Enriching service and marketing emails with a personalized videobased on clients’ details and a business use case.
Scenarios include:
- Acknowledge a client who recently purchased
- Reconnect with a client that hasn’t purchased within a defined time frame
- Welcome a first time shopper
- Promotional events: birthday, holidays, sales, coupon
- Delivery confirmation and details after any purchase
- Fidelity program management: point status, gain/redeem options
2. 2
• Founded in 2007
• Millions of videos
• Millions of views
• Clients from all verticals
About Treepodia: 300+ Clients, Top 500 IR
3. 3
Unique Video Technology
Data Feed
• Mass video production
from data feed
• Millions of personalized
videos in 24 hours
Automated
Videos Your data feed meets
our customized voice-
over template to create
millions of unique,
quality automated
videos!
4. The concept:
Enriching service and marketing
emails with a personalized video
based on clients’ details and a
business use case
5. What are the business use cases?
• Acknowledge a client who recently purchased
• Reconnect with a client that hasn’t purchased within a defined
time frame
• Welcome a first time shopper
• Promotional events: birthday, holidays, sales, coupon
• Delivery confirmation and details after any purchase
• Fidelity program management: point status, gain/redeem
options
6. Improve repeat sales
Best practices client interaction
Reduce calls to support center
Optimize upsell opportunities
Increase brand value
What are the main benefits?
7. Arkia
Loyalty Video Case Study: Travel
March 2015
Ad Open Rate
47%
Click-Through Rate
50%
Email Conversion
with Video
+1,000%
2.9x regular
email
3.6x regular
email