2. The Problem Making up for missing a special occasion Not being able to show gratitude in an easy manner Social media has made friendships impersonal
4. Redemption process Problem 2) Sign in to website –and select the drink you want to gift and personalise the moment.. 3) Your friend receives the gift voucher. Can print on paper or redeem via mobile 1) Got a friend on your facebook you want to gift -But what? 5) Scanner sends our server a confirmation of the redemption of the voucher… 4) Bartender scans the voucher with a mobile scanner, confirms the code and gives the drink 6) We transfer the bar company with the value redeemed. 7) Build relationship with user
6. Value proposition For bars, pubs & clubs: Pubs/bars get more traffic through their doors Retain same margin Increasing earned media advertising People stay for further drinks People bring their friends
7. Revenue stream Revenues come from 2 sources: Margin per transaction Non redeemable vouchers Prices to users: Shot £5 Beer £5 Wine £8 Spirit £8
9. Marketing & Sales Targeting London – why? There is greater scalability Londoners are time poor Aggressive sales strategy aiming to cover 12,000 establishments in one year Venue advertising & merchandising SEO & Facebook
10. Competition Launched in 2005 in US only Transfer of money ‘credits’ proposition Current status – not active Launched in 2010 in US only Discounted drinks Current status – approx 10,000 users
12. Team Jag Sharma – Marketing Manager, Miltek Environmental Andreas Grammatis – MBA Student, Imperial Nidhi Gupta – MBA Student, Imperial Patrick O’Malley – Product Manager, Yahoo & MBA Student FatosIsmali – CS student, Programmer (Java, Groovy, Android) William Mayor – Programmer (Java, new to Grails) Vithun Kumar Gajendra – Programmer (Grails)
