 Internet is recycled articles
 Current solutions:
 Most formal PR programs take 6-8 people for 6-8 weeks.
 Most insurance allows ONE time through a program, if they can find one.
 GP’s and internists try and manage these patients
 This is not enough!

4. Opportunity :
 Most COPD patients are in their 70’s.
 This demographic is increasingly online
 Many are at their wit’s end trying to get help from Medicare and their doctors, and
answers from any reliable source.
 Pulmonary Rehab has been proven to improve the Quality of Life and to decrease
hospital admissions in patients with COPD

5. Why COPD Success is the solution
 One stop shop for reliable trusted professional information
 Ability to view and review the materials any time of day or night, as often as they
wish
 Lifetime membership
 No excuses!

6. The COPD Success Team
 Leah Ritz, Website Coordinator
 Saini Taarun, Web Developer
 Hendra Tok, Web Developer
 Robin Gandin, Word Doc – PDF Magic-Maker

7. The COPD Success Team wish list:
 Spanish Translator
 Marketer
 Advertising wiz
 Board Members and advisors
 Doctor supporter – for the Hangouts, and the private FB chat
 Respiratory Therapists – for the Google hangouts and FB chats

8. Market Fit and competition
 COPD Foundation – info is free. But fragmented
 NIH – info is free- but too much and not in order, little direction
 Google “COPD”  you get Pharmacy sites
 Then they get targeted with stupid stuff: “Ask your doctor about….”
 Then they go on Facebook to ask their friends

9. The COPD Success advantage
 All information in one place
 All learning modules in order, step by step
 Private Facebook group for questions to professionals only
 Non-internet users that do use E mail can go with “30 Days to Breathing Easier“
program, videos delivered directly to inbox, no login required.
 Monthly Google Hangouts to encourage continuation of program
 The program is already written and uploaded and LIVE

10. Revenue model
 Internet banner ads, margin ads
 Click on ad, opt in, they have option to pay and start immediately, or, they receive
CRM e mails encouraging them to join
 $697 and $79 price points
 As an affiliate marketer, clients will be occasionally marketed to with offers for
healthy living products such as non GMO foods, organic items, positive thinking
and meditation CD’s, towels that clean with water only, no chemicals.
 Online store page for products commonly used by lung patients

11. Expense Model
 Ads- Facebook, Google, banner ads on sites
 CRM
 Web Hosting
 Direct Mail Mailing Lists: $1000 for 1500 names. Tricky due to HIPAA
 Flyers and Rack cards , business cards
 Postage
 Travel to conferences
 Tables at conferences /tradeshows
 Banners, tablecloths, pens,
 Office Space
 VA for customer service
 Social Media manager
 Pay Pal and shopping cart

12. Financial Projections
 $679 x 1000 users = $679000 per year.
 PLUS
 $79 x x users
 And
 $37 webinar for parents of kids with Asthma

13. Exit strategy
 Sell the site to Pharmaceutical company, IPA, Health /Medical group with large
COPD population and no viable PR program
 [Let’s talk about that  - For example: Healthcare giant Kaiser Permanente. . .

14. Large Hospital- based PR programs:
 Cost to run a PR program:
 Space-often shared with Physical Therapy or cardiac rehab
 Oxygen tanks
 Staff- 1 RT or staff per 4 patients , 3 days a week
 Coordinator – intake, staffing, candidate review, etc.
 Studies show hospital based PR programs are NOT profitable, EVEN though Pulmonary
Rehab is proven to lower readmissions, a federal mandate .
 Skip the space issues and the staff issues- have the patient do it themselves.
 Motivation- is also a factor in live programs.
 The DOCTOR will be the cattle prod, “did you complete the COPD Success program
yet?”

15. Funds will go to:
 Ads- Facebook, Google, banner ads on sites - $100 to $5000 and up -
 CRM - $30 /month
 Web Hosting - $30/ month
 Direct Mail Mailing Lists: $1000 for 1500 names. Tricky due to HIPAA
 Flyers and Rack cards , business cards - $300/year
 Postage for letters to doctors and 02 suppliers $300-$400/ year
 Travel to conferences ATS, CTS, etc. $2000 a pop
 Tables at conferences /tradeshows - $2500 each for the big shows
 Banners, tablecloths, pens, - $300/ year
 Office Space $ 200 per month
 VA for customer service – if needed $100/month
 Social Media manager - $400 /month
 Pay Pal and shopping cart -$ $52/month
 CPA/ corp taxes/ state business tax - $800/year

16. For more information:
 Kelly Welton RRT –NPS
 310-529-3475 direct
 Visit www.TheBreathingSpecialist.com or
 www.COPDSuccess.com
 Thank You for your time, I appreciate it !