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Kanpai

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  • Uniqueness
  • Earned media – advertising activity for which ur not paying for
  • Earned media – advertising activity for which ur not paying for
  • Transcript

    • 1. 乾杯
      Kanpai
      Be there when you can’t be there
    • 2. The Problem
      Making up for missing a special occasion
      Not being able to show gratitude in an easy manner
      Social media has made friendships impersonal
    • 3. Solution/Opportunity
      “Being there without being there”
    • 4. Redemption process
      Problem
      2) Sign in to website –and select the drink you want to gift and personalise the moment..
      3) Your friend receives the gift voucher. Can print on paper or redeem via mobile
      1) Got a friend on your
      facebook you want to gift
      -But what?
      5) Scanner sends our server a confirmation of the redemption of the voucher…
      4) Bartender scans the voucher with a mobile scanner, confirms the code and gives the drink
      6) We transfer the bar company with the value redeemed.
      7) Build relationship with user
    • 5. Value proposition
      For drinkers:
      Buy a drink for a friend even if you’re not there
    • 6. Value proposition
      For bars, pubs & clubs:
      Pubs/bars get more traffic through their doors
      Retain same margin
      Increasing earned media advertising
      People stay for further drinks
      People bring their friends
    • 7. Revenue stream
      Revenues come from 2 sources:
      Margin per transaction
      Non redeemable vouchers
      Prices to users:
      Shot £5
      Beer £5
      Wine £8
      Spirit £8
    • 8. Costs
    • 9. Marketing & Sales
      Targeting London – why?
      There is greater scalability
      Londoners are time poor
      Aggressive sales strategy aiming to cover 12,000 establishments in one year
      Venue advertising & merchandising
      SEO & Facebook
    • 10. Competition
      Launched in 2005 in US only
      Transfer of money ‘credits’ proposition
      Current status – not active
      Launched in 2010 in US only
      Discounted drinks
      Current status – approx 10,000 users
    • 11. Gift!
    • 12. Team
      Jag Sharma – Marketing Manager, Miltek Environmental
      Andreas Grammatis – MBA Student, Imperial
      Nidhi Gupta – MBA Student, Imperial
      Patrick O’Malley – Product Manager, Yahoo & MBA Student
      FatosIsmali – CS student, Programmer (Java, Groovy, Android)
      William Mayor – Programmer (Java, new to Grails)
      Vithun Kumar Gajendra – Programmer (Grails)
    • 13. Milestones
    • 14. Thank you for your time
      Any questions?