Mc India Final Ppt

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Mc India Final Ppt

  1. 1. McDonalds In India IB 535 International Business Management Bruce Craig Keith R. Dickson December 11, 2007
  2. 2. Restaurant Locations Source: Wikipedia Source: McDonaldsIndia.com 123 Locations
  3. 3. North & East Zone <ul><li>Delhi (32) </li></ul><ul><li>Noida (4) </li></ul><ul><li>Mathura (1) </li></ul><ul><li>Jaipur (2) </li></ul><ul><li>Ludhiana (1) </li></ul><ul><li>Manesar (1) </li></ul><ul><li>Gurgaon (4) </li></ul><ul><li>Chandigarh (1) </li></ul><ul><li>Lucknow (4) </li></ul><ul><li>Kolkata (1) </li></ul><ul><li>Solani (1) </li></ul><ul><li>Doraha (1) </li></ul><ul><li>Jabli (1) </li></ul><ul><li>Panipat (1) </li></ul><ul><li>Varanasi (1) </li></ul><ul><li>Kanpur (2) </li></ul><ul><li>Karnal (1) </li></ul><ul><li>Faridabad (1) </li></ul><ul><li>Meerut (1) </li></ul><ul><li>Ghaziabad (4) </li></ul><ul><li>Jalandhar (1) </li></ul><ul><li>Dehrandhar (1) </li></ul><ul><li>Dehradun (1) </li></ul><ul><li>Agra (1) </li></ul><ul><li>Allahabad (1) </li></ul>Source: McDonaldsIndia.com
  4. 4. West & South Zone <ul><li>Mumbai (22) </li></ul><ul><li>Pune (7) </li></ul><ul><li>Ahmedabad (4) </li></ul><ul><li>Bangalore (3) </li></ul><ul><li>Indore (2) </li></ul><ul><li>Baroda (2) </li></ul><ul><li>Vadodara (2) </li></ul><ul><li>Surat (1) </li></ul><ul><li>Nasik (1) </li></ul><ul><li>Hyderabad (4) </li></ul>Source: McDonaldsIndia.com
  5. 5. <ul><li>Independence from Britain August 1947 </li></ul><ul><ul><li>400 years of British cultural Imperialism </li></ul></ul><ul><li>Post Independence Years Through Late 1980’s </li></ul><ul><ul><li>Economic Nationalism </li></ul></ul><ul><ul><ul><li>Indian national products </li></ul></ul></ul><ul><ul><ul><li>State control of economy </li></ul></ul></ul><ul><ul><ul><ul><li>Protective trade policies, price controls, licensing requirements </li></ul></ul></ul></ul><ul><ul><ul><li>Self sufficient development strategies </li></ul></ul></ul><ul><ul><ul><ul><li>Public sector </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Severe restrictions an any Foreign Direct Investment </li></ul></ul></ul></ul>Post Independence Economy
  6. 6. <ul><li>Results of Post Independence Economic Polices </li></ul><ul><li>Less than desirable </li></ul><ul><ul><li>Limited Annual Economic Growth Rate </li></ul></ul><ul><ul><li>Growing Budget Deficits </li></ul></ul><ul><ul><ul><li>(1991): 8.4% of GDP </li></ul></ul></ul><ul><ul><li>Increased Borrowing </li></ul></ul><ul><ul><li>Inflation Rate: 17% </li></ul></ul><ul><ul><li>External Debt: $ 71 Billion </li></ul></ul>Post Independence Economy
  7. 7. <ul><li>Economic Reforms (1991) </li></ul><ul><ul><li>New Government Leadership </li></ul></ul><ul><ul><ul><li>Prime Minister Narasimha Rao </li></ul></ul></ul><ul><ul><ul><ul><li>Decreased Government Controls </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Market Based Economy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Attract Foreign Direct Investments </li></ul></ul></ul></ul>Economic Liberalization
  8. 8. GDP Growth <ul><li>National Average GDP Annual Growth </li></ul><ul><ul><li>1962 – 1992: 3.5 % </li></ul></ul><ul><ul><li>1992 – 2002: 6.0 % </li></ul></ul><ul><ul><li>2002 – 2020 (Projected): 7.0 % </li></ul></ul><ul><li>Highest Average Annual GDP Growth </li></ul><ul><ul><li>States with Coastal Access or High Urbanization: 6 – 8 % </li></ul></ul><ul><li>Lowest Average Annual GDP Growth : 2 % </li></ul>
  9. 9. Population Growth 1961 - 2003 Source: Wikipedia
