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Kaseya Connect 2011 - Branding Your Company's DNA (LukeMysse)

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Transcript

  • 1. presented by LukeMysse.com
  • 2. WHAT YOU CAN EXPECT» Quick introduction» What branding is and isn’t» 3 important BRANDING areas» 60 day challenge» Q&A
  • 3. WHO IS THIS GUY? » Luke Mysse » Branding for over 14 years » Founder of CROSSGRAIN.com » Works with service companies
  • 4. WHAT IS BRANDING?
  • 5. We buy and make decisions based on emotion that we later justify by fact.WHAT IS BRANDING?
  • 6. WHAT BRANDING IS NOT » Not a logo or colors » Not a one time event » Not a fit for everyoneWHAT IS BRANDING?
  • 7. WHAT BRANDING IS » It’s your core belief » It’s your voice in the market » It’s a promise keptWHAT IS BRANDING?
  • 8. BRAND POSITIONING
  • 9. “The solution to a positioning problem is usually found in the prospect’s mind, not in the product itself.” Positioning by Jack TroutBRAND POSITIONING
  • 10. BRAND POSITIONING CASE STUDYBRAND POSITIONING
  • 11. 1. NARROW YOUR FOCUSBRAND POSITIONING
  • 12. Positioning is not about youBRAND POSITIONING
  • 13. 2. KEEP IT SIMPLE
  • 14. 3. FOCUS ON WHAT YOU’RE GOOD ATBRAND POSITIONING
  • 15. “We hear the question “what do you do for a living?” all the time. Your professional category is the wrong answer.” Book Yourself Solid by Michael PortBRAND POSITIONING
  • 16. BRAND POSITIONING
  • 17. Positioning is not about youBRAND POSITIONING
  • 18. BRAND CONSISTENCY
  • 19. 1. HOW YOU TALKBRAND CONSISTENCY
  • 20. BRAND CONSISTENCY CASE STUDYBRAND CONSISTENCY
  • 21. 2. HOW YOU ACTBRAND CONSISTENCY
  • 22. “80 percent of companies believe they deliver a superior customer experience, but only 8 percent of their customers agree.” Jeff SwystunBRAND CONSISTENCY
  • 23. 3. HOW YOU LOOKBRAND CONSISTENCY
  • 24. 80% consistent 20% full of surpriseBRAND CONSISTENCY
  • 25. BRAND CULTURE
  • 26. Your culture is part of your brand whether you want it to be or not.BRAND CULTURE
  • 27. 1. HIRE FOR SPIRIT, TRAIN FOR SKILLBRAND CULTURE
  • 28. “Marginal tactics executed passionately almost ALWAYS will outperform brilliant tactics executed marginally” Selling The Invisible by Harry BeckwithBRAND CULTURE
  • 29. 2. CHECK YOUR ATTITUDEBRAND CULTURE
  • 30. BRAND CULTURE CASE STUDYBRAND CULTURE
  • 31. BRAND CULTURE CASE STUDYBRAND CULTURE
  • 32. “Leadership is practiced not so much in words as in attitude and in actions.” Harold S GeneenBRAND CULTURE
  • 33. 3. LET INDIVIDUAL PASSIONS SHINE THROUGHBRAND CULTURE
  • 34. “By expressing your passion you create an experience that people remember. When people remember you THAT is good business.” Love Is The Killer App by Tim SandersBRAND CULTURE
  • 35. “It was about building a lifestyle that was about delivering happiness to everyone, including ourselves.” Zappos.com CEO Tony HsiehBRAND CULTURE
  • 36. 60 DAY CHALLENGESECURE YOUR POSITIONING- Narrow your focus.AUDIT YOUR CONSISTENCY- Look at every point of contact.INVEST IN YOUR CULTURE- Invest in your people.
  • 37. “You can have everything you want in life, if you just help enough other people get what they want.” Zig Ziglar
  • 38. What say you?
  • 39. Connect with Luke online... LukeMysse.com @LukeMysse LukeMysse@Me.com From your smartphonesnap for contact info or visit LukeMysse.info

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