Kaseya Connect 2011 - Branding Your Company's DNA (LukeMysse)

•

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Business Technology

presented by LukeMysse.com

WHAT YOU CAN EXPECT
» Quick introduction
» What branding is and isn’t
» 3 important BRANDING areas
» 60 day challenge
» Q&A

WHO IS THIS GUY?
» Luke Mysse
» Branding for over 14 years
» Founder of CROSSGRAIN.com
» Works with service companies

WHAT IS BRANDING?

We buy and make decisions
based on emotion that we
later justify by fact.

WHAT IS BRANDING?

WHAT BRANDING IS

» It’s your core belief
» It’s your voice in the market
» It’s a promise kept

WHAT IS BRANDING?

2. KEEP IT SIMPLE

60 DAY CHALLENGE
SECURE YOUR POSITIONING
- Narrow your focus.

AUDIT YOUR CONSISTENCY
- Look at every point of contact.

INVEST IN YOUR CULTURE
- Invest in your people.

“You can have everything you
want in life, if you just help
enough other people
get what they want.”
Zig Ziglar

What say you?

Connect with Luke online...

LukeMysse.com

@LukeMysse

LukeMysse@Me.com

From your smartphone
snap for contact info or visit
LukeMysse.info

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1. presented by LukeMysse.com

2. WHAT YOU CAN EXPECT » Quick introduction » What branding is and isn’t » 3 important BRANDING areas » 60 day challenge » Q&A

3. WHO IS THIS GUY? » Luke Mysse » Branding for over 14 years » Founder of CROSSGRAIN.com » Works with service companies

4. WHAT IS BRANDING?

5. We buy and make decisions based on emotion that we later justify by fact. WHAT IS BRANDING?

6. WHAT BRANDING IS NOT » Not a logo or colors » Not a one time event » Not a fit for everyone WHAT IS BRANDING?

7. WHAT BRANDING IS » It’s your core belief » It’s your voice in the market » It’s a promise kept WHAT IS BRANDING?

8. BRAND POSITIONING

9. “The solution to a positioning problem is usually found in the prospect’s mind, not in the product itself.” Positioning by Jack Trout BRAND POSITIONING

10. BRAND POSITIONING CASE STUDY BRAND POSITIONING

11. 1. NARROW YOUR FOCUS BRAND POSITIONING

12. Positioning is not about you BRAND POSITIONING

13. 2. KEEP IT SIMPLE

14. 3. FOCUS ON WHAT YOU’RE GOOD AT BRAND POSITIONING

15. “We hear the question “what do you do for a living?” all the time. Your professional category is the wrong answer.” Book Yourself Solid by Michael Port BRAND POSITIONING

16. BRAND POSITIONING

17. Positioning is not about you BRAND POSITIONING

18. BRAND CONSISTENCY

19. 1. HOW YOU TALK BRAND CONSISTENCY

20. BRAND CONSISTENCY CASE STUDY BRAND CONSISTENCY

21. 2. HOW YOU ACT BRAND CONSISTENCY

22. “80 percent of companies believe they deliver a superior customer experience, but only 8 percent of their customers agree.” Jeff Swystun BRAND CONSISTENCY

23. 3. HOW YOU LOOK BRAND CONSISTENCY

24. 80% consistent 20% full of surprise BRAND CONSISTENCY

25. BRAND CULTURE

26. Your culture is part of your brand whether you want it to be or not. BRAND CULTURE

27.

28. 1. HIRE FOR SPIRIT, TRAIN FOR SKILL BRAND CULTURE

29. “Marginal tactics executed passionately almost ALWAYS will outperform brilliant tactics executed marginally” Selling The Invisible by Harry Beckwith BRAND CULTURE

30. 2. CHECK YOUR ATTITUDE BRAND CULTURE

31. BRAND CULTURE CASE STUDY BRAND CULTURE

32.

33. BRAND CULTURE CASE STUDY BRAND CULTURE

34. “Leadership is practiced not so much in words as in attitude and in actions.” Harold S Geneen BRAND CULTURE

35. 3. LET INDIVIDUAL PASSIONS SHINE THROUGH BRAND CULTURE

36. “By expressing your passion you create an experience that people remember. When people remember you THAT is good business.” Love Is The Killer App by Tim Sanders BRAND CULTURE

37. “It was about building a lifestyle that was about delivering happiness to everyone, including ourselves.” Zappos.com CEO Tony Hsieh BRAND CULTURE

38. 60 DAY CHALLENGE SECURE YOUR POSITIONING - Narrow your focus. AUDIT YOUR CONSISTENCY - Look at every point of contact. INVEST IN YOUR CULTURE - Invest in your people.

39. “You can have everything you want in life, if you just help enough other people get what they want.” Zig Ziglar

40. What say you?

41. Connect with Luke online... LukeMysse.com @LukeMysse LukeMysse@Me.com From your smartphone snap for contact info or visit LukeMysse.info