  10. 10. Household Income <ul><li>Number of Low Income Households </li></ul><ul><ul><li>Urban – Declining </li></ul></ul><ul><ul><li>Rural – Declining </li></ul></ul><ul><li>Middle Class Incomes </li></ul><ul><ul><li>Urban: Increasing </li></ul></ul><ul><ul><li>Rural: Increasing </li></ul></ul><ul><li>Disposable Income </li></ul><ul><ul><li>Increasing </li></ul></ul><ul><ul><li>Increasing propensity to spend on Fast Foods </li></ul></ul>
  11. 11. Urbanization <ul><li>70% Affluent Indian Consumers Live In Ten Cities </li></ul><ul><li>Mumbai </li></ul><ul><li>Delhi </li></ul><ul><li>Kolkata </li></ul><ul><li>Pune </li></ul><ul><li>Chennai </li></ul><ul><li>Hyderabad </li></ul><ul><li>Bangalore </li></ul><ul><li>Ahmedabad </li></ul><ul><li>Ludhiana </li></ul><ul><li>Nagpur </li></ul>
  12. 12. <ul><li>Indian Households </li></ul><ul><ul><li>Dual Incomes Families </li></ul></ul><ul><ul><li>Work Day - away from home </li></ul></ul><ul><ul><li>Workers Meals - away from home </li></ul></ul><ul><ul><ul><li>Waiters on Wheels – delivery at same price (Delhi) </li></ul></ul></ul><ul><ul><li>Shifts in Traditional Food Habits </li></ul></ul><ul><ul><ul><li>High income Urban Dwellers </li></ul></ul></ul><ul><ul><ul><ul><li>Variety in choice of foods </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Increased spending on international foods </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Fast foods </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Home delivery, take-out restaurants, American Chains </li></ul></ul></ul></ul></ul>Urbanization
  13. 13. <ul><li>McDonalds Pre Launch Planning </li></ul><ul><ul><li>(Early 1990’s ) US Based Fast Food Chains </li></ul></ul><ul><ul><ul><li>KFC </li></ul></ul></ul><ul><ul><ul><li>Pizza Hut </li></ul></ul></ul><ul><ul><li>(1996) McDonalds – Opened First Outlet </li></ul></ul><ul><ul><ul><li>Six years Post Economic Liberalization (Planning) </li></ul></ul></ul><ul><ul><ul><ul><li>Researching Indian Consumer Tastes </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Product Development </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Supply Chain Arrangement </li></ul></ul></ul></ul>Market Assessment
  14. 14. Entry Strategy <ul><li>“ Think Global, Act Local” </li></ul><ul><ul><li>India-Centric Management Strategies </li></ul></ul><ul><ul><li>Easy Access to Local Bureaucracies </li></ul></ul><ul><li>50:50 Joint Ventures </li></ul><ul><ul><li>Mumbai </li></ul></ul><ul><ul><ul><li>Hardcastle Restaurants Private Limited </li></ul></ul></ul><ul><ul><ul><ul><li>Amit Jatia – Real Estate Developer </li></ul></ul></ul></ul><ul><ul><li>Delhi </li></ul></ul><ul><ul><ul><li>Connaught Plaza Restaurants Private Limited </li></ul></ul></ul><ul><ul><ul><ul><li>Vikram Bakshi – Chemicals and Textiles Business </li></ul></ul></ul></ul>
  15. 15. Politically Correct Strategy <ul><li>Religious Sensitivities </li></ul><ul><ul><li>Hindu: 825 Million (80.5 %) </li></ul></ul><ul><ul><ul><li>Sacred Cows – No Beef </li></ul></ul></ul><ul><ul><li>Muslim: 150 Million (13.4 %) </li></ul></ul><ul><ul><ul><li>No Pork </li></ul></ul></ul><ul><li>Avoid Political Confrontations </li></ul><ul><ul><li>Bakshi and Jatia Management </li></ul></ul>
  16. 16. Food Preferences
  17. 17. <ul><li>McDonalds – Medium Scaled Industry </li></ul><ul><ul><li>Long term high quality employment for local Indians </li></ul></ul><ul><ul><ul><li>Typical McDonalds </li></ul></ul></ul><ul><ul><ul><ul><li>100 people </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Cashiers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Cooks </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Managers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Attendants </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Employment opportunities for Indian Agriculture </li></ul></ul></ul>Employment
