Social Media V.2: The Social Business Archetype                              Image via: http://www.wetanz.com/weapons/    ...
Interactive Creative & Social Media DirectorDesigner • Leader • Writer • Photographer • Speaker • New Business • Consultan...
Defining Core Delivery Tools© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
“Traditional Channels”Television:                  Radio:                      Print & Newspaper:                         ...
Social Media Growth Patterns© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
1990’s                                                                                                  • Bulletin Board S...
Social Business Integration© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Social Business DefinedThe roles of social business are many. The baseline is to understand that within all aspectsof your...
The Social Business Archetype             SOCIAL MEDIA MESSAGING  “NATURAL” SOCIAL CHANNEL ENGAGEMENT       SOCIAL PRODUCT...
Social Media Messaging     TRADITIONAL        EMAIL      BLOG POST        PR HIT                                          ...
Natural Social Channel Engagement                FEEDBACK                                                    DISTRIBUTE   ...
Social Product & Education                      © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIG...
Social Customer Service: “The Shocking Math”                     Customer On The Phone: 1                     Twitter: 75*...
Social Customer Service                          38,600 F3’s                      © 2012 COPYRIGHT • BIG BLOCK STUDIOS, IN...
Social Community Management •   Forums boards •   Facebook groups & pages •   Email Newsletters •   Heavily commented blog...
Social Training, Education & Enculturation                                                   PRESENTATIONS                ...
Brand Protection & Crisis Management •   Google Alerts •   Twitter Search •   Social Mention •   Icerocket •   OMGILI (for...
Social Customer Retention •   Pre, During & Post Evaluations                                                              ...
Future Business Development •   Socially Prototype                                                                        ...
Social Intelligence •   Feedback •   Sentiment •   Trending content •   Demo/Geo/Psychographics •   Quantitative Vs. Quali...
The Landscape of Modern Social Business With Its “Touch Points”                                       INTELLIGENCE,       ...
Questions & Statistically Probable Answers “JusticeMitchell” - Twitter, Skype, AIM, Gmailwww.JusticeMitchell.com          ...
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Social Media - Generation II: The Social Business Archetype

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The following presentation is a detailed breakdown of the social media second generation. This is the process by which business will use this evolved social methodology and it's variable applications.

