2. Kate’s Message
Welcome to 2015! What a fabulous year we have had in
our local, regional and national real estate markets. Prices
continued to rise with strong consumer demand for homes
across the GTA and in our South Mississauga Neighbourhoods
as well.
The 2014 market mirrored a successful 2013 market with
an above average increase in demand in October helping us
finish the year on a solid footing. 2015 should continue on the
same path with good balance between supply and demand.
Consumers will continue to favour home ownership over renting
while interest rates remain at their historic lows.
With a wealth of experience, a wide network of professional
service providers and a strong and energetic sales and support
team, the Kate Peterson Team is ready to make your move
a simple, smooth and straightforward experience. The right
information, the right decisions, the right results... It’s The
Right Move to have the Kate Peterson Team by your side. Have
a wonderful year.
Real Estate Experience
• Joined Keller Williams January 2013
• KW Platinum Award 2013 & 2014 (Top 1% for KW across
North America)
• Sales Representative with Royal LePage Sept. 2005 - Dec. 2012
• Award Winning with Royal LePage since 2006
Affiliations
• Member Toronto Real Estate Board
• Member Mississauga Real Estate Board
• Member Oakville Milton Real Estate Board
• Member ALC (Agent Leadership Council) for KW Realty Solutions
2013 - present
Personal Background
• Married with four children
• Mississauga resident ’81-’86
• Mississauga/Port Credit resident since 1998
• Graduated from the University of Toronto with
a BSc. in Psychology and Sociology
Previous Career
• PR and Customer Service Rep. for HOMES Publishing Group
• Market Analyst for PMA Brethour Inc., Brokerage
• Social Worker for Metropolitan Toronto Community and
Social Services Dept.
Leisure Activities
• Spending time with family and friends, watching many
a hockey game, skiing, playing squash and travelling
TEAM
Biography
Jeff Peterson
Sales Representative
With his background in engineering and computer
science, Jeff’s approach to real estate is highly
analytical. His clients value his insight into the
financial aspects of real estate, whether it concerns
a primary residence or investment properties.
Jennifer Harrison
Sales Representative
Joining the team in 2014, Jennifer brings a wealth
of experience with her background in tech, logistics
and event planning. Attention to detail is her forte
in serving her clients.
Debbie O’Day-Smith
Client Care Manager
Debbie brings her experience in the investment
industry and a commitment to service to her role as
Client Care Manager for the team, ensuring clients
are kept informed of progress.
Duncan Stewart
Sales Representative
Growing up in Lorne Park and now raising his own
family in Port Credit, Duncan has unsurpassed
knowledge of the local area and markets. Attention
to customer service is his focus.
Ruchi Chawla
Sales Representative
With her background in the mortgage industry and
an in-depth knowledge of real estate financing,
Ruchi’s true and honest approach has always made
her clients feel comfortable and at ease.
Johanna Kee
Admin Manager
Johanna brings years of experience with real estate
brokerages and systems to her role as Admin
Manager. She ensures that every task involved in the
sale of a home is tracked and completed on time.
TheTeam
3. January February March
Listings /13 586 629 704
Sales /13 112 149 173
Sales % /13 19% 24% 25%
Listings /14 476 510 656
Sales /14 91 122 191
Sales % /14 19% 24% 29%
0
100
200
300
400
500
600
700
800
900
1000
SalesListings
Listing to Sales Ratio 2013-2014
For South Mississauga
2013
2014
April May June July August September
832 943 844 769 687 754
200 275 230 192 144 170
24% 29% 27% 25% 21% 23%
869 858 839 761 686 775
233 264 215 199 148 176
27% 31% 26% 26% 22% 23%
Listing to Sales Ratio 2013-2014
For South Mississauga
2013
September October November December
739 650 407
157 149 78
21% 23% 19%
764 634 419
213 160 78
28% 25% 19%
Statistics* in this report include 10 year history of sale prices and days on market for:
• Detached Homes • Semi-detached Homes •Townhomes • Condominiums •Vacant Land • Multi-Family Dwellings
*All statistics are from the Toronto Real Estate Board.