  18. 18. Anti McDonalds Sentiment <ul><li>Environmental and Animal Activists </li></ul><ul><ul><li>Junk foods destroy ecological balance </li></ul></ul><ul><ul><li>Cause severe behavioral disorders </li></ul></ul><ul><ul><ul><li>High fat content </li></ul></ul></ul><ul><ul><ul><li>Mono Sodium Glutamate </li></ul></ul></ul><ul><ul><li>Anti Poor </li></ul></ul><ul><ul><li>Cater only to rich Indians </li></ul></ul>
  19. 19. McDonald’s Corporate Citizenship <ul><li>Green Movements </li></ul><ul><ul><li>Special funds for cities </li></ul></ul><ul><ul><li>Sponsor of community related programs </li></ul></ul><ul><ul><ul><li>“ Keep your city clean” </li></ul></ul></ul><ul><ul><ul><li>Advertisements “We Love Green” </li></ul></ul></ul><ul><li>Sponsorship Youth Programs and Youth Fund Raisers </li></ul><ul><ul><li>Sports Activities </li></ul></ul><ul><ul><li>Spotlight Performing Arts </li></ul></ul><ul><ul><li>World Children’s Week </li></ul></ul><ul><ul><li>“ Girl Child” Program </li></ul></ul><ul><ul><li>Millennium Dreamers </li></ul></ul><ul><li>Improving “Fast Food” image </li></ul><ul><ul><li>Healthier foods: Baked, Toasted </li></ul></ul><ul><li>Health Programs </li></ul><ul><ul><li>Pulse Polio – Polio Free India </li></ul></ul>
  20. 20. <ul><li>McDonalds Family Restaurants </li></ul><ul><ul><li>Clean, Comfortable, Stress Free Environment </li></ul></ul><ul><ul><li>Young Busy Working Parents </li></ul></ul><ul><ul><ul><li>Bring Children to McDonalds to Play </li></ul></ul></ul><ul><ul><ul><li>Parents Relax </li></ul></ul></ul><ul><ul><li>Children - Main Targeted Clientele </li></ul></ul><ul><ul><ul><li>Birthday celebrations </li></ul></ul></ul><ul><ul><ul><li>Cakes, candles, toys </li></ul></ul></ul><ul><ul><li>Meeting Place for Teenagers </li></ul></ul><ul><ul><li>Promotions targeting Young Adults </li></ul></ul><ul><ul><li>Senior Citizen Lounges </li></ul></ul><ul><ul><li>“ Lucky Itch” drawing – Karma inspired </li></ul></ul><ul><ul><li>Home Delivery Service (15 % increase in sales) </li></ul></ul>Family Centric & Child Centric Strategies
  21. 21. Product Pricing <ul><li>Average Indian Household </li></ul><ul><ul><li>Food and Beverages: 50% of income </li></ul></ul><ul><ul><li>Purchasing Power Pricing: Customer ability to pay </li></ul></ul><ul><li>McDonalds Markets </li></ul><ul><ul><li>Worldwide: Middle Class </li></ul></ul><ul><ul><li>India: Affordability for Middle and Lower Middle Class </li></ul></ul><ul><ul><ul><li>Price Cutting Actions: 25 % - 40 % Sales Increases </li></ul></ul></ul><ul><li>Value Ladder Pricing </li></ul><ul><ul><li>Value Meals </li></ul></ul><ul><ul><ul><li>Rs 29 – 79 Rs (In 10 Rs increments) </li></ul></ul></ul><ul><ul><ul><li>Attract widest possible customer segments </li></ul></ul></ul><ul><li>80 – 20 Menu Board </li></ul><ul><ul><li>80 % visual and 20 % descriptive </li></ul></ul><ul><ul><li>Improve customer understanding of pricing options </li></ul></ul>
  22. 22. Supply Chain Management <ul><li>Objectives </li></ul><ul><ul><li>Implement McDonalds Global QSCV Principle </li></ul></ul><ul><ul><ul><li>Quality, Service, Cleanliness, and Value </li></ul></ul></ul><ul><ul><li>Flexibility in Pricing </li></ul></ul><ul><ul><li>Launch new products when necessary </li></ul></ul><ul><li>McDonalds Model </li></ul><ul><ul><li>Maximize outsourcing </li></ul></ul><ul><ul><li>Import Where Necessary </li></ul></ul><ul><li>India’s Challenge </li></ul><ul><ul><li>High import tariffs </li></ul></ul><ul><ul><li>Currency fluctuations </li></ul></ul><ul><li>McDonalds Solution </li></ul><ul><ul><li>Maximize sourcing raw materials locally </li></ul></ul><ul><ul><ul><li>Imports process control equipment (McDonalds record time service) </li></ul></ul></ul><ul><ul><ul><li>95 % of raw materials locally </li></ul></ul></ul>
