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Kaseya Connect 2011 - Branding Your Company's DNA (LukeMysse)
 

Kaseya Connect 2011 - Branding Your Company's DNA (LukeMysse)

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    Kaseya Connect 2011 - Branding Your Company's DNA (LukeMysse) Kaseya Connect 2011 - Branding Your Company's DNA (LukeMysse) Presentation Transcript

    • presented by LukeMysse.com
    • WHAT YOU CAN EXPECT» Quick introduction» What branding is and isn’t» 3 important BRANDING areas» 60 day challenge» Q&A
    • WHO IS THIS GUY? » Luke Mysse » Branding for over 14 years » Founder of CROSSGRAIN.com » Works with service companies
    • WHAT IS BRANDING?
    • We buy and make decisions based on emotion that we later justify by fact.WHAT IS BRANDING?
    • WHAT BRANDING IS NOT » Not a logo or colors » Not a one time event » Not a fit for everyoneWHAT IS BRANDING?
    • WHAT BRANDING IS » It’s your core belief » It’s your voice in the market » It’s a promise keptWHAT IS BRANDING?
    • BRAND POSITIONING
    • “The solution to a positioning problem is usually found in the prospect’s mind, not in the product itself.” Positioning by Jack TroutBRAND POSITIONING
    • BRAND POSITIONING CASE STUDYBRAND POSITIONING
    • 1. NARROW YOUR FOCUSBRAND POSITIONING
    • Positioning is not about youBRAND POSITIONING
    • 2. KEEP IT SIMPLE
    • 3. FOCUS ON WHAT YOU’RE GOOD ATBRAND POSITIONING
    • “We hear the question “what do you do for a living?” all the time. Your professional category is the wrong answer.” Book Yourself Solid by Michael PortBRAND POSITIONING
    • BRAND POSITIONING
    • Positioning is not about youBRAND POSITIONING
    • BRAND CONSISTENCY
    • 1. HOW YOU TALKBRAND CONSISTENCY
    • BRAND CONSISTENCY CASE STUDYBRAND CONSISTENCY
    • 2. HOW YOU ACTBRAND CONSISTENCY
    • “80 percent of companies believe they deliver a superior customer experience, but only 8 percent of their customers agree.” Jeff SwystunBRAND CONSISTENCY
    • 3. HOW YOU LOOKBRAND CONSISTENCY
    • 80% consistent 20% full of surpriseBRAND CONSISTENCY
    • BRAND CULTURE
    • Your culture is part of your brand whether you want it to be or not.BRAND CULTURE
    • 1. HIRE FOR SPIRIT, TRAIN FOR SKILLBRAND CULTURE
    • “Marginal tactics executed passionately almost ALWAYS will outperform brilliant tactics executed marginally” Selling The Invisible by Harry BeckwithBRAND CULTURE
    • 2. CHECK YOUR ATTITUDEBRAND CULTURE
    • BRAND CULTURE CASE STUDYBRAND CULTURE
    • BRAND CULTURE CASE STUDYBRAND CULTURE
    • “Leadership is practiced not so much in words as in attitude and in actions.” Harold S GeneenBRAND CULTURE
    • 3. LET INDIVIDUAL PASSIONS SHINE THROUGHBRAND CULTURE
    • “By expressing your passion you create an experience that people remember. When people remember you THAT is good business.” Love Is The Killer App by Tim SandersBRAND CULTURE
    • “It was about building a lifestyle that was about delivering happiness to everyone, including ourselves.” Zappos.com CEO Tony HsiehBRAND CULTURE
    • 60 DAY CHALLENGESECURE YOUR POSITIONING- Narrow your focus.AUDIT YOUR CONSISTENCY- Look at every point of contact.INVEST IN YOUR CULTURE- Invest in your people.
    • “You can have everything you want in life, if you just help enough other people get what they want.” Zig Ziglar
    • What say you?
    • Connect with Luke online... LukeMysse.com @LukeMysse LukeMysse@Me.com From your smartphonesnap for contact info or visit LukeMysse.info