NOTE: Due to the Toronto Real Estate Board’s initiative to re-district the GTA in July 2011, statistics for previous reporting areas (W12 & W13) are no longer available.
Some data has been re-calculated from past reports to correspond with TREB’s new community boundaries. For further information please contact Kate directly.
2011 2012 2013 2014
Number Listed 16,773 18,274 18,164 17,686
Number Sold 10,446 9,805 9,748 10,181
Percentage of Listings Sold 62% 54% 54% 58%
Average Price 421,096 456,027 478,958 506,818
Percentage Change vs. Prior Year unavailable +8.3% +5% +5.8%
Median Price 376,000 407,007 430,000 457,600
Average DOM 23 24 26 24
Average LP/SP 98% 98% 98% 98%
Mississauga Sales and Price History
Statistics
4. !
889,859
962,111
1,120,626
1,086,779
1,180,756
1,267,971
1,281,068
1,516,044
1,517,644
1,422,430
40 41
37 39 42
51
34 35 33
48
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
Mineola West
Freehold Properties
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
279,500
296,500
311,300
330,286
337,950
391,271
401,946
427,688
444,538
475,846
54
26
18
29
34
22
32
22
25
33
Mineola East
Condominium Townhomes
All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
5. 29 29
24
36 34
29
53
19
31 32
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
493,312
562,316
592,708
695,573
624,393
681,817
744,518
770,775
968,022
999,643
Average Sold Price Average DOM
Mineola East
Freehold Properties
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
354,692
399,747
432,904
454,904
455,996
503,692
500,655
582,517
587,852
686,919
38
25
23
26
30
25
17
12
23 24
Cawthra West
Freehold Properties
6. All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
!
! !$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
27
38
27
33 32
25 22 22
30 27
475,487
495,039
490,498
556,481
621,106
667,911
758,697
758,259
761,578
961,907
Port Credit Village
Freehold Properties
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
609,000
528,800
904,725
839,475
752,333
831,667
720,000
1,037,333
1,246,667
1,078,400
14
33
24 28
114
60
38
46
15
43
The Regatta (65 Port Street)
Condominiums
7. !
!
!
!
!
!
!
!
$460,000
$480,000
$500,000
$520,000
$540,000
$560,000
$580,000
$600,000
2011 2012 2013 2014
Average Sold Price Average DOM
524,748
582,200
560,861
503,386
52
74
48
38
1 Hurontario Street
Condominiums
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
$550,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
320,500
327,947
409,948
418,923
426,619
407,857
460,592
507,292
491,222
455,500
52
69
41
46
53
31
25
46
38 40
70 & 80 Port Street
Condominiums
8.
9. Lakeview
Cawthra West
Mineola East
Port Credit
Mineola West
Gordon Woods
Lorne Park
Rattray Marsh
Clarkson
Mississauga Golf Club Area
Sherwood Forest
Sheridan Homelands
The Neighbourhoods of South Mississauga
10. All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
!
!
! !
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
697,500
745,645
853,743
806,556
791,250
874,000
952,067
943,000
1,009,768
1,279,885
45
59
44
56
43
52
33
18 21
27
Port Credit Village –
Residences on the Lake
Fram Condominium Townhomes
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
215,898
240,586
251,903
271,444
262,660
281,752
313,000
333,970
341,905
367,391
19
27 27
25 24 24
26 27
18 16
Average Sold Price Average DOM
Shawnmarr
Condominium Townhomes
11. $0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
191,577
206,488
225,508
221,071
239,400
256,960
333,632
304,736
341,714
367,500
43
34
28 26
37 36
18
28
46
40
Port Credit Village –
N of Lakeshore, W of Hurontario
Condominium Apartments
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
366,145
396,417
410,636
431,442
459,944
460,406
458,438
521,212
522,142
534,983
39
24
28 27
30
32
29
24 26
23
Queen Street
Condominium Townhomes
12. !