  23. 23. Supply Chain Management <ul><li>India’s Challenge </li></ul><ul><ul><li>India’s Transportation and Storage Infrastructure: Poor </li></ul></ul><ul><ul><li>Agricultural Products: Lower Quality </li></ul></ul><ul><li>Pre Launch Planning (6 years) </li></ul><ul><ul><li>Product development (Indian Government Regulations) </li></ul></ul><ul><ul><li>Agriculture processes – improve quality & greater yields </li></ul></ul><ul><ul><li>Quality control improvements – Cold Storage Facilities </li></ul></ul><ul><ul><li>Supplier transportation – Trucking Fleet </li></ul></ul><ul><ul><ul><li>Three compartments: Freezer/Refrigerator/Ambient </li></ul></ul></ul><ul><ul><ul><li>Food Batch Processing Traceability </li></ul></ul></ul><ul><li>Minimized costs and optimized quality </li></ul>
  24. 24. Supply Chain Management Sesame Seeds from Ghaziabad, Uttar Pradesh Buns from Shah Bector and Sons, Khopoli, Maharashtra and Cremica, Ludhiana Iceberg lettuce from Trikaya Agriculture, Talegacon, Mahharashtra. Ooty Farms, Ootacarmund, TarmilNada, Meena Agritech, Delhi, Ferrocoa Farms, Dehradan. Batter and Breading from Cremica EBI, Ludhiana, Punjab Vegetable Patty (made from fresh peas, carrots, green beans, red capsicum, potatoes, and rice) from Kiltran Foods, Taloja, Maharastra Special Vegitarian Sauce (eggless) from Quaker Cremica, Phillaur, Punjab Cheddar Cheese from Dynamix, Dairy, Baramati, Maharashtra (not shown)
  25. 25. Location Strategy <ul><li>Initial Restaurant Locations </li></ul><ul><ul><li>Metropolitan/Western Culture </li></ul></ul><ul><ul><li>Rich and Upper Middle Class populations </li></ul></ul><ul><ul><ul><li>Mumbai (Distribution Center) </li></ul></ul></ul><ul><ul><ul><li>Delhi (Distribution Center) </li></ul></ul></ul><ul><li>Expansion Restaurants </li></ul><ul><ul><li>500 km radius of distribution center </li></ul></ul><ul><ul><li>Satellite cities near Mumbai and Delhi </li></ul></ul><ul><ul><li>Cities with tourist appeal </li></ul></ul><ul><ul><li>Cities with an “eating out” culture </li></ul></ul><ul><li>Partnerships </li></ul><ul><ul><li>Petrol Stations in and around Delhi (Bharat Petroleum Corp. Lt.) </li></ul></ul><ul><ul><li>Railway and Bus Stations (Delhi-Agra and Mumbai-Pune Highways) </li></ul></ul><ul><ul><li>Drive Through Outlets in Delhi and along national highways </li></ul></ul><ul><ul><li>Shopping Malls and Movie Complexes (Delhi and Mumbai) </li></ul></ul>
  26. 26. Looking Ahead <ul><li>McDonalds in India </li></ul><ul><ul><li>Break Even Period </li></ul></ul><ul><ul><ul><li>Expensive process equipment imported </li></ul></ul></ul><ul><ul><ul><li>5 to 7 years India </li></ul></ul></ul><ul><ul><ul><li>12 to 13 years in other countries </li></ul></ul></ul><ul><ul><li>Per Store Investments </li></ul></ul><ul><ul><ul><li>Reduced by localization </li></ul></ul></ul><ul><ul><li>McDonalds Represents American Cultural Imperialism </li></ul></ul><ul><ul><ul><li>Opposition and Protests </li></ul></ul></ul><ul><ul><ul><ul><li>Religious fundamentalists, environmentalists, protectionists, animal rights activists, and anti-globalization protestors </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Hindu Militants (Shiv Sena) – US Lawsuit (Beef extract in fries) </li></ul></ul></ul></ul>
