When Your Online Contest Goes To Hell.           © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Shiny.© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Why Print Subscriptions Are The Devil’s Offspring •   You’re online content is adequate at best •   You sell every square ...
Oh Neat, Popular Mechanics! I remember them! They had that ad on how to make a hovercraft!                                ...
What’s this? $10k in tools?!? I have a penis, I’m doomed!                                                                 ...
Simple enough.                                                               Billiards rules explicitly state             ...
Yeah, yeah, yeah, whatever! © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Winner! Of a subscription! Wait. WTF?      © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
At this point your contest has gone to hell •   You pulled a bait and switch •   I’m shocked •   I search for the next 15 ...
Hey, I wanted to register for a thing, not buy a thing!              © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS R...
Uh oh, your WOT rating is RED out of the gate.          © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Do you understand sentiment and what it can mean for your brand? •   Clearly you’re failing •   While most people are not ...
Where am I supposed to go? © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Seriously?© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Wait? What? I have to login again? FINE! At least I know my email and ZIP.                        © 2012 COPYRIGHT • JUSTI...
This is why you will fail.© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Where I’m at now: •   I’m angry •   I’m confused •   I’m still (at this point) getting a subscription to a magazine I NOW ...
Meh. I hope you never sell another hovercraft!          © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Questions & Statistically Probable Answers“JusticeMitchell” - Twitter, Skype, AIM, Gmail         www.JusticeMitchell.com  ...
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When Your Online Contest Goes To Hell.

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Let this post serve as a warning to users and marketers about to involve themselves with an online contest. While this amazing tactic can render you new friends, fans, and followers it can also create trolls, fiends and assassins. Hopefully this might shed a little light on the old adage of “keep it simple stupid.”

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When Your Online Contest Goes To Hell.

  1. 1. When Your Online Contest Goes To Hell. © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  2. 2. Shiny.© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  3. 3. Why Print Subscriptions Are The Devil’s Offspring • You’re online content is adequate at best • You sell every square piece of negative space with an ads • You get me to bite ...My nightmare begins. © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  4. 4. Oh Neat, Popular Mechanics! I remember them! They had that ad on how to make a hovercraft! © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  5. 5. What’s this? $10k in tools?!? I have a penis, I’m doomed! <fights urge> Must Click. </fights urge> © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  6. 6. Simple enough. Billiards rules explicitly state that one foot must remain on the floor. Someone’s very naughty .© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  7. 7. Yeah, yeah, yeah, whatever! © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  8. 8. Winner! Of a subscription! Wait. WTF? © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  9. 9. At this point your contest has gone to hell • You pulled a bait and switch • I’m shocked • I search for the next 15 minutes for a phone number to call • I have to go to your parent company’s website to get the editor’s email © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  10. 10. Hey, I wanted to register for a thing, not buy a thing! © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  11. 11. Uh oh, your WOT rating is RED out of the gate. © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  12. 12. Do you understand sentiment and what it can mean for your brand? • Clearly you’re failing • While most people are not ranking and optimizing social, but they know when they’re screwed none the less • Brand loyalty is more fragile than ever • Great customer service = great customer loyalty • Auto responding with a script might as well be no response at allbut let’s go back to our story ... © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  13. 13. Where am I supposed to go? © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  14. 14. Seriously?© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  15. 15. Wait? What? I have to login again? FINE! At least I know my email and ZIP. © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  16. 16. This is why you will fail.© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  17. 17. Where I’m at now: • I’m angry • I’m confused • I’m still (at this point) getting a subscription to a magazine I NOW don’t want • I’m ready to tell on you :)Now your nightmare begins. © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  18. 18. Meh. I hope you never sell another hovercraft! © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  19. 19. Questions & Statistically Probable Answers“JusticeMitchell” - Twitter, Skype, AIM, Gmail www.JusticeMitchell.com © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

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