What's Before Mobile First? Learn about Google Analytics and how it lets you learn about your users. Devices brands, screen sizes, and locations inform your decisions based on user experience.

1. What’s Before
Mobile First?
@KenTabor

2. I figure you already have
permission for a mobile
first design

3. What’s before your
mobile site goes live for
the entire world to see?

4. ¿Why is M0biLeF1rst KrazY?
How many mobile users
visit? iOS? Android? How
big? 4”/5”/7”/10”? Unified
design? Phone && Tablet &&
Laptop? QA hardware $$$?
Responsive? Adaptive?
Simulate? Emulate?
Performance? Big Data?

6. 7 Ways Of Hammering
Your Design Into Shape

7. 1:Google Analytics
2:iOS Simulator
3:Chrome Emulation
4:Safari Remote Debug
5:Chrome Remote Debug
6:GhostLab
7:PageSpeed Insights

8. #1: What’s a Way You
Can Learn About Your
Mobile Users?

9. Google Analytics
Reporting

10. Avoid “vanity metrics”
like page counts

11. The following stats are
from my personal blog
blog.katworksgames.com

12. Device Info
2013 1st Half 2013 2nd Half 2014 1st Half
iPhone iPhone iPhone
iPad iPad iPad
Nexus 7 Nexus 7 Nexus 5
Galaxy Nexus GT-I9300 Nexus 7
Nexus 4 Nexus 4 Nexus 4

13. iOS Versions
2013 1st Half 2013 2nd Half 2014 1st Half
6.1.3 6.1.3 7.0.4
6.0.1 6.1.4 7.1
6.1.2 7 7.1.1
6.1 7.0.4 7.0.6
6.1.4 7.0.3 7.0.3

14. Mobile Screen Resolution
2013 1st Half 2013 2nd Half 2014 1st Half
768x1024 768x1024 768x1024
320x568 320x568 320x568
320x480 320x480 320x480
720x1280 360x640 360x640
800x1280 720x1280 360x592

15. Country
2013 1st Half 2013 2nd Half 2014 1st Half
United States United States United States
India India India
United Kingdom United Kingdom United Kingdom
Germany Germany Canada
Japan Canada Germany

16. Default G/A dashboard is
big data overload

18. Build a custom
dashboard reporting
mobile stats

20. What’s Before
Mobile First?
Friday Sept 5th at 10am
Come to my talk and learn
everything I know
Receive a free link to my mobile
dashboard
@KenTabor