PROMOTION IN MARKETING khannazdigital@yahoo.com

1. Submitted by

2. DEFINITION OF
PROMOTION
Promotion refers to entire set of
activities which communicate the
product, brand or service to the
user

3. OBJECTIVES OF
PROMOTION
PROVIDE
INFORMATION
INCREASE
DEMAND
DIFFERENTIATE
THE PRODUCT
STABILIZE
SALE
SUCCESS DEPEND
ON REST OF P’S

4. TYPES OF
PROMOTION MIX
Advertising
Publicity
Personal
selling
Public
Relation
Sales
Promotion
Direct
Marketing

5. ADVERTISING

6. PERSONAL SELLING

7. SALES PROMOTION

8. PUBLICITY

9. PUBLIC RELATION

10. DIRECT MARKETING