1) The concept is for a Sony Computer Hotel that enables guests to create their own animated character to interact and play as the main character in video games in their hotel room. 2) The hotel aims to improve Sony's video games by solving problems and meeting gamers' expectations based on feedback from their stays. 3) Guests can choose from different room designs themed after genres of video games like adventure or role-playing games that are fully equipped with Sony's video game technology.

1. SESSION 6
IntriguingCollaboration
PaulineMiguet-JulienIaconelli

2. Cirquedusoleil&ETHengineeringschool

3. PeliroccoHotels&MusicProducersandArtists

4. BloomHotelBrussels&Artists

5. OurCONCEPT:SonyComputerHotel

6. Chooseyourroomtype

7. Productivity&Creativity
The concept of Sony is to enable guests to create their own animated character and have
him interact and play as a main character in the video games.
The stay is a good asset for Sony because they can improve and solve the problems and
diffciulties that havein video games. They can also meet the gamers expectations and feel
what are the trends in the market.
The rooms are fully equiped with Sony tehcnology in terms of video games and every
gamer can whether choose a room with a different design, for example, adventure games
or RPG games...

8. Concept&Technology
1 - Book room through the app
2 - The more you play, the more discount you get in hotel stays and Sony products
3 - Have a sample you can take home of the viedo game so you can play at home with him
4 - Add good souvenirs/memorable stays value to the guests

9. Co-Branding
Sony is co-branding with luxury hotels, especially in Asia where the technology is more
advanced and popular.
Sony will organize annual events: rewards, competition, comic cons… in big conference
rooms (arena) and offer Sony products to the winners.
We believe this co-branding is not yet viable for Europe but it might be one of the next
market trends and need in the next few years because young people are more and more
attached to digital technologies.
Key question answer: the hospitality industry will work on gamers imagination and
expectations to take into account and implement in both the video game industry and the
hospitality one, the ew needs of the customers.