  27. 27. Looking Ahead <ul><li>Pressure to Increase Product Range </li></ul><ul><ul><li>Indian regional food preferences </li></ul></ul><ul><ul><li>Need for regular new product development to Maintain Popularity </li></ul></ul><ul><ul><ul><li>Adds costs and Increases risk for errors </li></ul></ul></ul><ul><ul><ul><li>Counter to McDonalds Culture </li></ul></ul></ul><ul><ul><li>Competitive pressures from Nirula’s – Variety of products low prices </li></ul></ul><ul><li>Need for Expansion into Other Cities </li></ul><ul><ul><li>New distribution centers </li></ul></ul><ul><ul><li>Investment costs cannot be easily passed on to consumers </li></ul></ul><ul><ul><li>McDonalds products - “high prices” </li></ul></ul><ul><ul><li>Rich and upper middle class – can afford McDonalds </li></ul></ul><ul><li>Future Plans (Announced October 2007) </li></ul><ul><ul><li>$ 74.6 Million investment </li></ul></ul><ul><ul><li>Triple the number of outlets over 5 years </li></ul></ul>
  28. 28. <ul><li>The Menu </li></ul>
  29. 29. Veggie Menu
  30. 30. Veggie Menu <ul><li>McVeggie™ </li></ul><ul><li>Breaded fried vegetable patty </li></ul><ul><li>Peas, carrots, green, beans, red capsicum, potatoes, onions, rice and seasoning.  </li></ul><ul><li>Lettuce, eggless mayonnaise </li></ul><ul><li>Toasted sesame seed bun. </li></ul>Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 172 8 60 25 Calories in kCal / serve Protein% Carb% Fat % 491 4 35 14 Nutrition at glance
  31. 31. Veggie Menu <ul><li>McAloo Tikki™ </li></ul><ul><li>Fried breaded potato & peas patty </li></ul><ul><li>Flavored with a special spice mix </li></ul><ul><li>Fresh tomato slices, onion </li></ul><ul><li>Vegetarian tomato mayonnaise </li></ul><ul><li>Toasted buns </li></ul>Nutrition at glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 150 6 53 15 Calories in kCal / serve Protein% Carb% Fat % 367 4 35 10
  32. 32. Veggie Menu <ul><li>Crispy Chinese </li></ul><ul><li>Crispy vegetable patty </li></ul><ul><li>Seasoned with oriental flavors </li></ul><ul><li>Topped with a creamy vegetarian </li></ul><ul><li>Schezwan sauce and crunchy iceberg lettuce </li></ul><ul><li>Served between two fresh buns. </li></ul>Nutrition at glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 144 7 50 19 Calories in kCal / serve Protein% Carb% Fat % 400 5 34 13
  33. 33. Veggie Menu <ul><li>Veg McCurry Pan™ [Brocolli ‘n’ Mushroom] </li></ul><ul><li>Rich Béchamel eggless sauce </li></ul><ul><li>Mixed with exotic vegetables like broccoli, baby corn, mushrooms, red capsicum </li></ul><ul><li>Freshly baked on rectangular spiced bread with a cheese topping. </li></ul>Nutrition at a glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 190 18 48 11 Calories in kCal / serve Protein% Carb% Fat % 365 10 25 6
  34. 34. Veggie Menu <ul><li>Paneer Salsa Wrap™ </li></ul><ul><li>Traditional Mexican soft flat bread </li></ul><ul><li>Enveloping crispy golden brown cottage cheese </li></ul><ul><li>Encrusted with a Mexican Cajun coating </li></ul><ul><li>A salad mix of iceberg lettuce, carrot, red cabbage and celery </li></ul><ul><li>Served with eggless mayonnaise, tangy Mexican Salsa sauce and cheddar cheese. </li></ul>Nutrition at glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 194 16 39 27 Calories in kCal / serve Protein% Carb% Fat % 463 8 20 14
  35. 35. Veggie Menu <ul><li>Pizza McPuff™ </li></ul><ul><li>Mixed vegetables (carrot, beans, capsicum, onion and green peas) </li></ul><ul><li>Mozzarella cheese mixed with tomato sauce and spice blend </li></ul><ul><li>Coated with a savory dough. </li></ul>Nutrition at a glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 80 4 26 14 Calories in kCal / serve Protein% Carb% Fat % 245 5 33 17