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
734,226
827,973
835,476
961,437
901,714
988,789
1,068,057
1,104,663
1,210,796
1,236,164
30
37 34 38 40
36
32
21
34
30
Lorne Park
Freehold Properties
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
743,395
775,604
792,759
774,300
860,782
985,114
884,853
1,240,031
967,925
1,058,359
37 41
47
37
41 43
34
27
34 33
Gordon Woods
Freehold Properties
All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
16. We put your property in the centre of an extensive and
Personalized Marketing Program
From the initial planning stages through to your successfully completed sale,
The Kate Peterson Team implements your customized preparation, staging,
pricing and marketing plan to bring your home maximum market exposure
to sell faster and for top dollar. It is our goal to help you achieve the highest
return on your real estate investment with a stress free transaction.
Strategic
marketing for
MAXIMUM
exposure!
LOCAL, REGIONAL, NATIONAL AND INTERNATIONAL STRATEGIC ADVERTISING
Promoting your property locally
and regionally:
The Home News
Homes and Land Magazine
National Post
The Toronto Star
Port Credit Homes
Lorne Park Homes
Port Credit Village Times
Mississauga News
Direct mail advertising with
Just Listed cards – targeted to
reach potential purchasers for
your property
Personalized feature books of
your home with professional
photos and floorplans
Local and National target audience:
www.Realtor.ca
www.KatePeterson.ca
www.kw.com
www.realestatevine.ca
www.mreb.ca (Mississauga Real Estate Board)
www.TorontoRealEstateBoard.com
www.omdreb.on.ca (Oakville Real Estate Board)
www.TheHomeNews.ca
www.zoocasa.com
www.craigslist.com
www.kijiji.ca
www.everythingZOOMER.com – targeting
the new demographic of Boomers who are
the main buyers of luxury, vacation and
retirement properties
Your own personal property website address
International target audience:
www.HomesandLand.com (Homes & Land)
Approximately 15% - 17% of visitors to
this site originate from the United States,
the United Kingdom, India, Australia,
United Arab Emirates, Israel, Germany
and France.
www.RobbReport.com
www.IHT.com (International Herald Tribune)
– 2.1 million unique visitors/mth
www.nytimes.com (The New York Times)
The New York Times GreatHomes
– 12 million unique visitors/mth
www.DupontRegistry.com (DuPont Registry)
– 140,000 unique visitors/mth
www.RealEstateJournal.com
(Real Estate Journal from the Wall Street Journal)
– 1.4 million unique visits/mth
Instantly promotes your property on 30+ websites including:
FAR REACHING INTERNET EXPOSUREPRINT DISTRIBUTIONS
Ç
Targeting over 1,000 potential purchasers
and dedicated buyer agents through mass
email distribution about your listing with
professional photos and virtual tours.
TARGETED DIRECT EMAIL
Ç
Ç
Streaming your listing to the growing
number of social media followers:
Facebook: South Mississauga Homes
Twitter: SouthMissHomes
LinkedIn: KatePetersonTeam
YouTube: KatePetersonTeam
SOCIAL MEDIA STRATEGY
Ç
Old fashioned hard work and face-
to-face networking that has served
our clients well for over a decade,
one relationship at a time.
ORGANIC APPROACH
Ç
17. Call Kate Peterson
905.271.5151
*Based on TREB statistics for properties sold in 2014 by the Kate Peterson Team
Selling 40% Faster for 1.44% More
than the MLS average*
Need we say more?
18. Thinking of Selling?
Call today for your
confidential and
complimentary
market evaluation!
Direct: (905) 271-5151
Email: Kate@KatePeterson.ca
Web: www.KatePeterson.ca
The Right Information. The Right Decisions.TEAM
Keller Williams associates may be taking the day off on Thursday, May 14, 2015, but
it will hardly be a day of rest. Associates with the KW Realty Solutions Office have
chosen to “Give Where They Live” as part of RED Day, one of the biggest events in the
real estate industry.
Short for “Renew, Energize and Donate,” RED Day was created to unite Keller
Williams Realty offices and associates in an international day of service.