Published in: Business, News & Politics

Social Media - Generation II: The Social Business Archetype

  1. 1. Social Media V.2: The Social Business Archetype Image via: http://www.wetanz.com/weapons/ © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  2. 2. Interactive Creative & Social Media DirectorDesigner • Leader • Writer • Photographer • Speaker • New Business • Consultant • Storyteller • Socialite • Strategist • Idea Guy Hi. @justicemitchell © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  3. 3. Defining Core Delivery Tools© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  4. 4. “Traditional Channels”Television: Radio: Print & Newspaper: Out of home: PR: • Default entertainment • Losing market share • Default advertising • Status quo • Quickest to adapt to • Seeking relevance • Non-satellite properties • Seeking relevance with • Seeking alternative social media • Non-cable properties are are seen as saturated in QR codes, web and models • Merging as a seen as saturated in advertising “follow” programs • Digital and media synonymous method of advertising • Is dropping off as a • Tablet marketing is signage gaining support within social • Growing reliance on medium within mix encroaching media popularity media cable properties • Increase awareness and share • Seeking customization of • Strong Story seed • Betting on online content growth within • Strong Story seed content • Strong Story seed multicultural content • Weak Story seed • Weak Story seed © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  5. 5. Social Media Growth Patterns© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  6. 6. 1990’s • Bulletin Board Systems (BBS) • Gen 1 Websites 1994 • Blogging • Forums boards • Gen 2 Websites (HTML Editors) 1996 • Email marketing 1998 • Search marketing (SEO 1.0) • .Com era - land grab 1999 • Blogging 2.0 (blogger) Social Media Timeline 2000 • Web 2.0 - varying tools & mentality • Inbound marketing • Compliancy - CSS 2003 • Linkedin • Self promotion era 2004 • Facebook 2005 • YouTube • Twitter 2006 • SEO 2.0 marketing • Viral Marketing© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED 2007 • iPhone & Smart phones - Apps; SMS; mobile web • Location based marketing 2009 • Social Media monitoring • Social Media channels explosion • HTML5 2010 • iPad & tablets • Mobile compliance & Responsive design • Google+ 2011 • Newly blossoming social channels (Pinterest)
  7. 7. Social Business Integration© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  8. 8. Social Business DefinedThe roles of social business are many. The baseline is to understand that within all aspectsof your business, both internal and external, they are social by nature. Therefore usingmany of the same tools that are defined in the role of social media; in addition many other(enterprise level B2B based) applications to fulfill (but not limited to): • Articles and content • Brand Stewardship • Alerts, news, recalls, etc. • Customer service (internal/external) • Pre, During, Post Engagement Scenarios • Community development, moderation and growth • Prototyping, incubating and development • Testing and optimization © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  9. 9. The Social Business Archetype SOCIAL MEDIA MESSAGING “NATURAL” SOCIAL CHANNEL ENGAGEMENT SOCIAL PRODUCT & EDUCATION SOCIAL CUSTOMER SERVICE SOCIAL COMMUNITY MANAGEMENTSOCIAL TRAINING, EDUCATION & ENCULTURATION BRAND PROTECTION & CRISIS MANAGEMENT SOCIAL CUSTOMER RETENTION FUTURE BUSINESS DEVELOPMENT SOCIAL INTELLIGENCE © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  10. 10. Social Media Messaging TRADITIONAL EMAIL BLOG POST PR HIT VARIABLE CONTENT EXTERNAL CONTENT STORY SEED SINGLE POST CONNECTED POST REFERRAL TAKE A POSITION REFERENCE © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  11. 11. Natural Social Channel Engagement FEEDBACK DISTRIBUTE ENGAGE BLOG POST SURVEY © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  12. 12. Social Product & Education © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  13. 13. Social Customer Service: “The Shocking Math” Customer On The Phone: 1 Twitter: 75* Facebook: 175* Blog Subscribers: 1,000? 10,000? 100,000? *Average base number of users © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  14. 14. Social Customer Service 38,600 F3’s © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  15. 15. Social Community Management • Forums boards • Facebook groups & pages • Email Newsletters • Heavily commented blogs • Niche social channels • Closed communities • B2B internal networks © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  16. 16. Social Training, Education & Enculturation PRESENTATIONS E•BOOKS & DOCUMENTS TRAINING EDUCATIONALTHOUGHT LEADERSHIP CONTENT THOUGHT LEADERSHIP CONTENT SURVEYS & TESTING © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  17. 17. Brand Protection & Crisis Management • Google Alerts • Twitter Search • Social Mention • Icerocket • OMGILI (forum searches) © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  18. 18. Social Customer Retention • Pre, During & Post Evaluations BENEFIT • Pre, During & Post Crisis • Customer Surveys • Customer Service Reassurance • Comment & Feedback • Brand Impressions • Scheduled Reconnection • Top-of-mind Maintenance © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  19. 19. Future Business Development • Socially Prototype SOCIALLY PREDICTIVE • Social “Suggestions Box” BUSINESS • Competitive Analysis • New Business Within Current Clients • “Thought Leadership” • Trends Analysis © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  20. 20. Social Intelligence • Feedback • Sentiment • Trending content • Demo/Geo/Psychographics • Quantitative Vs. Qualitative • Transactional Vs. Impression • Overall lift © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  21. 21. The Landscape of Modern Social Business With Its “Touch Points” INTELLIGENCE, TESTING & ONGOING ENGAGEMENT DEALS SOCIAL SOCIALTRADITIONAL MARKETING WEBSITE SOCIAL PR, EMAIL & SMS SOCIAL SOCIAL CONTENT & COMMUNITY SOCIAL SOCIAL BRAND AMBASSADORS EDUCATION © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  22. 22. Questions & Statistically Probable Answers “JusticeMitchell” - Twitter, Skype, AIM, Gmailwww.JusticeMitchell.com © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

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