  36. 36. Non Veggie Menu
  37. 37. Non Veggie Menu <ul><li>Chicken Maharaja Mac™ </li></ul><ul><li>2 Grilled chicken patties </li></ul><ul><li>Smoke-flavored mayonnaise </li></ul><ul><li>Fresh onions, tomatoes </li></ul><ul><li>Processed cheddar cheese </li></ul><ul><li>Toasted sesame seeded bun. </li></ul>Nutrition at a glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 255 32 54 26 Calories in kCal / serve Protein% Carb% Fat % 573 12 21 10
  38. 38. Non Veggie Menu <ul><li>McChicken™ </li></ul><ul><li>Specially seasoned </li></ul><ul><li>Breaded & fried chicken patty </li></ul><ul><li>Lettuce, veg. mayonnaise </li></ul><ul><li>Toasted sesame seed bun. </li></ul>Nutrition at a glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 172 17 48 23 Calories in kCal / serve Protein% Carb% Fat % 470 10 28 14
  39. 39. Non Veggie Menu <ul><li>Filet-O-Fish™ </li></ul><ul><li>Fried, breaded fillet of fish </li></ul><ul><li>Half slice of processed cheddar cheese </li></ul><ul><li>Special tartar sauce served between steamed buns. </li></ul>Nutrition at a glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 145 13 49 23 Calories in kCal / serve Protein% Carb% Fat % 462 9 34 16
  40. 40. Non Veggie Menu Nutrition at a glance <ul><li>Chicken Mexican Wrap™ </li></ul><ul><li>Traditional Mexican soft flat bread </li></ul><ul><li>Envelops crispy golden brown chicken encrusted with a Mexican Cajun coating </li></ul><ul><li>Salad mix of iceberg lettuce, carrot, red cabbage and celery </li></ul><ul><li>Served with eggless mayonnaise, tangy Mexican Salsa sauce and cheddar cheese. </li></ul>Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 192 14 37 21 Calories in kCal / serve Protein% Carb% Fat % 392 7 19 11
  41. 41. Non Veggie Menu <ul><li>Chicken McGrill™ </li></ul><ul><li>Grilled chicken patty </li></ul><ul><li>Flavored with mint mayonnaise </li></ul><ul><li>Dressed with fresh onions and tomatoes </li></ul><ul><li>Toasted bun </li></ul>Nutrition at a glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 140 16 35 12 Calories in kCal / serve Protein% Carb% Fat % 309 11 25 8
  42. 42. Non Veggie Menu <ul><li>Chicken McCurry Pan™ [Chicken ‘n’ Tomato] </li></ul><ul><li>Italian tomato curry sauce </li></ul><ul><li>Thyme, basil and oregano </li></ul><ul><li>Chicken and capsicum </li></ul><ul><li>Freshly baked on a rectangular spiced bread </li></ul><ul><li>Topped with cheese </li></ul>Nutrition at a glance Serving size in gms Protein in gms / serve Carb. in gms / serve Fat in gms / serve 190 18 48 11 Calories in kCal / serve Protein% Carb% Fat % 365 10 25 6
  43. 43. Add Ons Fries Potato Wedges
  44. 44. Beverages
  45. 45. Deserts
  46. 46. Delivery Services
  47. 47. <ul><li>Customer Survey </li></ul>
  48. 48. Happy Customers I’m lovin’ it
  49. 49. Happy Customers I’m lovin’ it
  50. 50. Happy Customers I’m lovin’ it` I’m lovin’ it I’m lovin’ it I’m lovin’ it
  51. 51. Happy Customers I’m lovin’ it
  52. 52. Happy Customers I’m lovin’ it I’m lovin’ it
  53. 53. Happy Customers I’m lovin’ it
  54. 54. Happy Customers I’m really lovin’ it
  55. 55. Happy Customers In the process of lovin’ it.
  56. 56. Happy Customers Two Macedonian beers and I’ll be ready for lovin’ it.
  57. 57. Happy Customers One more damn tea ceremony…then I can be lovin’ it!.
  58. 58. Happy Customers Padmashree Shobana Bollywood Actress As soon as the show is over!
  59. 59. Happy Customers When I’m not fasting, I’m lovin’ it
  60. 60. McDonalds in India The End Hurry up and take the damn picture…this seat is cold on my butt!

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