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Part II Dec 2010 - Can airlines power ancillary revenue with digital media and better WiFi platforms?

by travel industry and lifestyle business executive / consultant at Lenati, LLC on Jan 03, 2011

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Airlines are at a distribution inflection point, with new technology enabling better merchandising and high-margin ancillary services. Already feasting on bag fees, digital media (video, eBook, ...

Airlines are at a distribution inflection point, with new technology enabling better merchandising and high-margin ancillary services. Already feasting on bag fees, digital media (video, eBook, gaming, music, LBS) is a compelling way for airlines to drive more ancillary revenue, cut old-school costs, and deliver what consumers want. We first evaluated the potential in late 2009, but as digital entertainment continues to explode in early 2011, airlines’ approach to WiFi may be missing opportunity.

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Part II Dec 2010 - Can airlines power ancillary revenue with digital media and better WiFi platforms? Part II Dec 2010 - Can airlines power ancillary revenue with digital media and better WiFi platforms? Document Transcript