Kaseya Connect 2011 - Branding Your Company's DNA (LukeMysse)

presented by LukeMysse.com

WHAT YOU CAN EXPECT» Quick introduction» What branding is and isn’t» 3 important BRANDING areas» 60 day challenge» Q&A

WHO IS THIS GUY? » Luke Mysse » Branding for over 14 years » Founder of CROSSGRAIN.com » Works with service companies

WHAT IS BRANDING?

We buy and make decisions based on emotion that we later justify by fact.WHAT IS BRANDING?

WHAT BRANDING IS NOT » Not a logo or colors » Not a one time event » Not a fit for everyoneWHAT IS BRANDING?

WHAT BRANDING IS » It’s your core belief » It’s your voice in the market » It’s a promise keptWHAT IS BRANDING?

BRAND POSITIONING

“The solution to a positioning problem is usually found in the prospect’s mind, not in the product itself.” Positioning by Jack TroutBRAND POSITIONING

BRAND POSITIONING CASE STUDYBRAND POSITIONING

1. NARROW YOUR FOCUSBRAND POSITIONING

Positioning is not about youBRAND POSITIONING

2. KEEP IT SIMPLE

3. FOCUS ON WHAT YOU’RE GOOD ATBRAND POSITIONING

“We hear the question “what do you do for a living?” all the time. Your professional category is the wrong answer.” Book Yourself Solid by Michael PortBRAND POSITIONING

BRAND POSITIONING

Positioning is not about youBRAND POSITIONING

BRAND CONSISTENCY

1. HOW YOU TALKBRAND CONSISTENCY

BRAND CONSISTENCY CASE STUDYBRAND CONSISTENCY

2. HOW YOU ACTBRAND CONSISTENCY

“80 percent of companies believe they deliver a superior customer experience, but only 8 percent of their customers agree.” Jeff SwystunBRAND CONSISTENCY

3. HOW YOU LOOKBRAND CONSISTENCY

80% consistent 20% full of surpriseBRAND CONSISTENCY

BRAND CULTURE

Your culture is part of your brand whether you want it to be or not.BRAND CULTURE

1. HIRE FOR SPIRIT, TRAIN FOR SKILLBRAND CULTURE

“Marginal tactics executed passionately almost ALWAYS will outperform brilliant tactics executed marginally” Selling The Invisible by Harry BeckwithBRAND CULTURE

2. CHECK YOUR ATTITUDEBRAND CULTURE

BRAND CULTURE CASE STUDYBRAND CULTURE

“Leadership is practiced not so much in words as in attitude and in actions.” Harold S GeneenBRAND CULTURE

3. LET INDIVIDUAL PASSIONS SHINE THROUGHBRAND CULTURE

“By expressing your passion you create an experience that people remember. When people remember you THAT is good business.” Love Is The Killer App by Tim SandersBRAND CULTURE

“It was about building a lifestyle that was about delivering happiness to everyone, including ourselves.” Zappos.com CEO Tony HsiehBRAND CULTURE

60 DAY CHALLENGESECURE YOUR POSITIONING- Narrow your focus.AUDIT YOUR CONSISTENCY- Look at every point of contact.INVEST IN YOUR CULTURE- Invest in your people.

“You can have everything you want in life, if you just help enough other people get what they want.” Zig Ziglar

What say you?

Connect with Luke online... LukeMysse.com @LukeMysse LukeMysse@Me.com From your smartphonesnap for contact info or visit LukeMysse.info

Kaseya Connect 2011 - Branding Your Company's DNA (LukeMysse)

by Kaseya on May 10, 2011

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Kaseya Connect 2011 - Branding Your Company’s DNA (LukeMysse) — Presentation Transcript