1. Lifestyle Activewear Brand Fabletics
Scales their Brand Ambassador Program With 1 Platform,
Leaving Numerous Platforms in the Dust

2. www.realpulse.com 2
CASE STUDY
The Quick Take
ReadyPulse worked with lifestyle activewear brand Fabletics to scale and
manage an effective brand ambassador program that embodies their brand
mission, and allows loyal customers to carry out Fabletics’ mission, resulting
in increased brand buzz and engagement. Fabletics had been using multiple
platforms to configure, launch, and measure on-going campaigns. ReadyPulse
partnered with Fabletics to simplify the brand ambassador management
process, freeing up more time for the team to complete other marketing
initiatives to impact their bottom line.
About Fabletics
Fabletics is an innovative, high quality activewear and accessories line for
today’s active woman, co-founded by actress Kate Hudson and the team behind
JustFab. Our designs uphold our core principles of fit, function and style - all
at great prices. From workout essentials to fashion-infused designs, Fabletics
offers a range of activewear for the workout and beyond.
Fabletics includes a wide selection of tops, tanks, tees, sports bras, hoodies,
jackets, leggings, pants and shorts to fit every fitness level. Become a Fabletics
VIP member and enjoy free shipping, easy returns and complete outfits starting
at only $49.95.
Launched in October 2013, Fabletics is revolutionizing the way women shop for
their activewear. Join the movement at www.fabletics.com.

3. www.realpulse.com 3
CASE STUDY
Challenge Fabletics Challenge
Solution
Fabletics is committed to inspiring and empowering
its community to get active and believe in a way of
living that promotes health, community, determination,
passion and joy, leveraging loyal customers to help
motivate and inspire members. During the initial
startup of their brand amabassador program, Fabletics
was challenged with managing, communicating, and
activating their brand ambassadors in an efficient
and scalable way. Before finding ReadyPulse, the
Fabletics team spent numerous hours manually
emailing ambassadors, updating Excel spreadsheets,
and creating campaign elements. They had to use
a combination of tools from multiple platforms to
create elements that they would piece together
step by step to execute one campaign, making the
task of measuring buzz, engagement, and ROI from
campaigns on an ongoing basis a tedious task. The
team determined that a simpler solution was necessary
to increase productivity and prioritize workflow
ReadyPulse’s Pulse Marketing Suite provided one easy
platform that would meet all their needs, allowing the
team to more effectively manage the program and to
help the team meet and exceed their goals.
• Managing brand ambassadors in an effective way
• Streamline process to be more efficient
• Increase productivity
• Prioritize workflow
The Solution to Running Smoothly
JustFab Inc, Fabletics’ parent company, shared their winning
strategy for managing a community of loyal customers,
Pulse Ambassadors. This platform allowed Fabletics to
configure a white-labeled hosted brand ambassador portal,
launch on-demand marketing campaigns, communicate with
ambassadors regularly with ease, measure ROI, and recruit
new brand ambassadors every quarter. New ambassadors
can look to veteran ambassadors for inspiration and guidance
so they can participate in campaigns and generate
high-quality content and feedback.

4. www.realpulse.com 4
Running campaigns
before was a huge
hassle! I had too
many tools in too
many different
platforms to execute
just one campaign.
Pulse Ambassadors
streamlined this
process for me, and
made running ongoing
campaigns a breeze.
—Alyssa Nimedez
Fabletics Influencer Relations
Fabletics brand ambassadors love Pulse Ambassadors! They enjoy
participating in the campaigns, seeing each other’s content, and now they
feel like they are apart of our brand team. Because of this their engagement
frequency and quality have greatly increased.
—Alyssa Nimedez, Fabletics Influencer Relations
CASE STUDY
Healthy Results
In Fabletics’ first six months of using Pulse Ambassadors, they ran a total of nine campaigns. The
effectiveness and success of these campaigns are worthy of a champion title, as they are the most
engaged brand ambassador program within ReadyPulse’s platform. Fabletics sees an average
participation rate of 50% from their 43 ambassadors. Over the duration of their campaigns, Fabletics
collected 522 pieces of content, and every piece of content is authorized for their use in marketing.,
providing Fabletics with a solid stream of inspirational, authentic, and user-generated content.
Campaigns
• Photo: 2
• Survey: 2
• Photo & Survey: 5
Total Campaigns: 9
Best Campaign
• Share Your Fabletics Story
• 80% participation rate
Total Campaigns: 9
Content
• 100% Authorized Content
• 90% of Ambassadors shared their
submitted CTA campaign content on
Fabletics Facebook Page Wall
• 50% of Ambassadors with Twitter shared
their submitted campaign content on Twitter

5. www.realpulse.com 5
A leader in social content marketing, ReadyPulse web-
based platform helps brand identity customer-sourced,
high-quality user generated photos, videos, picture, and
testimonials and repurpose them in brands/marketing
campaigns.
paid endorsers, and drawn from brand-owned social
pages on Facebook, Twitter, Instagram and Pinterest, this
user-generated content spans a variety of user, including
testimonials, reviews, buzz generation, expressions,
intent and advertisements. What result is social proof
An award winning company that has been recognized
as a Red Herring North America 100 Finalist, a 2012
Service Technology Rising Star, an Aragon Research
2012 Hot Vendor, and the winner of the Silicon Valley
2012 Innovation Summit, ReadyPulse processes over
100 million behaviors a day generated by over one
thousands brands from across multiple social networks.
These brands include O’Neil, GoPro, and Cost Plus World
Market, just to name a few.
ReadyPulse is a privately held company that was
Washington, and Sunnyvale, California. More information
can be accessed via the company’s website at http://
www.readypulse.com.
15 Lake Bellevue Drive, Suite
200, Bellevue WA 98005
150 Mathilda Place, Ste 302,
Sunnyvale, CA 94086
+1-888-988-7412
www.readypulse.com
www.readypulse.com
About | READYPULSE
4
ReadyPulse is changing the face of digital marketing
delivering social proof on-demand and at scale. Pulse
Marketing Suite is a system of record for social content
and social ambassadors for enterprise brands and
retailers such as Nickelodeon, The North Face, and
Reebok. Pulse Marketing Suite, a B2B, enterprise SaaS
content commerce platform, is the most effective way
to leverage social media photos and influencers helping
enterprise brands and retailers drive commerce with
100% authorized, high quality, product relevant social
user-generated content. Pulse Marketing Suite identifies
the best 1% of photos and videos curated from hashtags,
Facebook, Twitter, Instagram, YouTube, brand website,
and Pulse Ambassador portal with patented technology.
Digital marketers can identify and recruit the most
influential social users as opt-in brand ambassadors,
activate marketing campaigns on-demand, and amplify
high quality, product relevant, authorized content in
context of e-commerce experiences. Resulting in
measurable significant increases in social referrals, web
engagement, and e-commerce conversions.
For more information about ReadyPulse visit
readypulse.com or contact us at
contact@readypulse.com.
CASE STUDY
1600 A El Camino Real
San Carlos, CA 94070
7901 168th ave ne ste. 101
Redmond, WA 98052
+1-888-988-7412
www.readypulse.com