乾杯<br />Kanpai<br />Be there when you can’t be there<br />
The Problem<br />Making up for missing a special occasion <br />Not being able to show gratitude in an easy manner<br />So...
Solution/Opportunity<br />“Being there without being there”  <br />
Redemption process<br />Problem<br />2) Sign in to website –and select the drink you want to gift and personalise the mome...
Value proposition<br />For drinkers:<br />Buy a drink for a friend even if you’re not there<br />
Value proposition<br />For bars, pubs & clubs:<br />Pubs/bars get more traffic through their doors<br />Retain same margin...
Revenue stream<br />Revenues come from 2 sources:<br />Margin per transaction<br />Non redeemable vouchers<br />Prices to ...
Costs<br />
Marketing & Sales<br />Targeting London – why?  <br />There is greater scalability<br />Londoners are time poor<br />Aggre...
Competition<br />Launched in 2005 in US only<br />Transfer of money ‘credits’ proposition<br />Current status – not active...
Gift!<br />
Team<br />Jag Sharma – Marketing Manager, Miltek Environmental<br />Andreas Grammatis – MBA Student, Imperial<br />Nidhi G...
Milestones<br />
Thank you for your time<br />Any questions?<br />
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Kanpai

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  • Uniqueness
  • Earned media – advertising activity for which ur not paying for
  • Earned media – advertising activity for which ur not paying for
  • Kanpai

    1. 1. 乾杯<br />Kanpai<br />Be there when you can’t be there<br />
    2. 2. The Problem<br />Making up for missing a special occasion <br />Not being able to show gratitude in an easy manner<br />Social media has made friendships impersonal <br />
    3. 3. Solution/Opportunity<br />“Being there without being there” <br />
    4. 4. Redemption process<br />Problem<br />2) Sign in to website –and select the drink you want to gift and personalise the moment..<br />3) Your friend receives the gift voucher. Can print on paper or redeem via mobile<br />1) Got a friend on your <br />facebook you want to gift<br />-But what?<br />5) Scanner sends our server a confirmation of the redemption of the voucher… <br />4) Bartender scans the voucher with a mobile scanner, confirms the code and gives the drink<br />6) We transfer the bar company with the value redeemed.<br />7) Build relationship with user<br />
    5. 5. Value proposition<br />For drinkers:<br />Buy a drink for a friend even if you’re not there<br />
    6. 6. Value proposition<br />For bars, pubs & clubs:<br />Pubs/bars get more traffic through their doors<br />Retain same margin<br />Increasing earned media advertising<br />People stay for further drinks<br />People bring their friends<br />
    7. 7. Revenue stream<br />Revenues come from 2 sources:<br />Margin per transaction<br />Non redeemable vouchers<br />Prices to users:<br />Shot £5<br />Beer £5<br />Wine £8<br />Spirit £8<br />
    8. 8. Costs<br />
    9. 9. Marketing & Sales<br />Targeting London – why? <br />There is greater scalability<br />Londoners are time poor<br />Aggressive sales strategy aiming to cover 12,000 establishments in one year<br />Venue advertising & merchandising<br />SEO & Facebook<br />
    10. 10. Competition<br />Launched in 2005 in US only<br />Transfer of money ‘credits’ proposition<br />Current status – not active<br />Launched in 2010 in US only<br />Discounted drinks<br />Current status – approx 10,000 users<br />
    11. 11. Gift!<br />
    12. 12. Team<br />Jag Sharma – Marketing Manager, Miltek Environmental<br />Andreas Grammatis – MBA Student, Imperial<br />Nidhi Gupta – MBA Student, Imperial<br />Patrick O’Malley – Product Manager, Yahoo & MBA Student<br />FatosIsmali – CS student, Programmer (Java, Groovy, Android)<br />William Mayor – Programmer (Java, new to Grails)<br />Vithun Kumar Gajendra – Programmer (Grails)<br />
    13. 13. Milestones<br />
    14. 14. Thank you for your time<br />Any questions?<br />
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