Mc India Final Ppt

McDonalds In India IB 535 International Business Management Bruce Craig Keith R. Dickson December 11, 2007

Restaurant Locations Source: Wikipedia Source: McDonaldsIndia.com 123 Locations

North & East Zone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: McDonaldsIndia.com

West & South Zone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: McDonaldsIndia.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Post Independence Economy

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Post Independence Economy

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Economic Liberalization

GDP Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Population Growth 1961 - 2003 Source: Wikipedia

Household Income ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Urbanization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Urbanization

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market Assessment

Entry Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Politically Correct Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Employment

Anti McDonalds Sentiment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

McDonald’s Corporate Citizenship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Family Centric & Child Centric Strategies

Product Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Supply Chain Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Supply Chain Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Supply Chain Management Sesame Seeds from Ghaziabad, Uttar Pradesh Buns from Shah Bector and Sons, Khopoli, Maharashtra and Cremica, Ludhiana Iceberg lettuce from Trikaya Agriculture, Talegacon, Mahharashtra. Ooty Farms, Ootacarmund, TarmilNada, Meena Agritech, Delhi, Ferrocoa Farms, Dehradan. Batter and Breading from Cremica EBI, Ludhiana, Punjab Vegetable Patty (made from fresh peas, carrots, green beans, red capsicum, potatoes, and rice) from Kiltran Foods, Taloja, Maharastra Special Vegitarian Sauce (eggless) from Quaker Cremica, Phillaur, Punjab Cheddar Cheese from Dynamix, Dairy, Baramati, Maharashtra (not shown)

Location Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Looking Ahead ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Looking Ahead ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Veggie Menu ,[object Object],[object Object],[object Object],[object Object],[object Object],Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 172 8 60 25 Calories in kCal / serve Protein% Carb% Fat % 491 4 35 14 Nutrition at glance

Veggie Menu ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nutrition at glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 150 6 53 15 Calories in kCal / serve Protein% Carb% Fat % 367 4 35 10

Veggie Menu ,[object Object],[object Object],[object Object],[object Object],Nutrition at a glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 190 18 48 11 Calories in kCal / serve Protein% Carb% Fat % 365 10 25 6

Veggie Menu ,[object Object],[object Object],[object Object],[object Object],Nutrition at a glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 80 4 26 14 Calories in kCal / serve Protein% Carb% Fat % 245 5 33 17

Non Veggie Menu ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nutrition at a glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 255 32 54 26 Calories in kCal / serve Protein% Carb% Fat % 573 12 21 10

Non Veggie Menu ,[object Object],[object Object],[object Object],[object Object],[object Object],Nutrition at a glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 172 17 48 23 Calories in kCal / serve Protein% Carb% Fat % 470 10 28 14

Non Veggie Menu ,[object Object],[object Object],[object Object],[object Object],Nutrition at a glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 145 13 49 23 Calories in kCal / serve Protein% Carb% Fat % 462 9 34 16

Non Veggie Menu Nutrition at a glance ,[object Object],[object Object],[object Object],[object Object],[object Object],Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 192 14 37 21 Calories in kCal / serve Protein% Carb% Fat % 392 7 19 11

Non Veggie Menu ,[object Object],[object Object],[object Object],[object Object],[object Object],Nutrition at a glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 140 16 35 12 Calories in kCal / serve Protein% Carb% Fat % 309 11 25 8

Non Veggie Menu ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nutrition at a glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 190 18 48 11 Calories in kCal / serve Protein% Carb% Fat % 365 10 25 6

Happy Customers I’m lovin’ it

Happy Customers I’m lovin’ it` I’m lovin’ it I’m lovin’ it I’m lovin’ it

Happy Customers I’m lovin’ it I’m lovin’ it

Happy Customers I’m really lovin’ it

Happy Customers In the process of lovin’ it.

Happy Customers Two Macedonian beers and I’ll be ready for lovin’ it.

Happy Customers One more damn tea ceremony…then I can be lovin’ it!.

Happy Customers Padmashree Shobana Bollywood Actress As soon as the show is over!

Happy Customers When I’m not fasting, I’m lovin’ it

McDonalds in India The End Hurry up and take the damn picture…this seat is cold on my butt!

Mc India Final Ppt

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