Let this post serve as a warning to users and marketers about to involve themselves with an online contest. While this amazing tactic can render you new friends, fans, and followers it can also create trolls, fiends and assassins. Hopefully this might shed a little light on the old adage of “keep it simple stupid.”

1. When Your Online Contest Goes To Hell.
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2. Shiny.
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3. Why Print Subscriptions Are The Devil’s Offspring
• You’re online content is adequate at best
• You sell every square piece of negative space with an ads
• You get me to bite ...
My nightmare begins.
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4. Oh Neat, Popular Mechanics! I remember them! They had that ad on how to make a hovercraft!
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5. What’s this? $10k in tools?!? I have a penis, I’m doomed!
<fights urge> Must Click. </fights urge>
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6. Simple enough.
Billiards rules explicitly state
that one foot must remain
on the floor. Someone’s
very naughty .
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7. Yeah, yeah, yeah, whatever!
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8. Winner! Of a subscription! Wait. WTF?
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9. At this point your contest has gone to hell
• You pulled a bait and switch
• I’m shocked
• I search for the next 15 minutes for a phone number to call
• I have to go to your parent company’s website to get the editor’s email
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10. Hey, I wanted to register for a thing, not buy a thing!
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11. Uh oh, your WOT rating is RED out of the gate.
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12. Do you understand sentiment and what it can mean for your brand?
• Clearly you’re failing
• While most people are not ranking and optimizing social, but they know when they’re
screwed none the less
• Brand loyalty is more fragile than ever
• Great customer service = great customer loyalty
• Auto responding with a script might as well be no response at all
but let’s go back to our story ...
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13. Where am I supposed to go?
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14. Seriously?
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15. Wait? What? I have to login again? FINE! At least I know my email and ZIP.
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16. This is why you will fail.
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17. Where I’m at now:
• I’m angry
• I’m confused
• I’m still (at this point) getting a subscription to a magazine I NOW don’t want
• I’m ready to tell on you :)
Now your nightmare begins.
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18. Meh. I hope you never sell another hovercraft!
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19. Questions & Statistically Probable Answers
“JusticeMitchell” - Twitter, Skype, AIM, Gmail
www.JusticeMitchell.com
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