Since the first RED Day in 2009, Keller Williams associates have given almost a half
million hours of community service through activities ranging from food and blood
drives to cleaning up trash in public parks, revamping gardens at nursing homes and
rebuilding homes and schools for community members in need. To this day, it is one
of the largest events in the real estate industry.
Call Kate today for more information or to lend a hand!
(905) 271-5151, or visit www.kw.com/redday
Sixth Annual Red Day on May 14, 2015
KellerWilliams Realty Solutions is part of this
community service initiative across the globe.
M AY 14 2 0 1 5
The Kate PetersonTeam is
Committed to the Community
• Kenollie Public School
• Forest Avenue Public School
• Canadian Cancer Society
• Erica’s Wish Foundation
• Rotary Club of Mississauga
Lakeshore – Movies in the Park
• Port Credit Hockey Association
• Compass Food Bank
• Port Credit Village
Residents Association
• Salvation Army
• Mississauga Festival Choir
Active in many groups and events, every member of the Kate Peterson Team is
proud to be part of our local community, supporting and sponsoring:
19. The Right Results. It’sThe Right Move to have Kate by your side.
Easily Putting Everything in Place
CONTRACTORS
Everyday Handymen • Home Builders • Renovators
FINANCIAL SERVICES
Mortgage • Investment • Legal • Counsel
“Thanks so much Kate and the team for all the hard work done on
the sale of my Mom’s house. Not only that, but your kindness and
understanding in a difficult time was greatly appreciated. I still can’t
believe the house sold in 4 days! I will continue to recommend you to
anyone needing a real estate agent.”
Karen
“We are writing this as we sit in the backyard of our beautiful home
Kate helped us find! If it weren’t for her help we would never have
found this house! Kate... thank you for all your help and patience
with us! You were helpful from the first day we met at an open
house until the evening of closing! I will recommend you to anyone
and you will help us in the future!”
Kristina and Tiago
“I would like to thank Kate and the Team for all their hard work
and exceptional service in helping us sell our home quickly. Their
market knowledge, guidance and support in both the sale and the
purchase of our new home minimized our stress tremendously.
They are a pleasure to work with. I would highly recommend the
Kate Peterson Team!”
Heather
“I had been dreading the prospect of moving for some time, but
finally called Kate. I selected her due to the fact that she lives in our
community and another neighbour had been very pleased with her.
I called Kate and we set up a meeting. I knew then and there that
I would not need to shop around for any other real estate agent as
she completely understood my needs and expectations. Kate deliv-
ered more than I ever expected – she kept me informed of all info
necessary to the sale of our house and followed through with every
detail. I loved the fact that she is very much “on top of her game”
without being pushy. Her warmth and understanding coupled with
great business savvy made her a pleasure to deal with. Since the
sale, others have asked me what I think of Kate Peterson, and my
answer to every person has been, “She’s the best.”
Alexandra
Our Clients have the Last Word
We have everyone and everything you need for your home.
MOVING SERVICES
Movers • Packers • Storage
EXTERIOR/INTERIOR
Exterior Maintenance • In-Home Cleaning • Junk Removal
20. Whether you are
contemplating a move or
would just like a sense of
what your home may be
worth in today’s market,
CALL FOR
A FREE
MARKET
EVALUATION!
905.271.5151www.KatePeterson.ca
Info@KatePeterson.ca www.KatePeterson.ca
SouthMissHomes | South Mississauga Homes | KatePetersonTeam | KatePetersonTeam
connect with the
KATE PETERSON TEAM
Keller Williams
Realty Solutions
Brokerage Independently Owned and Operated
Attention,
Home Buyers
and Sellers
The Right Information Can
Make All the Difference!
Kate Peterson has built her business by
always going the extra mile to ensure
clients reach their goals. That’s why
she’s offering these special reports for
people throughout the area.
The Last 10 Properties
Sold in Your Neighbourhood
Ask Kate for a complimentary
copy of this vital resource that will help
you gauge current market trends and
compare pricing in your area.
The Five Hottest Buys
on the Market
Call Kate today for a free copy
of this important tool and get a jump on
the best values in your area.